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What is Mass Media?
<= span class=3DBB style=3D'position:absolute;left:-3.71%'>•Channels = for spreading information quickly to a large audience.
Mass m= edia have the ability to reach many people—the masses. They serve as channels for spreading information quickly to a large audience.
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chm+slDRe1wigzjNRl4zknNU4tPGGc5z3i+YqXxnOpFZz7I6s3z/t/xnBnlZ0BOys5gNbbM9Jzqa fS6qmztcZEeP+MijZbKc/ftkSwOYr4XGc6f1U2ZFmyjLgCZ1gwZ96gdx+tCrrheoXf3KUU9a0m1+ tJohTcVLQznTKcY0nculak8H2zGhfjX+4tvoUif7hqhmdmqAzWpoW4nYe55xAKx9bWxnW9vb5na3 vf1tcIdb3OMmd7nNfW50p1vd62Z3u939bnjHW97ztraASSWme+cb3/vWd7/5/W9/BxzgAxd4wTkg YITXVuEJZ/jCHd5wiD+c4BM3eMUpfnGLZxzjG9c4qSL+8YeHHOQjF3nJSc68jnNc5Sln+cpd3nKY H+fkJqf5zG1es3Oc33yaL+d5zH3ec6D/XOgQ0XnOjV50pB9d6QkLetOH/nSnRx3qHl961ZN+datn HeJS5/rUu/51r8Mc62PXetnJfvbahR3sa1d729neGbTH3exzl7vO3+52vN9d72GvO9393nfAKzzv g9974QnP8sAn/u+LVzy/Dm94yD9e8vxuPOMtX3nFT17zkef85kGA+cuHHvRx73zpPW/6vY9e9KtX fdFP/3rUw37qrWd97Wk/8ggAADs= ------=_NextPart_01C5AA20.423E9440 Content-Location: file:///C:/AD041D81/massmedia_files/slide0016.htm Content-Transfer-Encoding: quoted-printable Content-Type: text/html; charset="us-ascii" Mass Media & Media Relations
Major Distinctions of MM
<= span class=3DBB style=3D'position:absolute;left:-4.43%'>•Print Med= ia
–Messages communicated via printed page or sheet
<= span class=3DBB style=3D'position:absolute;left:-4.43%'>•Electronic Media
<= span class=3DB1B style=3D'position:absolute;left:-3.14%'>–Messages communicated via air waves, cable technology or computers<= /span>
Media = organizations are in the communications BUSINESS. Except for public radio and television, these companies are structured to make money for their owners through the dissemination of their products.
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Mass Media Categories
<= span class=3DHBB style=3D'position:absolute;left:-9.7%'>•Print = ;
<= span class=3DHB1B style=3D'position:absolute;left:-8.79%'>–Newspap= ers
<= span class=3DHB1B style=3D'position:absolute;left:-8.79%'>–Magazin= es
–Outdoor (billboards and transit)
<= span class=3DHBB style=3D'position:absolute;left:-9.7%'>•Electroni= c
<= span class=3DHB1B style=3D'position:absolute;left:-9.34%'>–Radio (= AM & FM)
–Televisi= on (VHF, UHF, and cable)
–Compute= rs (Internet)
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Uses of Media
•Disseminate information
•Reinforce key ideas and messages <= /span>
•Reframe issues
•Handle crisis
Mass M= edia is generally used in one or more of the following ways
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Mass Media Viewed As
<= span class=3DBB style=3D'position:absolute;left:-4.43%'>•Coverage&= #13;
–e.g. new= s and features
<= span class=3DBB style=3D'position:absolute;left:-4.43%'>•Marketing=
–e.g. adv= ertising and promotions
Mass M= edia is generally viewed in two ways:

With c= overage, mass media shapes public opinion but the process is reciprocal in that public opinion colors how the mass media covers stories. That is because news and features must be believable.
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What Does the Media Sell?
•Media sells you, the audiences, to its= advertisers and program sponsors.
•Therefore your POWER is in how your stories can help the media build and maintain their audiences.
"= What does the media sell?“

REM= EMBER: Media organizations are in the communications BUSINESS.
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What is Media Relations?
<= span class=3DBB style=3D'position:absolute;left:-3.78%'>•Activitie= s that involve working directly with persons responsible for the;
–Editoria= l (news and features)
–Public service
<= span class=3DB1B style=3D'position:absolute;left:-3.38%'>–Sponsored programming products of mass media.
So the= n, what is media relations?

Let= 217;s look at some terminology before we go too far.
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Media Terminology
<= span class=3DBB style=3D'position:absolute;left:-4.43%'>•Editorial=
<= span class=3DB1B style=3D'position:absolute;left:-3.71%'>–Refers t= o the expressed opinion and/or position of the media organization = on public issues.
<= span class=3DB1B style=3D'position:absolute;left:-3.38%'>–e.g. “editorial page” or “broadcast editorial”
Broadl= y, those mass media products that are assigned and/or reviewed by an editor or editors.=

Used b= y those in the media to distinguish NEWS and FEATURES operations in print & electron= ic media from advertising, sponsored programs or public affairs.
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Media Terminology
<= span class=3DBB style=3D'position:absolute;left:-4.43%'>•Public Service
<= span class=3DB1B style=3D'position:absolute;left:-3.21%'>–News, co= mmentary and information provided to the public by electronic or print media without outside sponsorship.
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Media Terminology
<= span class=3DBB style=3D'position:absolute;left:-4.43%'>•Sponsored Programming
<= span class=3DB1B style=3D'position:absolute;left:-3.44%'>–Any informational, sports or entertainment mass media products that have outside sponsors and that are not part of the <= span style=3D'position:absolute;top:60.48%;left:3.08%;width:96.72%;height:19.35= %'>organization’s editorial/news or public service programming.
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Goal of Media Relations
•Effective media relations maximize coverage and placement of stories and messages in the mass media WITHOUT = paying for it directly or through advertising.
So wha= t is the goal of media relations?

Most m= edia relations activities are designed to get free media coverage for programs and issues.

Free c= overage is sometimes called "publicity" to distinguish it from paid advertising.)
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Effective Media Relations
<= span class=3DBB style=3D'position:absolute;left:-4.43%'>•MAXIMIZE = the communication of
–Images&#= 13;
–Ideas= 3;
–Informat= ion
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Effective Media Relations
<= span class=3DBB style=3D'position:absolute;left:-4.43%'>•MINIMIZE = negative or inaccurate impressions
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Types of Media Coverage
<= span class=3DBB style=3D'position:absolute;left:-4.43%'>•Broad = ;
–Issue &#= 8211; oriented
<= span class=3DBB style=3D'position:absolute;left:-4.43%'>•Limited&#= 13;
–Specific= to organization
The me= dia coverage can be on BROAD issues that relate to your overall organizational mission

Or it = can be on more LIMITED items that provide publicity for your organization, e.g., = the naming of members to a local youth advisory committee or promoting an upcoming event or activity.
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Challenges of Working with Mass Media
•Knowing what the media wants
•Helping media present images, ideas, a= nd information ACCURATELY and fairly
There = are two basic challenges that people face in relating to the media:

The fi= rst step in this process is to understand the kinds of stories that mass media tend to cover.


