The Adviser

September 2013

• My New York City Internship
• Meet Our New Dean: David D. Perlmutter, Ph.D.

My New York City Internship
By Abbey Daniel

In February of 2013 I received an award sponsored by Texas Tech CoMC alum Joe Fairless that afforded me the opportunity to fly up to New York City and shadow professionals at an ad agency. I knew I wanted to intern in the city, so I reached out to the Texas Tech network to find alumni working in my field in New York. One woman I met, Kyla Applegate, who works at VaynerMedia, invited me to come meet her at her office. She showed me around, introduced me to some people and told me about the different roles at Vayner, and described the environment. I immediately loved it, and knew it would be a place I would love to work, so I applied for their internship program.

When I was offered the internship there, I realized that I knew very little about the agency; their client list is private, and there is little information offered on their website, but I had heard so many good things about them, so I took it. VaynerMedia is a social media agency located on Park Avenue in New York City. The agency has acquired 65 clients, many of which are Fortune 500 companies, in the four short years that it has been around. It was incredible being at the forefront of emerging technology, and I was really able to grasp how important social media is to a company's success. It is far more than coming up with clever status updates and cool pictures. Social means meeting the consumers where they are, engaging with them, and creating content that will resonate with the fan base.

I gained so much knowledge about the industry and social media from this internship that I strongly feel will do great things for my career. I strongly encourage all CoMC students to do as many internships as you can, and be sure to network, network, network.

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Abbey Daniel is a senior advertising student. She is a member of TAF, a past member of the Texas Tech Advertising team, and she spent the summer as a strategy intern at VaynerMedia. She is currently a student assistant for Kevin Stoker, Ph.D. in the College of Media & Communication.

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Meet Our New Dean: David D. Perlmutter, Ph.D.
video by Ben Jarvis

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Ben Jarvis is senior media strategies major. He is currently president of the CoMC Dean's Student Council and TASEM and works as a videographer for the college's marketing department. David Vaughn is a junior university studies major and works as a photographer for the college's marketing department.

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