CASNR gears up for 'Celebrate Cotton' game at Texas Tech on Sept. 17
Texas Tech University and the 'Celebrate Cotton' campaign is set to host its fifth annual event in recognition of the cotton industry on Saturday (Sept. 17) when the Red Raiders take on the Louisiana Tech Bulldogs at Jones AT&T Stadium in Lubbock. The game is a partnership between Texas Tech Athletics, Plains Cotton Growers and several area agribusinesses.
Game day festivities will celebrate the cotton industry in West Texas and its deep connections to Tech. Cotton will be everywhere throughout the game, from displays at Raider Alley and around the stadium to promotions, special graphics and fun cotton facts during the game.
Special game day T-shirts will be distributed (first-come, first-serve) and cotton bales will line each entrance to the stadium, each with signage talking about what the cotton in that bale can make or how it impacts the economy. In addition, cotton bales will line each entrance to the stadium, each with signage talking about what the cotton in that bale can make or how it impacts the economy. Farmers Cooperative Compress assists with providing the bales.
Here in the Cotton Capital of the United States, the connections run deep to Texas Tech. Cotton is represented in the university seal and is studied intensely in research labs across campus, said Steve Fraze, Interim Dean of Texas Tech's College of Agricultural Sciences and Natural Resources. Cotton is the featured material in the university's Fiber and Biopolymer Research Institute, in addition to several ongoing research programs focusing on cotton in Tech's Department of Plant and Soil Science.
During the past decade, West Texas cotton has experienced a dramatic transformation through new transgenic cotton varieties and advanced technology. During that time Texas Tech researchers have worked on a number of projects to enhance fiber quality through genetics and create new value-added cotton products.
Other activities associated with the game include:
- Celebrate Cotton Runway Show; Sept. 10; South Plains Mall
- West Texas Agricultural Chemicals Institute Annual Conference; Sept. 13
- Texas Cotton Association Flow Meeting; Sept. 15 to 16; Overton Hotel and Conference Center.
- Texas Cotton Association, Lubbock Cotton Exchange and Texas Independent Ginners Association; 'Teeing Off for Cotton Week' scholarship golf tournament; Sept. 15; The Rawls Course.
Partners for Celebrate Cotton include AgTexas Farm Credit Services, Bayer CropScience, Cavender's, City Bank, Crop Production Services, Deltapine, Eco-Drip, Netafim, Hurst Farm Supply, and Wylie Implement and Spray Centers.
Written by Norman Martin
CONTACT: Steve Fraze, Interim Dean, College of Agricultural Sciences and Natural Resources, Texas Tech University at (806) 742-2808 or firstname.lastname@example.org
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