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Newsworthy Stories
•Bad News
•Good News
Nam= e five or six recent "big" news stories that truly had the public's attention recently. The stories should be written on a flip chart. Then a pl= us sign (for positive) or a minus sign (for negative, sensational, or tragic) should be placed next to each story.
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Bad News
•Shock
•Horror
•Revulsion
•Fear
•Anger
•Sadness
<= span style=3D'visibility:hidden'>•
The pu= blic generally seeks stories that are unusual and dramatic.
Often = these are stories that cause feelings of:

The pu= blic tends to love bad news. As a result, negative stories usually have more news value= to journalists than upbeat stories, unless the positive story is dramatic or truly unusual.
Howeve= r, negativity in media coverage is not always a bad thing. Sometimes negative stories c= an serve to highlight important issues
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Good News
•Spectacular or “out-of-the-ordinary”
•Happy ending
•Counterpoint to the negative
•Unique angle
Many o= f the "good" news stories that are covered by mass media fall into the following general categories:


•individual or group actions that are spectacular and quite out-of-the-ordinary;
•something that began as bad news, but has developed a happy e= nding;
•a positive story that can serve as a counterpoint to balance = an overabundance of negative stories;
•a routine story that can be told from a unique angle or in an unusual way.

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News vs. Features
•News =3D facts
–5 W’s
–What is happening or what just happened
–Major impact on community/society
–Written on tight deadline<= /div>
•Features =3D stories behind the news&= #13;
–Impressions as well as facts
–Not “of the moment” items
–No major impact on community/society
–Deadlines more flexible
Storie= s that run in the mass media—print and editorial—are generally characterize= d as either NEWS or FEATURES.
NEWS s= tories require quick and accurate gathering of facts that are compelling on their own wh= ile

FEATUR= E stories require creativity in packaging information in a way that makes it interesting, even if it would not ordinarily seem newsworthy.

5 "W's"—who, what, where, when and why

Featur= es tell you things that are interesting but that don't fit under the category of "news."

News s= tories often stand on their own. But features require more packaging. You have to tell= why your story is important -- and more important than other stories that are competing for space.
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Major Media
•VHF and UHF television stations
•Daily newspapers
•Top-rated radio stations
•Weekly or monthly magazines
Media = can be classified as "major" and "secondary" based on reach = and scope.
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Secondary Media
•Cable television stations/channels = ;
•Weekly and monthly newspapers
•Small circulations magazines
•In-house newsletters
<= span class=3DBB style=3D'position:absolute;left:-4.0%'>•Computers = – Internet pages, listserv, or bulletin boards
The im= portance in making this distinction is that major and secondary media often have different staffing patterns and different approaches to coverage issues.<= /font>

= EXAMPLE:
Major = media with extensive staffs generally want their own stamp on things and often resent the submission of materials that are too pre-packaged. However, secondary media that are short-staffed with space or time to fill will often run articles or releases "as is" with little or no rewriting or editing.
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General and Targeted Media
<= span class=3DBB style=3D'position:absolute;left:-4.43%'>•General M= arket Media
<= span class=3DB1B style=3D'position:absolute;left:-3.49%'>–Undiffer= entiated, broad, diverse audience
<= span class=3DBB style=3D'position:absolute;left:-4.43%'>•Target Ma= rket Media
–Narrow, segmented audience
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General Market Media
•VHF, UHF, and some cable television= 3;
•Mass circulation newspapers
•Most radio stations
•National or regional magazines<= /div>
GENERA= L MARKET MEDIA =3D audience is broad and diverse
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Targeted Media
•Narrowcast cable television
•Ethnic and non-English newspapers =
•Ethnic and non-English radio stations&= #13;
<= span class=3DBB style=3D'position:absolute;left:-4.43%'>•Specialty magazines
TARGET= ED MEDIA =3D audience is narrow, segmented
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Distortions
•Miscommunications
•Errors
•Jazzing up the message
•Abbreviations
•Channel limitations
The on= ly way to have total control over media messages is to pay for them and then sometimes t= here are distortions.
Distor= tions can occur in mass media for many reasons:
Mis= communications
When a reporter, editor or producer misinterprets something you said or when your statements are not entirely clear and are subject to a misunderstanding
Err= ors
Mistakes that can occur in typing or typesetting, spelling, preparing on-screen superimposed type for television.
Jaz= zing up the Message
Attempts by those in the media to add "spice" to what they perceive as an important but rather dull story.
Abb= reviations
Trying to shorten or simplify complicated information to fit into the t= ime and space available and/or to make it more understandable to the lay pers= on.
Cha= nnel Limitations
The need for television to have a snappy visual, for radio to have soun= d or the story cannot run.
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Ways to Exercise Control
•Pre-produced radio and television PSA’s
•Letters to the editor
•Guest editorial
•Op-ed articles
•Computer pages or bulletin boards
The mo= st effective ways to exercise some level of control are through the use of:
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Media Stories
<= span class=3DBB style=3D'position:absolute;left:-4.43%'>•Planned&#= 13;
<= span class=3DBB style=3D'position:absolute;left:-4.43%'>•Breaking&= #13;
<= span class=3DB1B style=3D'position:absolute;left:-3.59%'>–Happen s= uddenly, often without warning
As a r= ule, BREAKING news stories happen suddenly, often without warning.

Most s= tories are planned rather than sudden.
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Ways to Inform Mass Media
•News release
•News advisory
•News conference
•News briefing
Media = relations professionals generally use the following tools to alert the media to sto= ries that they want covered.
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News Release
•Short, factual information prepared by an organization to interest mass media in a story or event
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News Advisory
•An abbreviated news release that gives <= span style=3D'position:absolute;top:24.77%;left:3.77%;width:95.84%;height:23.89= %'>basic information about an activity, often used to invite media to = an event or news conference
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News Conference
•A planned event designed for the media at which persons speak for attribution on an issue, event, or topic
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News Briefing
•An event designed for the media at which reporters’ questions can be answered in a less formal setting
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Possible Spokespersons
<= span class=3DBB style=3D'position:absolute;left:-4.43%'>•An identi= fied spokesperson for an organization is essential
–Organizat= ional leader or executive director
–Media re= lations liaison
–Designat= ed alternative
Whethe= r a story is "breaking" or "planned," having an identified spokesperson is essential.
Spokes= persons should rehearse and speak from a prepared "script" so that key points = are addressed, and should have fact sheets available for the media
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Printed Pages Include
<= span class=3DBB style=3D'position:absolute;left:-4.43%'>•Editorial= s
<= span class=3DBB style=3D'position:absolute;left:-4.43%'>•Letters t= o the editor
<= span class=3DBB style=3D'position:absolute;left:-4.43%'>•Regular columnists
–Local &a= mp; national
<= span class=3DBB style=3D'position:absolute;left:-4.43%'>•Political cartoons
<= span class=3DBB style=3D'position:absolute;left:-4.43%'>•Contribut= ed articles
Most n= ewspapers devote at least one page to opinions. These include opinions of the paper= and of others. Many papers have one page with editorials and letters and anot= her page opposite the editorial (op-ed) for columnists and contributed articl= es.
Letter= s to the editor and op-ed articles are excellent ways to have information or opini= ons published.

