2011 Outstanding Alumni
Jan Boyle earned a bachelor's degree in advertising from the College of Media & Communication at Texas Tech University in 1978. Currently, she is a partner and managing director of a new company called Five0. The first creatively driven company focused on messaging, content and relationship management for consumers aged 35 to 65, with a "sweet spot" of age 50, the company focuses on the Baby Boomers — the largest, fastest growing, richest and most overlooked consumer segment. Five0's clients include L'Oreal, General Mills, American Express, Crimson Hexagon and many others.
Beginning her career at DDB and McCaffrey & McCall in New York, Boyle then spent 14 years at Ammirati Puris Lintas where she managed such blue chip clients as BMW, Aetna, GMC Trucks, RCA and Burger King. Boyle's accounts have garnered hundreds of awards, but she is most proud of the results she and her team created with Effies earned for Volkswagen, BMW and RCA.
After 20 years on the agency side, she built MatchWorks, an agency search consultancy, where she applied her 20-plus years in the marketing world to create successful partnerships and increased collaboration between clients and agencies. MatchWorks' goal was to maximize client-agency investment in one another and drive greater results from their alliance. The result was 10 years of successful relationship building and more than 60 agency search assignments completed.
Boyle joined Universal McCann, Interpublic Group's largest global media agency, as global managing partner lead in December 2008. She acted as the global facilitator for Universal McCann and its partner agencies so that each client received comprehensive marketing solutions that pushed their brands to their full potential.