Hall of Fame
By Brittany Hoover
View Slideshow of Hall of Fame Ceremony
Two Texas Tech graduates who have left their mark on the field of mass communications in the South Plains were honored for their achievements Oct. 15 in the Merket Alumni Center by being inducted into the College of Media & Communication Hall of Fame.
The late public relations professional and political consultant, Otice A. Green, was honored posthumously, along with Brad Moran, president of Ramar Communications and Lubbock community leader.
Otice A. Green
Green, a World War II Navy veteran, earned a bachelor’s degree in journalism from Texas Tech in 1949. After graduation, he worked for the Plainview Daily Herald as a reporter, photographer and desk editor before leaving to become assistant manager of the Lubbock Chamber of Commerce in 1950.
After editing the chamber’s magazine and writing its press releases, Green became fascinated by the world of public relations and launched Lubbock’s first public relations firm, Otice Green and Associates, with his wife, Mary Faye Bonds.
“PR was coming into play then and he got interested in public relations,” said Bonds, who met her husband in 1946 in a Texas Tech journalism class. “It was a fairly new thing out here. We decided to start our business in an extra room in our house and later moved it to an office in the old Great Plains building downtown.”
Starting a type of business unknown to the area was difficult, Bonds said.
“It was a tough go for a while, but PR was new out here,” she said. “People didn’t understand it or know anything about it. I think we pioneered it.”
Green was widely-known as one of the state’s top political consultants and was involved in more than 100 campaigns, including those of former Texas Gov. Preston E. Smith, Lt. Gov. Bob Bullock, former U.S. Reps George Mahon and Kent Hance, Texas Tech’s current chancellor.
After Green’s death in February, Bonds found a handwritten list her husband made of all the campaigns he had handled. Beside each, he wrote whether the politician won or lost.
“He loved political campaigns,” Bonds said. “There was nothing more exciting and interesting to him than working on a campaign.”
The couple supports the College of Media & Communication with two scholarships, the Otice A. Green Presidential Scholarship and the Mary Faye Bonds Green Association of Women in Communications Endowed Scholarship.
The latter was a surprise for Bonds from her husband, she said. Bonds was the founding member of Texas Tech’s Women in Communications, formerly called Theta Sigma Phi, and the chapter’s first president. She is also the founding member of the alumni group.
“I think it’s very important that this be done so that more people can go to college,” she said. “There are probably some very talented people out there that could not go otherwise. We are very much in favor of these scholarships.”
Choc Hutcheson, an alumnus from the journalism program at Texas Tech, also supports the College of Media & Communication through scholarships and knew Green for a little over 60 years.
He described Green as both a trusted friend and a good person. In an emotional video message played at the induction, Hutcheson was among many who said Green was great at giving advice.
“Anyone who got advice from Otice Green, if they didn’t carry out their project it was probably because they failed to follow his advice, as everybody here attested,” Hutcheson said. “He really cut to the bone on any decision and put it in plain and simple terms how to reach a good solution.”
Although Bonds did not make a speech when she accepted the award in Green’s honor, she gave a polite nod and graciously smiled at everyone in attendance.
“It was bittersweet,” Bonds said after the induction. “Otice passed away in this past February and it hasn’t been that long. It was an emotional event for me, and it gave me great pride that he was being honored that way.”
Brad Moran, a Lubbock native, followed in his father’s footsteps and achieved a career in broadcasting. His dad, Ray Moran is also a member of the Texas Tech Mass Communications Hall of Fame.
“When I brought Brad home from the hospital here in 1959, I was just as pleased as I could be,” Ray Moran said. “We lived on 66th Street. Brad has always been a leader; he has always been in charge of me and his mother and his whole family because he’s had his head screwed on properly.”
Ray Moran, who was a 1993 Hall of Fame inductee, said he is proud to have his son share in the honor.
“(I’m excited) not for him joining me in the Hall of Fame, but for him to be in the Hall of Fame,” he said. “I’m very, very happy.”
It was Ray Moran who gave a young Brad Moran his first job at KTEZ.