The pu= blication should be monitored in advance to get a feel for the kinds of letters and contributed articles that are generally published.
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Public Service
Announcements
<= span style=3D'mso-special-format:bullet;position:absolute;left:-4.43%'>•<= /span>Lots of competition for PSA
<= span style=3D'mso-special-format:bullet;position:absolute;left:-4.43%'>•<= /span>Review types of PSA being aired
•<= /span>Make sure PSAs are of professional air quality
<= span style=3D'mso-special-format:bullet;position:absolute;left:-3.89%'>•<= /span>Make sure spots produced nationally are adaptable to local situations
<= span style=3D'mso-special-format:bullet;position:absolute;left:-3.96%'>•<= /span>Be prepared to “Sell” your PSA showing how it will ben= efit the station’s audience
Many t= elevision and radio stations air PSAs. Although changes in Federal regulations have rem= oved the requirement that stations commit a certain percentage of time to publ= ic service programming, many stations still place a high priority on this because it builds goodwill in the communities that they serve.
•There are many groups competing for PSA placement, so establishi= ng solid, ongoing personal relationships with media staff is crucial to gett= ing placement.
•Review the type of PSAs that are being aired. On one hand, don't= go to a station with a PSA that is too similar to one that is already on the ai= r. On the other hand, don't propose that a station air a PSA that is totally unlike anything that they use.
•Make sure that you are familiar with the formats that various st= ations use and that the PSAs are of professional air quality.
•and that the spots are "tagged" with a local organizat= ion and telephone number as a contact if appropriate.
•…and thereby bring prestige and increased public awareness= to the station as a good corporate citizen. Key leaders from the community c= an often help in this.
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Reasons for Monitoring Coverage
•Correct errors
•Assess reporters
•Identify key issues
•Position agency properly
•Replicate good media strategies
<= span class=3DBB style=3D'position:absolute;left:-4.43%'>•Identify = gaps in coverage
How= do you judge media coverage?
The= re are several important reasons for monitoring media coverage.
•to identify misstatements and errors for correction
•to identify those persons in the media who are most attuned to i= ssues pertinent to your interests
•to classify the key issues that various mass media organizations regularly cover
•to position your organization properly with respect to national = and regional stories
•to replicate successful media strategies
•to identify areas that need more media coverage
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Media Coverage is Measured By…
<= span class=3DBB style=3D'position:absolute;left:-4.43%'>•Quantity&= #13;
–Print = =3D column inches of text/photos
–Electron= ic =3D seconds/minutes of air time
<= span class=3DBB style=3D'position:absolute;left:-4.43%'>•Circulati= on/Audience
–Numbers = of individuals reached
–Type of individuals reached (e.g. women, youth, sports fans)
As a g= eneral rule, the following are considered "objective" ways of measuring media coverage.

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Media Coverage is Measured By…
<= span class=3DBB style=3D'position:absolute;left:-4.43%'>•Placement=
–Where or= when the story appeared
<= span class=3DB1B style=3D'position:absolute;left:-3.51%'>–How sign= ificant were any mentions of the organization, message or issue with= in the story or program
<= span class=3DBB style=3D'position:absolute;left:-4.43%'>•Positive, Negative, or Neutral
It is = also important to identify whether the coverage is generally positive, negative, or neut= ral; or, alternatively, whether the coverage is supportive or unsupportive of = the organization or coalition, its mission, goals and objectives.

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Summary
•Effective media relations maximize coverage in the mass media without paying for it. Media relations activities are designed to get free media coverage for= programs and issues.
<= span style=3D'visibility:hidden'>•
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Summary
<= span class=3DBB style=3D'position:absolute;left:-4.43%'>•Maximize&= #13;
<= span class=3DB1B style=3D'position:absolute;left:-3.51%'>–the communication of images, ideas, and information that promote = the organization's mission, goals, and objectives through mass media, and
 = ;
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Summary
<= span class=3DBB style=3D'position:absolute;left:-4.43%'>•Minimize&= #13;
–negative = or inaccurate impressions of the organization and/or its mission in mass media.
This w= ill happen when you:
•Provide the mass media with what they need to do positive and informative stories and
•Establish solid personal relationships with persons in the mass = media.

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‹#›
Mass media have the ability to r= each many people—the masses. They serve as channels for spreading informa= tion quickly to a large audience.
Media organizations are in the communications BUSINESS. Except for public radio and television, th= ese companies are structured to make money for their owners through the dissemination of their products.
Mass Media is generally used in = one or more of the following ways
Mass Media is generally viewed in two ways:
With coverage, mass media shapes public opinion but the process is recipro= cal in that public opinion colors how the mass media covers stories. That is because news and features must be believable.
"What does the media sell?“
REMEMBER: Media organizations are in the communications BUSINE= SS.
So then, what is media relations?
Let’s look at some terminology before we go too far.
Broadly, those mass media produc= ts that are assigned and/or reviewed by an editor or editors.
Used by those in the media to distinguish NEWS and FEATURES operations in print & electronic media from advertising, sponsored programs or publi= c affairs.
So what is the goal of media relations?
Most media relations activities are designed to get free media cove= rage for programs and issues.
Free coverage is sometimes called "publicity" to distinguish it = from paid advertising.)
The media coverage can be on = BROAD issues that relate to your overall organizational mission
Or it can be on more LIMITED items that provide publicity for your = organization, e.g., the naming of members to a local youth advisory committee or promoti= ng an upcoming event or activity.
There are two basic challenges that people face in relating to the me= dia:
The first step in this process is to understand the kinds of stories that = mass media tend to cover.
Name five or six recent "big" news stories that truly had the public's attention recently. The stories should be written on a flip chart. Then a plu= s sign (for positive) or a minus sign (for negative, sensational, or tragic) shou= ld be placed next to each story.
The public generally seeks stories that are unusual and dramatic. = 3;
Often these are stories that cause feelings of:
The public tends to love bad news. As a result, negative stories usually h= ave more news value to journalists than upbeat stories, unless the positive story i= s dramatic or truly unusual.
However, negativity in media coverage is not always a bad thing. Sometimes negative stories can serve to highlight important issues
Many of the "good" news stories that are covered by mass media fall into the following general categories:
= 226;individual or group actions that are spectacular and quite out-of-the-ordinary;
•something that began as bad news, but has developed a happy ending;
= 226;a positive story that can serve as a counterpoint to balance an overa= bundance of negative stories; •a routine story that can be told from a unique angle or in an unusual way.
Stories that run in the mass media—print and editorial—are generally characterized as either NEWS or FEATURES.
NEWS stories require quick and accurate gathering of facts that are = compelling on their own while
FEATURE stories require creativity in packaging information in a way that = makes it interesting, even if it would not ordinarily seem newsworthy.
5 "W's"—who, what, where, when and why
Features tell you things that are interesting but that don't fit under the category of "news."
News stories often stand on their own. But features require more packaging= . You have to tell why your story is important -- and more important than other = stories that are competing for space.
Media can be classified as "major" and "secondary" based on reach and scope.
The importance in making this distinction is that major and secondary media often have different staffing patterns and different approaches to coverage issues.
EXAMPLE:
Major media with extensive staffs generally want their own stamp on things= and often resent the submission of materials that are too pre-packaged. Howeve= r, secondary media that are short-staffed with space or time to fill will oft= en run articles or releases "as is" with little or no rewriting or editing.
GENERAL MARKET MEDIA =3D audienc= e is broad and diverse
TARGETED MEDIA =3D audience is n= arrow, segmented
The only way to have total contr= ol over media messages is to pay for them and then sometimes there are distortions.
Distortions can occur in mass media for many reasons:
Miscommunications
When a reporter, editor or producer misinterprets something you said or w= hen your statements are not entirely clear and are subject to a misunderstanding= 3;Errors
Mistakes that can occur in typing or typesetting, spelling, preparing on-screen superimposed type for television. Jazzing up the Message=
Attempts by those in the media to add "spice" to what they perc= eive as an important but rather dull story. Abbreviations
Trying to shorten or simplify complicated information to fit into the time and space available and/or to make it more understandable to the lay person. Channel Limitations
The need for television to have a snappy visual, for radio to have sound = or the story cannot run. 
The most effective ways to exerc= ise some level of control are through the use of:
As a rule, BREAKING news stories happen suddenly, often without warni= ng.
Most stories are planned rather than sudden.
Media relations professionals ge= nerally use the following tools to alert the media to stories that they want cover= ed.
Whether a story is "breakin= g" or "planned," having an identified spokesperson is essential.= 3;Spokespersons should rehearse and speak from a prepared "script" so that key points are addressed, and should have fact sheets available for the media =
Most newspapers devote at least = one page to opinions. These include opinions of the paper and of others. Many papers have one page with editorials and letters and another page opposite the editorial (op-ed) for columnists and contributed articles.
Letters to the editor and op-ed articles are excellent ways to have information or opinions published.
The publication should be monitored in advance to get a feel for the kinds= of letters and contributed articles that are generally published.
Many television and radio statio= ns air PSAs. Although changes in Federal regulations have removed the requirement that stations commit a certain percentage of time to public service programming, many stations still place a high priority on this because it builds goodwill in the communities that they serve.
•There are many groups competing for PSA placement, so establishing solid, ongoing personal relationships with media staff is crucial to getting placement.&#= 13;•Review the type of PSAs that are being aired. On one hand, don't go to a station = with a PSA that is too similar to one that is already on the air. On the other hand, don't propose that a station air a PSA that is totally unlike any= thing that they use. •Make sure that you are familiar with the formats that various stations use and that the PSAs are of professional air qualit= y. •and that the spots are "tagged" with a local organization and teleph= one number as a contact if appropriate. •…and thereby bring prest= ige and increased public awareness to the station as a good corporate citizen.= Key leaders from the community can often help in this. 
How do you judge media coverage?
There are several important reasons for monitoring media coverage.
•to identify misstatements and errors for correction
= 226;to identify those persons in the media who are most attuned to issues pertine= nt to your interests •to classify the key issues that various mass med= ia organizations regularly cover •to position your organization properly with respect to national and regional stories
•to replicate successful media strategies
= 226;to identify areas that need more media coverage   
As a general rule, the following= are considered "objective" ways of measuring media coverage.
It is also important to identify= whether the coverage is generally positive, negative, or neutral; or, alternativel= y, whether the coverage is supportive or unsupportive of the organization or coalition, its mission, goals and objectives.
This will happen when you:
•Provide the mass media with what they need to do positive and informative stories and •Establish solid personal relationships with persons in the mass media.
 
