The Bachelor of Fine Arts (BFA) with a field of specialization in communication design addresses problem-seeking and problem- solving skills. It stresses the importance of conceptual development and the integration of form and information for the purpose of effective visual communication. The program emphasizes civic responsibility and the role of the graphic designer in the community. Students hone not only their artistic and professional skills but also their understanding of the fundamental issues of society and what they, as professional artists, can do in service to others. This program prepares students for careers in design-related fields such as publication design, collateral design, and web design.
Requirements for Communication Design
Students working toward a BFA in Art with a field of specialization in Communication Design must complete a minimum of 120 semester credit hours, including the Art Foundations coursework, 45 semester credit hours of Communication Design courses, 15 hours of Studio Art and Art History electives, and the Core University Curriculum requirements for a BFA in the College of Visual & Performing Arts.
The Communication Design curriculum is based on a series of carefully sequenced courses. All courses must be taken in order and successfully completed with a passing grade in order to progress within the curriculum.
All students accepted into the Communication Design Program are required to have a laptop computer meeting a specific criteria as they enter their major coursework.
Admission to the Communication Design Program
Admission to the Communication Design program requires specific course requirements and a portfolio review. Being admitted to Texas Tech University does not guarantee admission to the Communication Design Program.
Applicants are selected each year in the Spring semester (mid-April) through a rigorous portfolio and interview process. Students must prepare for the portfolio review by enrolling in ART 2388 in the Spring of their first year. The prerequisites for this class are ART 1302 and1303 and must be taken prior to enrolling in ART 2388. Students enrolled in Art 2388 must concurrently enroll in ART 2303 and 2304, if the courses have not been taken previously.
Communication Design is a limited access program and the selection process is highly competitive. Students who are not accepted have the option of reapplying one final time during the subsequent review process in the Spring semester to follow. Students can complete the program in communication design in four years if they are accepted upon the first portfolio review.
Third Year Review
A portfolio review will occur during the fall semester of a student's third year in the Communication Design curriculum. Work produced in Art 3381, 3382, 3383, 3384, and 4357 will be reviewed by a faculty panel. If a student's work is not satisfactory, they will enter a probationary period but may continue taking courses within the curriculum. The faculty panel will conduct a second review the following spring semester. If the student's new work demonstrates improvement, the probationary period is concluded. In the event that satisfactory improvements have not been met, the student is dismissed from the program and may not pursue readmission.