Do Good! Do Graphic Design!
The Bachelor of Fine Arts in art with a specialization in Graphic Design addresses
problem-seeking and problem-solving skills. The curriculum stresses the importance
of conceptual development, design history, theory, and the integration of form and
information for effective communication. Emphasis is placed on social responsibility
and civic engagement, and the role of the designer in society to create work for social
good. Students are exposed to a full range of topics such as branding and identity
design, publication design, and interactive design (such as HTML, CSS, web production
software, project planning, UX/UI, usability, and information architecture).
Lubbock is a unique place to make art and is positioned within a growing artistic community offering a multitude of opportunities. Guest speakers, internships, freelance experiences and strong alumni connections enhance program offerings and prepare students for careers in the professional field or to pursue a graduate degree.
Students and alumni have received awards in prestigious competitions at both the national and international level. Alumni work has been featured in publications such as How, CMYK, Hi-Fructose, Billboard magazine, AdWeek, Adobe Create, and The Washington Post.
Alumni hold important positions in design firms, advertising agencies, and in-house design studios throughout the country with graduates working both past and present at Nike, H-E-B, Fossil, SW Airlines, M.A.C. Cosmetics, Conde Nast Traveler, Dwell Magazine, The New York Times, Texas Monthly, Wired, AT&T, Paul Mitchell, Refinery 29, JC Penney, and IBM.
Possible Employment Opportunities include Design Studios, Advertising agencies, In-House Corporate Design studios, Publishing companies, Magazines, Television and Film studios, Web and Interactive Design studios, Social Media, and Marketing firms, and Non-Profit organizations.
Common Job Titles include: Graphic Designer, Visual Communication Designer, UX/UI Designer, Art Director, Web Designer, Freelance Designer, and Visual Content Manager.