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sld=3DGetObj("SlideObj") if( !g_supportsPPTHTML ) { =09 sld.style.visibility=3D"visible" return } if( MakeNotesVis() ) return runAnimations =3D _InitAnimations(); =09 if( IsWin("PPTSld") ) parent.SldUpdated(GetSldId()) g_origSz=3DparseInt(SlideObj.style.fontSize) g_origH=3Dsld.style.posHeight g_origW=3Dsld.style.posWidth g_scaleHyperlinks=3D(document.all.tags("AREA").length>0) if( g_scaleHyperlinks ) InitHLinkArray() if( g_scaleInFrame||(IsWin("PPTSld") && parent.IsFullScrMode() ) ) document.body.scroll=3D"no" _RSW() if( IsWin("PPTSld") && parent.IsFullScrMode() ) FullScrInit(); =09 MakeSldVis(); ChkAutoAdv() if( runAnimations ) { if( document.all("NSPlay") ) document.all("NSPlay").autoStart =3D false; if( sld.filters && sld.filters.revealtrans ) setTimeout( "document.body.start()", sld.filters.revealtrans.duration * = 1000 ); else document.body.start(); } } function MakeSldVis()=20 { var fTrans=3Dg_showAnimation && SldHasTrans() if( fTrans )=09 { if( g_bgSound ) { idx=3Dg_bgSound.indexOf(","); pptSound.src=3Dg_bgSound.substr( 0, idx ); pptSound.loop=3D -(parseInt(g_bgSound.substr(idx+1))); } SlideObj.filters.revealtrans.Apply()=09 } SlideObj.style.visibility=3D"visible" if( fTrans ) SlideObj.filters.revealtrans.Play() } function MakeNotesVis()=20 { if( !IsNts() ) return false=20 SlideObj.style.display=3D"none" nObj =3D document.all.item("NotesObj") parent.SetHasNts(0) if( nObj ) {=20 nObj.style.display=3D"" parent.SetHasNts(1) } return 1 } function ChkAutoAdv() { if(SldHasTrans()) SlideObj.onfilterchange=3DAutoAdv else AutoAdv() } function AutoAdv() { if(!IsWin("PPTSld") || !gUseSldTimings )return var sld=3DGetCurSld() if( (sld.mAdvDelay>0) && !parent.IsFramesMode() ) setTimeout("parent.GoToNextSld()",sld.mAdvDelay) } function GetObj(id) { if(g_supportsPPTHTML) return document.all(id); else return document.getElementById(id); } function SldHasTrans() { return SlideObj.style.filter !=3D ""; } function GetSldId() { return sId=3Dlocation.href.substring(location.href.la= stIndexOf('/')+1) } function HideMenu() { if( frames["PPTSld"] && PPTSld.document.all.item("ctx= tmenu") && PPTSld.ctxtmenu.style.display!=3D"none" ) { PPTSld.ctxtmenu.styl= e.display=3D'none'; return true } return false } function IsWin( name ) { return window.name =3D=3D name } function IsNts() { return IsWin("PPTNts") } function IsSldOrNts() { return( IsWin("PPTSld")||IsWin("PPTNts") ) } function SupportsPPTAnimation() { return( navigator.platform =3D=3D "Win32"= && navigator.appVersion.indexOf("Windows")>0 ) } function SupportsPPTHTML() { var appVer=3Dnavigator.appVersion, msie=3DappVer.indexOf("MSIE "), ver=3D0 if( msie >=3D 0 ) ver=3DparseFloat( appVer.substring( msie+5, appVer.indexOf(";",msie) ) ) else ver=3DparseInt(appVer) return( ver >=3D 4 && msie >=3D 0 ) } function _RSW() { if( !g_supportsPPTHTML || IsNts() || ( !g_scaleInFrame && (!IsWin("PPTSld") || !parent.IsFullScrMode()) ) ) return var padding=3D0; if( IsWin("PPTSld") && parent.IsFramesMode() ) padding=3D6 cltWidth=3Ddocument.body.clientWidth-padding cltHeight=3Ddocument.body.clientHeight-padding factor=3D(1.0*cltWidth)/g_origW if( cltHeight < g_origH*factor ) factor=3D(1.0*cltHeight)/g_origH newSize =3D g_origSz * factor if( newSize < 1 ) newSize=3D1 s=3DSlideObj.style s.fontSize=3DnewSize+"px" s.posWidth=3Dg_origW*factor s.posHeight=3Dg_origH*factor s.posLeft=3D(cltWidth-s.posWidth+padding)/2 s.posTop=3D(cltHeight-s.posHeight+padding)/2 if( g_scaleHyperlinks ) ScaleHyperlinks( factor ) } function _InitAnimations() { animRuntimeInstalled =3D ''+document.body.localTime !=3D 'undefined'; isFullScreen =3D (window.name =3D=3D "PPTSld") && !parent.IsFramesMode(); g_animUseRuntime =3D g_showAnimation && animRuntimeInstalled && !(isFullSc= reen && parent.IsSldVisited()); if( g_animUseRuntime ) { collSeq =3D document.all.tags("seq"); if( collSeq !=3D null ) { for(ii=3D0;ii numSlds ) gSldJumpIdx =3D numSlds; if ( gSldJumpIdx >=3D 0 ) { if ( gSldJumpIdx 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false; var g_animItemsToHide, g_animInteractiveItems, g_animSlideTime; var g_animMainSequence =3D null; var ENDSHOW_MESG=3D"End of slide show, click to exit.", SCREEN_MODE=3D"Fram= es", gIsEndShow=3D0, NUM_VIS_SLDS=3D42, SCRIPT_HREF=3D"script.js", FULLSCR_= HREF=3D"fullscreen.htm"; var gCurSld =3D gPrevSld =3D 1, g_offset =3D 0, gNtsOpen =3D gHasNts =3D gO= tlTxtExp =3D 0, gHasNarration =3D 0, gOtlOpen =3D true window.gPPTHTML=3DSupportsPPTHTML() var gMainDoc=3Dnew Array(new hrefList("slide0001.htm",1,-1,1),new hrefList(= "slide0002.htm",1,-1,1),new hrefList("slide0016.htm",1,-1,1),new hrefList("= slide0008.htm",1,-1,1),new hrefList("slide0009.htm",1,-1,1),new hrefList("s= lide0010.htm",1,-1,1),new hrefList("slide0011.htm",1,-1,1),new hrefList("sl= ide0003.htm",1,-1,1),new hrefList("slide0004.htm",1,-1,1),new hrefList("sli= de0005.htm",1,-1,1),new hrefList("slide0006.htm",1,-1,1),new hrefList("slid= e0007.htm",1,-1,1),new hrefList("slide0012.htm",1,-1,1),new hrefList("slide= 0013.htm",1,-1,1),new hrefList("slide0014.htm",1,-1,1),new hrefList("slide0= 015.htm",1,-1,1),new hrefList("slide0017.htm",1,-1,1),new hrefList("slide00= 18.htm",1,-1,1),new hrefList("slide0019.htm",1,-1,1),new hrefList("slide002= 0.htm",1,-1,1),new hrefList("slide0021.htm",1,-1,1),new hrefList("slide0022= .htm",1,-1,1),new hrefList("slide0023.htm",1,-1,1),new hrefList("slide0024.