2013 Outstanding Alumni
Alex Wells graduated in 2001 with a degree in advertising from the Texas Tech College of Media & Communication. He has been a member of the National Advisory Board for the college since 2006.
He is a founding partner and principal at Aars/Wells, a full-service creative communication firm located in Dallas. Wells and business partner Michael Aars established the firm in 2002 and have since served more than 200 clients, which include BP, AT&T, Cotton Patch Café, Stream Energy, CompUSA, Southern Methodist University, the Cattle Baron’s Ball, the City of McKinney, Texas, and Andrews Distributing Company.
Wells’ firm has won more than 50 awards for creative excellence including awards from the Dallas ADDY Awards, the National ADDY Awards, W3, American Graphic Design Awards, International Academy of Visual Arts, Summit International Awards, and Association of Marketing and Communication Professionals.
His focus is on marketing strategy development and account planning. He leads the firm’s business development activities. Aars/Wells consistently has experienced double digit annual growth, has never had an unprofitable year, and remains independently owned, and free of debt. The firm employs six full-time professionals.
Wells has been an active member of the Dallas chapter of the American Advertising Federation (AAF Dallas), most recently serving on the organization’s 2011-2012 board of directors and chairing the 2012 Dallas ADDY Awards. He was named AAF Dallas’ 2012 Member of the Year because of his leadership of the ADDY’s.
He also is a member of the Dallas/Fort Worth chapter of the American Marketing Association and the Dallas/Fort Worth Interactive Marketing Association. Since 2009, he has served on the board of directors for the Faulk Foundation, a Houston-based nonprofit organization that provides financial assistance, food, clothing and housing to families in dire circumstances because of illness, poverty or disasters.