Social Media and Other Neat Online Marketing Tools —Training for Beginning Farmers and Ranchers

Tutorials

Nine tutorial videos are currently available to supplement the information delivered in the face-to-face, daylong workshops. You can see the topics below.

 

Strategically Using Facebook and Twitter in Agriculture

The objectives for this lesson are:

  • Create a Facebook page and Twitter handle
  • Communicate with others on Facebook and Twitter
  • Use the best practices to maximize fan interaction
  • Schedule social media postings to maximize readership

Click here for complete transcript of this video.

 

 

 

Introduction to Photography - Part 1

The objectives for this lesson are:

  • Understand why photography is important to your business' web presence
  • Choose images for social media
  • Select a program to edit your photos
  • Choose the correct camera for your needs

Click here for complete transcript of this video.

 

 

Introduction to Photography - Part 2

The objectives for this lesson are:

  • Identify a focal point in your photograph
  • Compose an image using the rule of thirds
  • Compose an image using leading lines
  • Select the right time of day to take your photographs

Click here for complete transcript of this video.

 

 

Introduction to Blogging - Part 1

 

By the end of this video, you will be able to:

  • Choose blogging software and hosting options
  • Create meaningful content

Click here for complete transcript of this video.

 

 

 

Introduction to Blogging - Part 2

By the end of this video, you will be able to:

  • Implement strategies to build a consistent readership
  • And begin integrating Search Engine Optimization strategies.

 

 

 

Welcome to Pinterest

By the end of this video, you will know:

  • How to set up your business' Pinterest account
  • What a 'Pin' and a 'Board' are.
  • How to use pins and boards
  • Why this is a good tool for your business

Click here for complete transcript of this video.

 

 

 

 

Utilizing Social Media to Drive Traffic

This video will address the following topics:

  • Choosing the appropriate social media for your needs
  • Creating consistent and timely posts
  • Promoting your social media in business interactions
  • Cross promoting your best content
  • Vary the content and type of posts
  • Implementing a Foursquare marketing strategy
  • Evaluating the effectiveness of daily deal websites.

Click here for complete transcript of this video.

 

 

 

 

 

 

Greg Peterson's Tips for Social Media Success

In this video, farmer, advocate, and international YouTube sensation Greg Peterson shares his viewpoints and strategies for using the internet to tell your agricultural story.

 

Click here for complete transcript of this video.

 

 

 

Using Video

By the end of this video, you will know how to:

  • Identify framing options and when they should be used
  • Complete a storyboard to guide your video production
  • Execute basic video concepts in capturing video
  • Select appropriate equipment and software
  • Upload your video to Vimeo or YouTube

Click here for a complete transcript of this video.

 

 

 

 

 

 

Creating A Successful and Profitable Email Campaign

By the end of this video, you will be able to create an effective email marketing campaign.

 

Click here for a complete transcript of this video.

 

 

 

Smartphones in Agriculture

In this video, we will introduce you to the world of smart phones as it pertains to the agriculture industry.

By the end of this video, we aim for you to:

  • Identify ways for you to implement smart phone features into your business
  • Identify several apps that may be beneficial to your farm and ranch

Click here for a complete transcript of this video.