= htm",1,-1,1),new hrefList("slide0025.htm",1,-1,1),new hrefList("slide0026.h= tm",1,-1,1),new hrefList("slide0027.htm",1,-1,1),new hrefList("slide0028.ht= m",1,-1,1),new hrefList("slide0029.htm",1,-1,1),new hrefList("slide0030.htm= ",1,-1,1),new hrefList("slide0031.htm",1,-1,1),new hrefList("slide0032.htm"= ,1,-1,1),new hrefList("slide0033.htm",1,-1,1),new hrefList("slide0034.htm",= 1,-1,1),new hrefList("slide0035.htm",1,-1,1),new hrefList("slide0036.htm",1= ,-1,1),new hrefList("slide0038.htm",1,-1,1),new hrefList("slide0039.htm",1,= -1,1),new hrefList("slide0040.htm",1,-1,1),new hrefList("slide0041.htm",1,-= 1,1),new hrefList("slide0042.htm",1,-1,1),new hrefList("slide0043.htm",1,-1= ,1)); /********************************************* Frameset functions These functions control slide navigation and state of the frameset. **********************************************/ function FullScrInit() { g_allowAdvOnClick =3D GetCurSld().mAdvOnClk document.body.style.backgroundColor=3D"black" document.oncontextmenu=3Dparent._CM; document.onkeydown =3D _KDH; document.ondragstart=3DCancel document.onselectstart=3DCancel self.focus() } function Redirect( frmId ) {=09 var str=3Ddocument.location.hash,idx=3Dstr.indexOf('#'), sId=3DGetSldId() if(idx>=3D0) str=3Dstr.substr(1); if( window.name !=3D frmId && ( sId !=3D str) ) { obj =3D GetObj("Main-File") window.location.href=3Dobj.href+"#"+sId return 1 } return 0 } var MHTMLPrefix =3D CalculateMHTMLPrefix();=20 function CalculateMHTMLPrefix() { if ( document.location.protocol =3D=3D 'mhtml:') {=20 href=3Dnew String(document.location.href)=20 Start=3Dhref.indexOf('!')+1=20 End=3Dhref.lastIndexOf('/')+1=20 if (End < Start)=20 return href.substring(0, Start)=20 else=20 return href.substring(0, End)=20 } return ''; } function GetTags(base,tag) { if(g_supportsPPTHTML) return base.all.tags(tag); else return base.getElementsByTagName(tag); } function UpdNtsPane(){ if(frames["PPTNts"]) PPTNts.location.replace( MHTMLP= refix+GetHrefObj( gCurSld ).mNtsHref ) } function UpdNavPane( sldIndex ){ if(gNavLoaded) PPTNav.UpdNav() } function UpdOtNavPane(){ if(gOtlNavLoaded) PPTOtlNav.UpdOtlNav() } function UpdOtlPane(){ if(gOtlLoaded) PPTOtl.UpdOtl() } function SetHasNts( fVal ) { if( gHasNts !=3D fVal ) { gHasNts=3DfVal UpdNavPane() } } function ToggleOtlText() { gOtlTxtExp=3D!gOtlTxtExp UpdOtlPane() } function ClearMedia() { // Clear any sounds playing before launching another browser window. Other= wise, // in fullscreen mode, you'll continue to hear the sound in the frames mod= e. if (PPTSld.pptSound) PPTSld.pptSound.loop =3D 0; } function FullScreen() {=20 if ( PPTSld.g_animUseRuntime ) PPTSld.document.body.pause(); ClearMedia(); var href =3D ( document.location.protocol =3D=3D 'mhtml:') ? FULLSCR_HREF = : FULLSCR_HREF+"#"+GetHrefObj(gCurSld).mSldHref; if(PPTNav.event.ctrlKey) { var w =3D (window.screen.availWidth * 1.0) / 2.0 var h =3D w * (PPTSld.g_origH * 1.0) / PPTSld.g_origW win =3D window.open( MHTMLPrefix+href,null,"toolbar=3D0,resizable=3D1,top= =3D0,left=3D0," + "width=3D"+ w + ",height=3D" + h ); if( win.document.body && PPTSld.g_animUseRuntime ) win.document.body.PPTSldFrameset=3Dwindow; } else { win =3D window.open( MHTMLPrefix+href,null,"fullscreen=3Dyes" ); if( win.document.body && PPTSld.g_animUseRuntime ) win.document.body.PPTSldFrameset=3Dwindow; } } function ToggleVNarration() { rObj=3DPPTSld.document.all("NSPlay") if( rObj && !PPTSld.g_animUseRuntime ) { if( (rObj.playState =3D=3D 1)||(rObj.playState =3D=3D 0) ) rObj.Play() else if( rObj.playState =3D=3D 2 ) rObj.Pause() else return; } else if( PPTSld.g_animUseRuntime ) { narObj =3D PPTSld.document.all("narrationID") if( narObj ) narObj.togglePause() } } function GetCurSldNum() { =20 obj=3DGetHrefObj(gCurSld) if( obj.mOrigVis =3D=3D 1 ) return obj.mSldIdx else =20 return gCurSld } function GetNumSlds() { =20 if( GetHrefObj(gCurSld).mOrigVis =3D=3D 1 ) return GetSldList().mNumVisSlds; else return GetSldList().mList.length } function GetSldNum( href ) { for(ii=3D0; ii 1 ) PopSldList(); else if( !IsFramesMode() ) { if( gLoopCont ) GoToFirst() else EndShow() } } function GoToPrevSld() { ii=3DgCurSld-1 if( ii > 0 ) { obj=3DGetHrefObj(ii) while ( obj && ( obj.mVis =3D=3D 0 ) && ( ii>0 ) ) obj=3DGetHrefObj(--ii) if( ii =3D=3D 0 ) ii=3D1 GoToSldNum(ii) } } function GoToFirst(){ GoToSld( GetHrefObj(1).mSldHref ) } function GoToLast() { ii=3DGetSldList().mList.length if( ii !=3D gCurSld ) GoToSld( GetHrefObj(ii).mSldHref ) } function GoToSldNum( num ) { if( PPTSld.event ) PPTSld.event.cancelBubble=3Dtrue obj =3D GetHrefObj( num ) obj.mVis=3D1 gPrevSld=3DgCurSld gCurSld =3D num; PPTSld.location.replace(MHTMLPrefix+obj.mSldHref) if( IsFramesMode() ) { UpdNavPane(); UpdOtlPane(); UpdNtsPane() } } function GoToSld( href ) { if( PPTSld.event ) PPTSld.event.cancelBubble=3Dtrue GetHrefObj( GetSldNum(href) ).mVis=3D1 PPTSld.location.replace(MHTMLPrefix+href) } function SldUpdated( id ) { if( id =3D=3D GetHrefObj(gCurSld).mSldHref ) return gPrevSld=3DgCurSld gCurSld=3DGetSldNum(id) if( IsFramesMode() ) { UpdNavPane(); UpdOtlPane(); UpdNtsPane() } } function PrevSldViewed(){ GoToSld( GetHrefObj(gPrevSld).mSldHref ) } function HasPrevSld() { return ( gIsEndShow || ( gCurSld !=3D 1 && GetHrefO= bj( gCurSld-1 ).mVis =3D=3D 1 )||( GetCurSldNum() > 1 ) ) } function HasNextSld() { return (GetCurSldNum() !=3D GetNumSlds()) } function CloseWindow() { if( HideMenu() ) return; =09 var event =3D PPTSld.event; if( !IsFramesMode() && event && (event.keyCode=3D=3D27 || event.keyCode=3D= =3D32 || event.type=3D=3D"click" ) ) window.close( self ); CatchNumKeys( self, event ); } function Unload() { gIsEndShow=3D0; } function SetupEndShow() { gIsEndShow=3D1; PPTSld.document.body.scroll=3D"no"; PPTSld.document.onkeypress=3DCloseWindow; PPTSld.document.onclick=3DCloseWindow; PPTSld.document.oncontextmenu=3D_CM; } function EndShow() { if( IsFramesMode() ) return if( PPTSld.event ) PPTSld.event.cancelBubble=3Dtrue doc=3DPPTSld.document var dir =3D doc.body.dir if( dir !=3D "rtl" ) dir =3D "ltr"; doc.open() doc.writeln('


