2012 Outstanding Alumni
The College of Media & Communication Outstanding Alumni Awards were instituted in
1981 to recognize alumni of Texas Tech University who have made outstanding contributions
to the field of media and communication.
Any person, organization, media group or company may make nominations for the annual
recognition. A selection committee representing the students, faculty, alumni and
advisory committee is appointed by the dean of the College of Media & Communication.
Outstanding Alumni are recognized at a breakfast on Saturday morning prior to a home
football game in the fall.
A medallion is given to each honoree, and plaques are retained for display in the
Media & Communication building.
Marilyn L. Peppers-Citizen
Marilyn L. Peppers-Citizen earned a Bachelor of Arts degree in broadcast journalism
from Texas Tech University.
Her further education includes earning a Master of Science in National Resource Strategy
from the National Defense University in Washington, D.C.; a Master of Business Administration
from Fairleigh Dickinson University in Teaneck, N.J.; an Organizational Transformation
Certificate and an Information Strategies Certificate, both from the National Defense
University in Washington, D.C.
Gregg T. Holmes
Gregg T. Holmes earned a Bachelor of Arts degree in 1976 from Texas Tech University.
As senior operating officer, Holmes has had profit and loss responsibility at three
major communication companies. He has a strong record for improving profitability
and customer service by increasing market share; improving the sales/marketing process;
raising employee productivity, satisfaction and commitment; and operating in highly
competitive market segments. He founded a consulting firm serving a variety of start-up/early
stage companies.
Joe Hornaday
Joe Hornaday publicized, promoted and marketed Texas Tech University Athletics for
30 years from 1978-2008.
He was responsible for the promotion of Texas Tech's athletic image through press
releases, media guides, game programs and daily service to the media as assistant
sports information director from 1978-1980 and sports information director from 1980-1996.
Hornaday was responsible for the creation and content of football television and radio
coaches' shows, highlight videos, posters and schedules cards; securing basketball
radio station affiliates; staging weekly in-season press conferences; finalizing coach/player
media interviews; overseeing football/basketball pre-game and halftime activities,
and entertaining media covering home-game events.
Emily Jones McCoy
Emily Jones McCoy earned her Bachelor of Arts degree in broadcast journalism in 1998
from Texas Tech University. She minored in Spanish and graduated Magna Cum Laude.
She has been involved in sports reporting since she was named sports director in
1998 at KCBD-TV in Lubbock. At the time, she believed she was just the second female
sports director at a major network affiliate in the country. She also worked as a
news reporter and anchor until she left the station in 2004. Moving to FOX Sports
Southwest in 2004, she was a sideline reporter for FOX Sports' nationally televised
college football package. Also, she served as reporter and anchor for FOX Sports Southwest's
pre- and post-game shows for the Texas Rangers, the Dallas Mavericks, and the Dallas
Stars. Still with FOX, she is the in-game reporter for the Texas Rangers' home telecasts,
and she hosts the Big 12 Showcase.
Randall King Nelson
Randall King Nelson earned a Bachelor of Arts degree in 1979 from Texas Tech University.
In 1989, he completed his Master's of Business Administration degree from the University
of Miami.
He has a wide variety of senior leadership experience, including more than 30 years
with Baxter International, American Hospital Supply Corporation, VenPro Corporation,
Kerberos Proximal Solutions and Uptake Medical. He has a successful record of innovative
leadership in distinctly different business segments, including clinical diagnostics,
medical devices, hospital and clinical lab supply distribution, and the cardiovascular
service industry. He understands the global markets, as well as the numerous segments
of the U.S. healthcare industry. His experiences ranges from being president and CEO
of an early-stage venture capital-funded medical device company, to division president
of three multi-million-dollar business units of Baxter International.
Brandon Snow
Brandon Snow is the vice president of Global Marketing Partnerships with the National
Basketball Association. He has almost 20 years of experience across the advertising,
marketing and sports industries with a unique background that stretches across marketing
and communication strategy, agency business development, and sports property sponsorship
sales.
He has held senior-level marketing and management positions with global advertising
agency networks, like DDB Worldwide, while also being able to lead the NBA's global
sponsorship sales efforts around the world.
Previous Outstanding Alumni
College of Media & Communication
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Address
Texas Tech University, Box 43082, Lubbock, TX 79409 -
Phone
806.742.6500