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What is Picador Creative?

Picador Creative is a service of Texas Tech University’s Center for Agricultural Technology Transfer. We are a service center aiming to build quality communications products for agricultural businesses in the West Texas region at a reasonable price. Our services are designed to enhance your business through strategic communication. We offer turn-key services, from creative idea to the execution of a final product.


A picador is a Matador in training. Many Texas Tech Matadors go on to become leaders in agricultural communications. In order for Texas Tech to continue in this tradition of success, we take advantage of preparing our students for the workforce. The service center is a way to emphasize the importance of education and to help our Picadors gain valuable experience outside a classroom setting.