' + ENDSHOW_MESG + '

') doc.close() } function SetSldVisited(){ GetSldList().mList[gCurSld-1].mVisited=3Dtrue } function IsSldVisited(){ return GetSldList().mList[gCurSld-1].mVisited } function hrefList( sldHref, visible, advDelay, advClk ) { this.mSldHref=3D this.mNtsHref =3D sldHref this.mOrigVis=3D this.mVis =3D visible this.mVisited=3D false this.mAdvDelay=3D advDelay this.mAdvOnClk=3D advClk } function SldList(arr,curSld,fEnd) { this.mCurSld =3D curSld; this.mList =3D new Array(); var idx =3D 1; for(ii=3D0;ii 0) { PushSldList(sldList,fEnd); gCurSld =3D 1; } else if( PPTSld.event ) PPTSld.event.cancelBubble=3Dtrue } function PushSldList(arr,fEnd) { var ii =3D gSldStack.length; gSldStack[ii] =3D new SldList(arr,gCurSld,fEnd); GoToSld( gSldStack[ii].mList[0].mSldHref ); } function PopSldList() { if (gSldStack[gSldStack.length-1].fEndShow) EndShow() else { gCurSld =3D gSldStack[gSldStack.length-1].mCurSld; gSldStack[gSldStack.length-1] =3D null; gSldStack.length--; var sldList =3D gSldStack[gSldStack.length-1]; GoToSld( sldList.mList[gCurSld - 1].mSldHref ); } } var custShowList=3Dnew Array(); /********************************************* Navigation button implementation There are 2 types of buttons: ImgBtn, TxtBtn implemented as function objects. They share a similiar interface so the event handlers can call SetActive, for example, on a button=20 object without needing to know exactly=20 what type of button it is. **********************************************/ //---------------------------------- function ImgBtn( oId,bId,w,action ) //---------------------------------- { var t=3Dthis t.Perform =3D _IBP t.SetActive =3D _IBSetA t.SetInactive=3D _IBSetI t.SetPressed =3D _IBSetP t.SetDisabled=3D _IBSetD t.Enabled =3D _IBSetE t.ChangeIcon =3D null t.UserAction =3D action t.ChgState =3D _IBUI t.mObjId =3D oId t.mBorderId=3D bId t.mWidth =3D w t.mIsOn =3D t.mCurState =3D 0 } function _IBSetA() { if( this.mIsOn ) { obj=3Dthis.ChgState( gHiliteClr,gShadowClr,2 ) obj.style.posTop=3D0 } } function _IBSetI() { if( this.mIsOn ) { obj=3Dthis.ChgState( gFaceClr,gFaceClr,1 ) obj.style.posTop=3D0=20 } } function _IBSetP() { if( this.mIsOn ) { obj=3Dthis.ChgState( gShadowClr,gHiliteClr,2 ) obj.style.posLeft+=3D1; obj.style.posTop+=3D1 } } function _IBSetD() { =20 obj=3Dthis.ChgState( gFaceClr,gFaceClr,0 ) obj.style.posTop=3D0=20 } function _IBSetE( state ) { var t=3Dthis GetObj( t.mBorderId ).style.visibility=3D"visible" if( state !=3D t.mIsOn ) { t.mIsOn=3Dstate if( state ) t.SetInactive() else t.SetDisabled() } } function _IBP() { var t=3Dthis if( t.mIsOn ) { if( t.UserAction !=3D null ) t.UserAction() if( t.ChangeIcon ) { obj=3DGetObj(t.mObjId) if( t.ChangeIcon() ) obj.style.posLeft=3Dobj.style.posLeft+(t.mCurState-4)*t.mWidth else obj.style.posLeft=3Dobj.style.posLeft+(t.mCurState-0)*t.mWidth } t.SetActive() } =20 } function _IBUI( clr1,clr2,nextState ) { var t=3Dthis SetBorder( GetObj( t.mBorderId ),clr1,clr2 ) obj=3DGetObj( t.mObjId ) obj.style.posLeft=3Dobj.style.posLeft+(t.mCurState-nextState)*t.mWidth-obj= .style.posTop t.mCurState=3DnextState return obj } //----------------------------------------- function TxtBtn( oId,oeId,action,chkState ) //----------------------------------------- { var t=3Dthis t.Perform =3D _TBP t.SetActive =3D _TBSetA t.SetInactive=3D _TBSetI t.SetPressed =3D _TBSetP t.SetDisabled=3D _TBSetD t.SetEnabled =3D _TBSetE t.GetState =3D chkState t.UserAction =3D action t.ChgState =3D _TBUI t.mObjId =3D oId t.m_elementsId=3D oeId t.mIsOn =3D 1 } function _TBSetA() { var t=3Dthis if( t.mIsOn && !t.GetState() ) t.ChgState( gHiliteClr,gShadowClr,0,0 ) } function _TBSetI() { var t=3Dthis if( t.mIsOn && !t.GetState() ) t.ChgState( gFaceClr,gFaceClr,0,0 ) } function _TBSetP() { if( this.mIsOn ) this.ChgState( gShadowClr,gHiliteClr,1,1 ) } function _TBSetD() { =20 this.ChgState( gFaceClr,gFaceClr,0,0 ) this.mIsOn =3D 0 } function _TBSetE() { var t=3Dthis if( !t.GetState() ) t.ChgState( gFaceClr,gFaceClr,0,0 ) else t.ChgState( gShadowClr,gHiliteClr,1,1 ) t.mIsOn =3D 1 } function _TBP() { var t=3Dthis if( t.mIsOn ) {=20 if( t.UserAction !=3D null ) t.UserAction() if( !t.GetState ) return if( t.GetState() ) t.SetPressed() else t.SetActive() } =20 } function _TBUI( clr1,clr2,lOffset,tOffset ) { SetBorder( GetObj( this.mObjId ),clr1,clr2 ) Offset( GetObj( this.m_elementsId ),lOffset,tOffset ) } function Offset( obj, top, left ){ obj.style.top=3Dtop; obj.style.left=3Dle= ft } function SetBorder( obj, upperLeft, lowerRight ) { s=3Dobj.style; s.borderStyle =3D "solid" s.borderWidth =3D 1=20 s.borderLeftColor =3D s.borderTopColor =3D upperLeft s.borderBottomColor=3D s.borderRightColor =3D lowerRight } function GetBtnObj(){ return gBtnArr[window.event.srcElement.id] } function BtnOnOver(){ b=3DGetBtnObj(); if( b !=3D null ) b.SetActive() } function BtnOnDown(){ b=3DGetBtnObj(); if( b !=3D null ) b.SetPressed() } function BtnOnOut(){ b=3DGetBtnObj(); if( b !=3D null ) b.SetInactive() } function BtnOnUp() { b=3DGetBtnObj() if( b !=3D null ) b.Perform() else Upd() } function GetNtsState(){ return parent.gNtsOpen } function GetOtlState(){ return parent.gOtlOpen } function GetOtlTxtState(){ return parent.gOtlTxtExp } function NtsBtnSetFlag( fVal ) { s=3Ddocument.all.item( this.m_flagId ).style s.display=3D"none" if( fVal ) s.display=3D"" else s.display=3D"none" } function _BSetA_Border(){ b =3D gBtnArr[this.mObjId]; if( b !