“When I was 11, the summer of my fifth-grade year, I started working as a janitor (at the station),” Brad Moran said. “It was a fun environment for a kid to be in, but it wasn’t fun cleaning up after disc jockeys. It was a long-haired rock station and a country-music station. There were very different groups of people at each.”
Brad Moran’s summer job as a janitor became advantageous later on when he realized he had picked up on knowledge about the field of mass communications while at the station, he said.
Later, he attended the College of Business at Texas Tech while working at KTEZ.
“I worked all but one year during my five-year turn at school,” Brad Moran said. “I worked every afternoon at an easy-listening radio station as a deejay. We used to call the radio station ‘boring music for boring people.’ The formats don’t even exist anymore, but we did have the highest rating in Lubbock at the time.”
Brad Moran was also a member of Alpha Tau Omega in college and said his experiences in the fraternity taught him important life skills.
“I worked my way into being president of the fraternity,” he said. “We had our challenges; we were hurting for money and other things. I had a great experience being involved in the fraternity. I have nothing but great things to say about Greek life. I learned important skills and got smarter.”
After earning a Bachelor of Arts in business administration in 1982, Brad Moran entered sales at KJTV-34 in Lubbock. In 1985, he and Ray Moran expanded to affiliate the station with Fox Network. In 1988, the Morans launched Telemundo 46, which was the first to offer Lubbock residents a Spanish-language daily newscast, Brad Moran said.
In 1992, the company added Magic 93.7 and FoxTalk 950 to its radio properties. Radio stations 104.3 and Stars 97.3 were purchased in 1988 and 2002, respectively. In 2009, Ramar entered the sports broadcasting format, launching Double-T 104.3, the flagship station for Texas Tech athletics.
Currently, Ramar Communications has four radio stations and five television stations in Lubbock, Brad Moran said.
Brad Moran continues his involvement with Texas Tech and its students today. He enjoys watching Red Raider football, and he encourages Texas Tech students to apply for internships with Ramar Communications.
“One thing that you benefit from, that is, from selfish point of view, is that we’ll find good employees sometimes,” he said. “I think the way an internship works is that people can come in and participate and walk away with knowledge and experience and learn something.”
Brad Moran has been married to his wife, Carla Moran, for 13 years, he said. The two Texas Tech graduates met in the parking lot of a Texas Tech football game. The couple has two daughters, Ava Moran, 10, and Ella Moran, 8.
Brad Moran has been recognized for his business and community service by numerous organizations. He was elected to serve five terms on the Fox Network Board of Governors. He is a past president of the Lubbock Advertising Federation and the Rotary Club of Greater Southwest Lubbock. He has co-chaired the Lubbock Arts Festival and served as a United Way Loaned Executive. He has been a member of the South Plains Food Bank Board and the Lubbock Airport Board.
Brad Moran is actively involved in many organizations in Lubbock. He currently serves on the Board of Directors of the Lubbock Chamber of commerce, All Saints Episcopal School and the Alpha Tau Omega Board of Trustees.
“I enjoy people and it’s kind of part of the DNA of what a broadcaster should be in the community,” he said. “I get a benefit out of it, and it’s rewarding to be a part in the community.”
Jeff Klotzman, news director at FOX 34, said he enjoys sharing a passion for the public with Brad Moran.
“He’s a real joy for me to work for because we really share a lot of the same obligations that we feel to the community,” Klotzman, who holds two degrees from the College of Media & Communication at Texas Tech, said. “There’s something that is really nice about when you do a lot of community service work, and I do a lot as well. I can go to Brad and he’ll say, ‘Look, that is an obligation. We owe it to our community to be public servants. I am totally supportive of you doing that.’
“That is very special. Not everybody sees it that way.”
After the induction, including a video message full of humorous remarks from family, friends and colleagues, Brad Moran had trouble finding the words to express his emotions concerning the award.
“I feel honored and not worthy; it’s interesting,” he said. “(I have) a lot of mixed feelings. Am I that old man? I’m one of the old guys? I got teased by several friends that are about the same age as I am. But, I’m honored and I don’t necessarily see myself as the same caliber as the others, but I guess some people do.”