2009 Outstanding Alumni
Janet Bustin is the founder and owner of Mzyme, a consultancy that serves as a catalyst in the areas of agency search and relationship management, brand positioning/strategy and executive leadership coaching. Mzyme clients include Fortune 500 and other companies across categories including food and beverage, retail, entertainment and service.
As a senior marketing executive and past advertising agency president, Janet has a successful track record leading DDB Dallas (a worldwide advertising agency office) and TracyLocke (a national retail and promotions agency). She is an innovative marketer with a reputation for growing strong businesses, creating enduring brands and launching successful new products across categories including consumer packaged goods, retail, technology, manufacturing, hospitality and entertainment for companies such as Frito-Lay, McIlhenny Tabasco, Ingersoll-Rand, Nokia, JCPenney, Dean Foods, American Airlines and Hilton Hotels to name a few. Core to her experience is disciplined branding, new product development and business development. Janet has a history of and a passion for inspiring people and creating high energy, collaborative and creative cultures.
She has an M.B.A. from Southern Methodist University and a B.A. in advertising from Texas Tech University. In addition, she has post-graduate leadership training from Omnicom University graduate program at Babson College, executive agency leadership training in Vevey, Switzerland and professional training in contract negotiation and the art of negotiation.
As a business and community leader, Janet serves on several boards including Cates Control Systems, Business for Culture and Arts, Texas Tech Mass Communications and Dallas Ad League Foundation. She is also an adjunct instructor for the Temerlin Advertising Institute at Southern Methodist University.