=3D null ) b.S= etActive() } function _BSetI_Border(){ b =3D gBtnArr[this.mObjId]; if( b !=3D null ) b.S= etInactive() } function _BSetP_Border(){ b =3D gBtnArr[this.mObjId]; if( b !=3D null ) b.S= etPressed() } function _BSetA_BorderImg() {=20 b =3D gBtnArr[this.mBorderId]=20 if( b !=3D null && this.mIsOn && !b.GetState() ) { obj=3Dthis.ChgState( gHiliteClr,gShadowClr,2 ) obj.style.posTop=3D0 } } function _BSetI_BorderImg() {=20 b =3D gBtnArr[this.mBorderId] if( b !=3D null && this.mIsOn && !b.GetState() ) { obj=3Dthis.ChgState( gFaceClr,gFaceClr,1 ) obj.style.posTop=3D0 } } var gHiliteClr=3D"THREEDHIGHLIGHT",gShadowClr=3D"THREEDSHADOW",gFaceClr=3D"= THREEDFACE" var gBtnArr =3D new Array() gBtnArr["nb_otl"] =3D new TxtBtn( "nb_otl","nb_otlElem",parent.ToggleOtlPan= e,GetOtlState ) gBtnArr["nb_otlElem"] =3D new TxtBtn( "nb_otl","nb_otlElem",parent.ToggleOt= lPane,GetOtlState ) gBtnArr["nb_nts"] =3D new ImgBtn( "nb_nts","nb_ntsBorder",10,parent.ToggleN= tsPane ) gBtnArr["nb_nts"].SetActive =3D _BSetA_BorderImg; gBtnArr["nb_nts"].SetInactive =3D _BSetI_BorderImg; gBtnArr["nb_ntsBorder"] =3D new TxtBtn( "nb_ntsBorder","nb_ntsElem",parent.= ToggleNtsPane,GetNtsState ) gBtnArr["nb_ntsElem"] =3D new TxtBtn( "nb_ntsBorder","nb_ntsElem",parent.To= ggleNtsPane,GetNtsState ) gBtnArr["nb_prevBorder"] =3D gBtnArr["nb_prev"]=3D new ImgBtn( "nb_prev","n= b_prevBorder",30,parent.GoToPrevSld ) gBtnArr["nb_nextBorder"] =3D gBtnArr["nb_next"]=3D new ImgBtn( "nb_next","n= b_nextBorder",30,parent.GoToNextSld ) gBtnArr["nb_sldshw"]=3D new ImgBtn( "nb_sldshw","nb_sldshwBorder",18,parent= .FullScreen ) gBtnArr["nb_sldshwBorder"] =3D new TxtBtn( "nb_sldshw","nb_sldshwBorder",pa= rent.FullScreen,null ) gBtnArr["nb_sldshwBorder"].SetActive =3D _BSetA_Border; gBtnArr["nb_sldshwBorder"].SetInactive =3D _BSetI_Border; gBtnArr["nb_sldshwText"] =3D new TxtBtn( "nb_sldshw","nb_sldshwText",parent= .FullScreen,null ) gBtnArr["nb_sldshwText"].SetActive =3D _BSetA_Border; gBtnArr["nb_sldshwText"].SetInactive =3D _BSetI_Border; gBtnArr["nb_voice"] =3D gBtnArr["nb_voiceBorder"] =3D new ImgBtn( "nb_voice= ","nb_voiceBorder",18,parent.ToggleVNarration ) gBtnArr["nb_otlTxtBorder"] =3D gBtnArr["nb_otlTxt"]=3D new ImgBtn( "nb_otlT= xt","nb_otlTxtBorder",23,parent.ToggleOtlText ) gBtnArr["nb_ntsBorder"].m_flagId=3D "nb_nts" gBtnArr["nb_ntsBorder"].SetFlag =3D NtsBtnSetFlag gBtnArr["nb_otlTxt"].ChangeIcon=3D GetOtlTxtState /********************************************* Context menu implementation _CM() is the function that's hooked up to the oncontextmenu event. Once we're asked to show the menu, we first build it by creating DIVs on-the-fly. Then we position it=20 within the screen area so it doesn't get clipped. Creating the DIVs using createElement() means we don't have to write out any extra HTML into the slide HTML files. **********************************************/ var sNext=3D"Next",sPrev=3D"Previous",sEnd=3D"End Show",sFont=3D"Arial",sAr= row=3D"Arrow",sFreeform=3D"Freeform",sRect=3D"Rectangle",sOval=3D"Oval" function ShowMenu() { BuildMenu(); var doc=3DPPTSld.document.body,x=3DPPTSld.event.clientX+doc.scrollLeft,y= =3DPPTSld.event.clientY+doc.scrollTop m =3D PPTSld.document.all.item("ctxtmenu") m.style.pixelLeft=3Dx if( (x+m.scrollWidth > doc.clientWidth)&&(x-m.scrollWidth > 0) ) m.style.pixelLeft=3Dx-m.scrollWidth m.style.pixelTop=3Dy if( (y+m.scrollHeight > doc.clientHeight)&&(y-m.scrollHeight > 0) ) m.style.pixelTop=3Dy-m.scrollHeight m.style.display=3D"" } function _CM() { if( !parent.IsFullScrMode() ) return; if(!PPTSld.event.ctrlKey) { ShowMenu() return false } else HideMenu() } function BuildMenu() { if( PPTSld.document.all.item("ctxtmenu") ) return var mObj=3DCreateItem( PPTSld.document.body ) mObj.id=3D"ctxtmenu" mObj.style.visibility=3D"hidden" var s=3DmObj.style s.position=3D"absolute" s.cursor=3D"default" s.width=3D"120px" SetCMBorder(mObj,"menu","black") var iObj=3DCreateItem( mObj ) SetCMBorder( iObj, "threedhighlight","threedshadow" ) iObj.style.padding=3D2 CreateMenuItem( iObj,sNext,M_GoNextSld,M_True ) CreateMenuItem( iObj,sPrev,M_GoPrevSld,M_HasPrevSld ) =09 CreateSeparator( iObj ) CreateMenuItem( iObj,sEnd,M_End,M_True ) mObj.style.visibility=3D"visible" } function Cancel() { window.event.cancelBubble=3Dtrue; window.event.returnVa= lue=3Dfalse } function Highlight() { ChangeClr("activecaption","threedhighlight") } function Deselect() { ChangeClr("threedface","menutext") } function Perform() { e=3DPPTSld.event.srcElement if( e.type=3D=3D"menuitem" && e.IsActive() ) e.Action() else PPTSld.event.cancelBubble=3Dtrue } function ChangeClr( bg,clr ) { e=3DPPTSld.event.srcElement if( e.type=3D=3D"menuitem" && e.IsActive() ) { e.style.backgroundColor=3Dbg e.style.color=3Dclr } } function M_HasPrevSld() { return( parent.HasPrevSld() ) } function M_GoNextSld() { if( gIsEndShow ) M_End(); else GoToNextSld() } function M_GoPrevSld() { if( gIsEndShow ) { gIsEndShow=3D0; history.back();= PPTSld.event.cancelBubble=3Dtrue; } else GoToPrevSld() } function M_True() { return true } function M_End() { window.close( self ) } function CreateMenuItem( node,text,action,eval ) { var e=3DCreateItem( node ) e.type=3D"menuitem" e.Action=3Daction e.IsActive=3Deval e.innerHTML=3Dtext if( !e.IsActive() ) e.style.color=3D"threedshadow" e.onclick=3DPerform e.onmouseover=3DHighlight e.onmouseout=3DDeselect s=3De.style; s.fontFamily=3DsFont s.fontSize=3D"9pt" s.paddingLeft=3D2 } function CreateSeparator( node ) { var sObj=3DCreateItem( node ) SetCMBorder(sObj,"menu","menu") var s=3DsObj.style s.borderTopColor=3D"threedshadow" s.borderBottomColor=3D"threedhighlight" s.height=3D1 s.fontSize=3D"0px" } function CreateItem( node ) { var elem=3DPPTSld.document.createElement("DIV") node.insertBefore( elem ) return elem } function SetCMBorder( o,ltClr,rbClr ) { var s=3Do.style s.backgroundColor=3D"menu" s.borderStyle=3D"solid" s.borderWidth=3D1 s.borderColor=3DltClr+" "+rbClr+" "+rbClr+" "+ltClr } ------=_NextPart_01C5AA20.423E9440 Content-Location: file:///C:/AD041D81/massmedia_files/fullscreen.htm Content-Transfer-Encoding: quoted-printable Content-Type: text/html; charset="us-ascii" ------=_NextPart_01C5AA20.423E9440 Content-Location: file:///C:/AD041D81/massmedia_files/notes_flag.gif Content-Transfer-Encoding: base64 Content-Type: image/gif R0lGODlhCgAKAPcAAAAAAIAAAACAAICAAAAAgIAAgACAgICAgMwENMTExPz8/AAAAAAAAAAAAAAA AAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAA AAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAA AAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAA AAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAA AAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAA AAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAA AAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAA AAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAA AAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAA AAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAA AAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAA AAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAA AAAAAAAAAAAAAAAAAAAAAMDAwP8AAAD/AP//AAAA//8A/wD//////ywAAAAACgAKAEAIKgDx4UNA sKDAgQUTJiCogGHDhBAfFlRAMSFCiAguTozYUGJEiAk0EhQYEAA7 ------=_NextPart_01C5AA20.423E9440 Content-Location: file:///C:/AD041D81/massmedia_files/buttons.gif Content-Transfer-Encoding: base64 Content-Type: image/gif R0lGODlhWAESAPf4AAAAAIAAAACAAICAAAAAgIAAgACAgICAgAQEBISEBASEBISEhAQEhMTExAQE /KTM9Pz8/ERERPz8BAT8/KSkpGRkhMTcxCRkxAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAA AAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAA AAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAA AAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAA AAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAA AAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAA AAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAA AAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAA AAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAA AAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAA AAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAA AAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAA AAAAAAAAAAAAAAAAAAAAAMDAwP8AAAD/AP//AAAA//8A/wD//////yH5BAEAAPgALAAAAABYARIA QAj/APEJHEiwoMGDCBMqXMiwocOHECNKnEixosWLGCEiQKCRo8YDIEHig2DxAD4LKD1avDDhgUuV GUOGbHBR5QGYFBG4fHAB58EKECJEwCfUYAWPFGAygLCRKQIIUKM6WAohKUGgCikcFWh1INWoYKVS 7SrQ41GbIhGYLAuVQVOoC+IyXUuUAkG1HE3KFDhAwkgJc5/qDZmxsOHDiBMrXsy4sePDGyP7lChT 5MULmDPnlDw5YmW6FTNrfgi0aNGEZPEtbfo2bNTUpYeeRph69dPWrqvCNFuBIGG1A59CYPAVQtwF cw0OxWdTIOiBCQAjaAB17fOFII8voGmRc+eOkilm/z9OvTtnjN4hYk1YoT3H2rnBOphPAB9skgq3 2lcaX/5YnJVt9BloAar12UEIRGCZdQghMABI1Tn32IQUVthYexhmqGGGMBHAgIfEhSiiiATAtOGJ GnYI4ogsEldicAYOGNJGZaml3Y0L3NTZUBz1xlB0PUoUI0jlVWRSVN89xBKSGB1YU1TMoRfVBEle hR9HQs1GEHxQ3RZZbveZthxt/LEmXHyp5XWABSCpaRJwbM13gAACPHVccgJFgF+NEhqUAEkQSCfc ddhVhh5dVTaEAEsTUNlkZUWKN9BNGDE6QU8OrSdbllzpxyVTTrU21Uj3scfhp7nNpyoDaTIEJ3P9 If8J2kbLNYegg9JRBwGhFvbq66+ZUiDssMQWK2yHxiZLrInKNotss8l+B5yBrr5p2UIJvortANoC 6+234IbLla/elRtZjeamh5CC3Sb0YLvixivvYkDFGlZqBNh7r4n6goVvv6/ZlCicN+kL71ALTnpQ dCIZp7CihkLA3UQmoWRBogyxtBPGCTnZncVR1rSTo5nuydC/Eo8kUH+lOoTyyvjoCuZu+PjYIKLD rZybtrM1d10C0QXKEVz48GrQkEeWdFJKlbb0UmEeV0SzyC6RvNB646LWIVjUNeC1zAFb+RDKXksM 9r531bwmpQW9+hQDDsx5pqwDRWBXcFES2hc+gEn/wJGdEEWdE6LoWcoxQweaTNmkhydkKaYMYY2Q p1unbLl/pPKbn3v7EZRvrKvqlja2ONvrtoIw9tn2g32/tQBlhtYkU+MNikZ7QYlPDPuMldpOmuJX nVo5VF3HjI+q89mteX5IDd/fVFClma5kiE4f2XUJhlz09gj2NbTDRifkmu7zXjR++RVJ/lPznuvr QH2iD6S+UewP9Dnon6d2NLwN8n90BB6hC68cFMCHoe+ACASP9c4DowUyEF0OPFcDI0ij/VXPaAKC UfhS95AKGoQ7IBRICI1HwhGaUIQoLGEKT6jCFrLwhSuMoQtlCMMZ2rCGOKShDm+4wxzy8Ic+DGIP B4cIRCKGMCAAOy== ------=_NextPart_01C5AA20.423E9440 Content-Location: file:///C:/AD041D81/massmedia_files/frame.htm Content-Transfer-Encoding: quoted-printable Content-Type: text/html; charset="us-ascii" Mass Media & Media Relations ------=_NextPart_01C5AA20.423E9440 Content-Location: file:///C:/AD041D81/massmedia_files/outline.htm Content-Transfer-Encoding: quoted-printable Content-Type: text/html; charset="us-ascii"
 No= tes
Slide Show
Outline
<= /a>= =
------=_NextPart_01C5AA20.423E9440 Content-Location: file:///C:/AD041D81/massmedia_files/filelist.xml Content-Transfer-Encoding: quoted-printable Content-Type: text/xml; charset="utf-8" ------=_NextPart_01C5AA20.423E9440--