Social Media and Other Neat Online Marketing Tools —Training for Beginning Farmers and Ranchers



Social Media

What is Facebook?

Facebook is a social networking service and website launched in February 2004, operated and privately owned by Facebook Inc. As of February 2012, Facebook has more than 845 million active users. Users must register before using the site, after which they may create a personal profile, add other users as friends, and exchange messages, including automatic notifications when they update their profile.


What is Twitter?

Twitter is an online social networking service and micro blogging service that enables its users to send and read text-based posts of up to 140 characters, known as "tweets". The service rapidly gained worldwide popularity, with over 140 million active users as of 2012, generating over 340 millions tweets daily and handling over 1.6 billion search queries per day. It has been described as "the SMS of the Internet."


What is YouTube?

YouTube is a video-sharing website on which users can upload, view and share videos. The company and uses Adobe Flash Video and HTML5 technology to display a wide variety of user-generated video content, including movie clips, TV clips, and music videos, as well as amateur content such as video blogging and short original videos.





Beyond the Farm Gate Project Handbook (currently in development)

A social media handbook is currently in development that will serve as a resource for those who want to use online communication for their agribusiness.


Topics will include:

  • Social media policies
  • Legal and privacy issues of social media use
  • How to measure your success
  • Audience analysis tools and tips
  • How to create “buzz” for your company/product via social media
  • How to advertise through social media outlets
  • Using your smartphone for social media
  • How apps can be used in agriculture
  • Resources for creating your own website
  • A guide to other social media channels (blogs, Flickr, FourSquare, Yelp, TripAdvisor, etc.)
  • A glossary of social media terms
  • Resources to help guide you through the world of social media

Other Helpful Resources

Social Media ROI Tracker

This Microsoft Excel file is available to help you track your social media activites and how effective those have been in terms of return on investment. Click here to download the file. (Must have Microsoft Excel for file to work.)


Social Media Sizing Cheat Sheet

This infographic provides specific pixel dimensions to help you create correctly sized images for a variety of social media outlets. Click here to see this resource.


Ohio Farm Bureau Social Media Guide

This guide helps novice users learn how to effectively integrate social media for their business. Thousands have shared this guide in their social media trainings both within and outside the agricultural circle. Click here to read more.


Benefits of Social Media

This is a blog that talks about the benefits of social media and how it can help small businesses. It discusses topics such as cost savings, ease of use and improved efficiency. Click here to read more.


Intertwining Personal and Business Social Media Outlets

This source explains the reasons for keeping your personal social media accounts separate from the business accounts and the danger of combining the two. Click here to read more.

Social Media in Agriculture

This news release explains how social media can help spread the word of agriculture and what it is helping the industry become. Click here to read more.