Monsanto social media specialist Person set to speak at CASNR event
The importance of communicating science to a lay audience will be in the spotlight from 3:30 to 4:30 p.m. on Thursday (Sept. 22) in Room 116 of Texas Tech University's Agricultural Education and Communications Building.
Janice Person, the online engagement and consumer outreach coordinator for Monsanto, will be leading the special informational program. Monsanto is an American multinational agrochemical and agricultural biotechnology corporation.
"The agriculture industry is dealing with a great deal of consumer misunderstanding and mistrust about the science of agriculture and how food is produced," said Erica Irlbeck, an associate professor with Tech's Department of Agricultural Education and Communications. "Monsanto has gone to great strides to work on this issue and is doing some very innovative things to help consumers understand."
Person, a Memphis-born public relations specialist and amateur photographer, has focused much of her career on cotton communications social media, including development of blog posts about cotton on Monsanto's Beyond the Rows website, and the launch of a "Cotton 101" series. "I've been lucky enough to find a spot in the world where I work with great people and topics every day, and have for a very long time," she noted in a recent post. "That gives me a different perspective sometimes."
While studying communications in college, a friend of the family hired Person to work at a farm magazine and something took hold. She still remembers the first on-farm interview vividly and has since learned a lot from the farmers she's met. Having lived in various regions, from a population center like metro New York to a small Mississippi Delta town, Person said she has had the chance to see lots of people and places involved in agriculture.
"When I began getting active in social media though, it opened up the possibility of daily conversations with farmers of all sorts, and I've been able to visit a bunch of them," she said.
Written by Norman Martin
CONTACT: Joseph Young, Assistant Professor, Department of Plant and Soil Sciences, Texas Tech University at (806) 834-8457 or email@example.com
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