2009 Outstanding Alumni
Becky Arreaga is the president and co-founder of Mercury Mambo, which specializes in experiential marketing, sales promotion and branding. She has coined the term “Mambo Magic” and often speaks about topics related to strategic branding, Hispanic marketing, in-store advertising to the Hispanic consumer, and entrepreneurship. The mission of Mercury Mambo is focused on the heart and soul of Hispanic communities where conversations and connections keep the culture alive. For the past decade, Mercury Mambo has been fostering Hispanic marketing through live events, at fairs and festivals and retail experiences. For the past 10 years, Mercury Mambo has worked with some of the country’s best brands, introducing relatively unknown brands to Hispanic consumers, and working with brands rich in heritage and history within the Hispanic market. Each campaign has been rooted in a consumer insight and leveraged to create brand momentum that resulted in sales.
Arreaga earned a Bachelor of Arts degree in advertising from Texas Tech University and a Master of Arts degree in advertising from the University of Texas in Austin. Arreaga currently serves on the National Board of Directors of the College of Media & Communication at Texas Tech University. Arreaga previously worked for 10 years at the nation’s largest Hispanic agency, Bromley Communications. During her career, Arreaga sharpened her expertise in strategic branding and landed the company’s most prestigious account, Coca-Cola U.S.A. She became vice president and director of account services of Bromley Communications, before leaving in 1999 to launch Mercury Mambo, which represents leading retail brands, including Anheuser-Busch, Dr. Pepper Snapple, U.S. Cellular Diageo, America Online, and J.C. Penney. She is a member of the Board of Directors for Latinitas Inc., an organization dedicated to empowering young Latinas through media and technology.