Learning Objectives:

• Describe the initial steps one should take to familiarize oneself with a new market.
• Identify key pieces of information used to prepare a budget.
• Identify factors used when determining a target and geography.
• Discuss ways to determine effective timing.
• Explain the significance of Ag Media Research (AMR) reports.
• Describe Quick Reports.
• Explain how to establish a media plan and discuss media negotiation.