Hall of Fame
The Media & Communication Hall of Fame was organized to recognize Texas Tech University alumni who have distinguished themselves in Media & Communication. The Hall of Fame also recognizes individuals who have distinguished themselves in Media & Communication and have specifically aided the educational programs in the College of Media & Communication at Texas Tech.
Nominations are made by any student, faculty member, individual or group. The nominations must be made prior to the fall meeting of the Media & Communication National Professional Advisory Board for consideration for inclusion in the annual ceremony.
Election to the Media & Communication Hall of Fame requires a three-fourths vote by the members present at official meetings of the Media & Communication faculty and the Media & Communication National Professional Advisory Board.
Qualifications for election or selection into the Hall of Fame include an alumnus who has been out of school for at least five years or a person who is not an alumnus, who is not, at the time of the award, serving in any official capacity with Texas Tech University.
Fall 2013 Media & Communication Hall of Fame Recipient
Ron Askew earned his Bachelor of Arts degree in advertising with a minor in marketing in 1976 from the College of Media & Communication at Texas Tech University. He later received a Master of Science degree in advertising management from Northwestern University. He has served on the Texas Tech College of Media & Communication Professional Advisory Board.
In his 30-year career in management positions as chairperson, CEO, CMO, board member, and entrepreneur, Askew pioneered many brand items from the numerous clients he served while at Frito-Lay, Pepsi Co., TracyLocke, the Integer Group, Coors Brewing Co., Omnicom, and others.
His work has been recognized as Best in Class by the Wall Street Journal, Ad Age, Promo Magazine, the Hub Magazine, and Sporting News.
Askew has managed a variety of consumer product, retail and service businesses, both from the client and agency sides. His skills are in building market share and producing profitable operations. Askew has a strong background in start-up ventures, new business development, strategic turnaround situations, and he has left an enduring enterprise for the future.
He currently is founder and president of SQ Partners, a business and non-profit advisory group specializing in helping agencies gain and retain clients, work with emerging companies, and position themselves for acquisition. He also provides counsel and capital to selected equity funds and their investment companies.
His previous positions include chairperson at TracyLocke, where he engineered the expansion of Omnicom’s TracyLocke brand to have a global footprint. International clients included PepsiCo and Hewlett-Packard. Markets included London, Paris, Dubai, and Mumbai, with further expansion preparation ready in Asia and Latin America. Notably, in 2011, Promo Magazine named TracyLocke Agency of the Year.