Alumni Donors Leave Lasting Mark

Room 281, the Helen DeVitt Jones Lecture Hall

by Maddie Allison, photos by Melissa Wofford

Texas Tech alumni Cathy and David Swofford donated a gift to the College of Media & Communication and were given the opportunity to sponsor and name a room in the newly renovated building.

'We are loyal to the core Red Raiders. - David Swofford “We wanted to give back,” Cathy Swofford said. “This school has been so good to us; the education we got really led to the success we have experienced in our careers.”

“We are loyal to the core Red Raiders,” David Swofford said.

Giving back to the college is something David and Cathy said they feel strongly about, especially because David received a degree in broadcast journalism, and Cathy received a degree in journalism, both from Texas Tech University.

In an attempt to give back to the school that they said they both care so much about, they felt the donation would be most appropriate in sponsoring a room and in having their names outside of the television studio on the third floor of the Media & Communication Building.

David and Cathy Swofford said by sponsoring a room, they believe they have something to call their own.

To this day, David and Cathy agree that the experiences they had while at Texas Tech, and specifically in the college, are priceless.

“It just felt like it was the right thing to do,” David Swofford said.

Cathy Swofford said she appreciates and believes in the college and all its efforts, especially the accomplishments of Founding Dean Jerry Hudson, Ph.D.

David and Cathy Swofford said they are extremely satisfied with the direction the college is moving overall, and they said they would love nothing more than to be a part of the continuing accomplishments of the college.

Memory Bennett, director of development in the College of Media & Communication, said generosity from people like David and Cathy Swofford makes her job so enjoyable. Bennett spoke highly about the generous donations from the college’s alumni.

Room 375, the Lubbock Avalanche-Journal News Lab

Room 375, the Lubbock Avalanche-Journal News Lab

Bennett said one concern many people expressed about the move into the newly renovated building was how the names associated with rooms in the old building were going to be transferred to the new building.

“We transferred all of those names to similar rooms as far as size goes,” Bennett said. “The amount, per room, is based on a couple of different things, the amount of giving and the square footage of the rooms.”

Naming opportunities and room sponsorship is just one of the many ways that alumni can give back to the college, Bennett said. She also said that recruiting alumni to sponsor rooms will help with facilities in the rooms within the college, especially through technology, which will help the overall success of both the college and its students.

“We would love more alumni to sponsor rooms,” Bennett said.

Because of the generosity of numerous alumni, Bennett said the university’s capital campaign, “Vision & Tradition: The Campaign for Texas Tech,” was started in September 2005. New funds will help the university grow as a whole, and Bennett said the monies also will assist Texas Tech in becoming the next Tier 1 university. The campaign has recently reached the billion dollar mark.

Some of the areas that this campaign supports are student scholarships, faculty support, and facility enhancements. The campaign already has proven to be a great success and has improved and strengthened Texas Tech University.

For information about how to give to the College of Media & Communication, contact Memory Bennett through mail at P.O. Box 43082, Lubbock, Texas 79409-3082; phone at 806-834-5454; or email at mc

Maddie Allison is a junior public relations major from Lake Travis, Texas.

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