Hall of Fame
The Media & Communication Hall of Fame was organized to recognize Texas Tech University alumni who have distinguished themselves in Media & Communication. The Hall of Fame also recognizes individuals who have distinguished themselves in Media & Communication and have specifically aided the educational programs in the College of Media & Communication at Texas Tech.
Nominations are made by any student, faculty member, individual or group. The nominations must be made prior to the fall meeting of the Media & Communication National Professional Advisory Board for consideration for inclusion in the annual ceremony.
Election to the Media & Communication Hall of Fame requires a three-fourths vote by the members present at official meetings of the Media & Communication faculty and the Media & Communication National Professional Advisory Board.
Qualifications for election or selection into the Hall of Fame include an alumnus who has been out of school for at least five years or a person who is not an alumnus, who is not, at the time of the award, serving in any official capacity with Texas Tech University.
Fall 2012 Media & Communication Hall of Fame Recipient
Robert Montemayor was a member of a Los Angeles Times team that was awarded the 1984 Pulitzer Prize for Meritorious Public Service for a comprehensive 21-part series of stories on Latinos in Southern California published in 1983. Montemayor earned a bachelor’s degree in journalism in 1975 from the College of Mass Communications at Texas Tech University.
Journalist, veteran marketing executive, consultant, author, and college professor, Montemayor has more than 35 years of media experience. Currently, Montemayor is a journalism instructor in Rutgers University’s School of Communication and Information in New Brunswick, N.J. He is also the director of the Latino Information Network at Rutgers, a project launched in the summer of 2010 to create a database of Latino-related research and stories that will feed a website focusing on the ever-growing, diverse Latino communities within the United States.
Montemayor was editor of Texas Tech’s campus newspaper, the University Daily, now the Daily Toreador, during the 1974-1975 year. In the summer of 1975, he took a job with the Dallas Times Herald as a staff writer. His most important body of work involved reporting and writing numerous stories involving the alleged civil rights violations of Mexican-Americans in Texas – most killed while in police custody. Montemayor was a member of reporting teams that twice were nominated for the Pulitzer Prize in 1977 and 1978, and one that earned a George Polk Award in 1978 for its coverage of these civil rights cases.
Montemayor joined the Los Angeles Times in November 1978 as a staff writer based in San Diego, Calif. The work of Montemayor and the Times team, which was awarded the 1984 Pulitzer Prize, was later published as a book. Montemayor co-authored the lead story in the series, as well as three other stories and was the most prolific staff writer involved in the project.
In 1986, Montemayor graduated from the University of California, Los Angeles, with a Master of Business Administration degree in marketing. During the next 22 years, he held a number of executive media and marketing management posts, working in mid- to upper-level managerial assignments at companies such as Dow Jones Inc., the McGraw-Hill Companies, and VNU Business Media. He has worked in virtually all aspects of media, including editorial; advertising; marketing; distribution; direct marketing in all forms, including consumer- and business-to-business marketing; and in the development and management of customer databases. He has managed business operations in the United States and internationally. He is fluent in Spanish and Portuguese.
In 2004, Montemayor was the primary author of the book, “Right Before Our Eyes: Latinos Past, Present and Future,” a 160-page treatment focusing on the economic, political and social impact of the largest and fastest growing ethnic group in the United States.