Previous Hall of Fame Inductees
Ron Askew earned his Bachelor of Arts degree in advertising with a minor in marketing in 1976 from the College of Media & Communication at Texas Tech University. He later received a Master of Science degree in advertising management from Northwestern University. He has served on the Texas Tech College of Media & Communication National Professional Advisory Board.
Robert Montemayor was a member of a Los Angeles Times team that was awarded the 1984 Pulitzer Prize for Meritorious Public Service for a comprehensive 21-part series of stories on Latinos in Southern California published in 1983. Montemayor earned a bachelor’s degree in journalism in 1975 from the College of Mass Communications at Texas Tech University.
Journalist, veteran marketing executive, consultant, author, and college professor, Montemayor has more than 35 years of media experience. Currently, Montemayor is a journalism instructor in Rutgers University’s School of Communication and Information in New Brunswick, N.J. He is also the director of the Latino Information Network at Rutgers, a project launched in the summer of 2010 to create a database of Latino-related research and stories that will feed a website focusing on the ever-growing, diverse Latino communities within the United States.
Montemayor was editor of Texas Tech’s campus newspaper, the University Daily, now the Daily Toreador, during the 1974-1975 year. In the summer of 1975, he took a job with the Dallas Times Herald as a staff writer. His most important body of work involved reporting and writing numerous stories involving the alleged civil rights violations of Mexican-Americans in Texas – most killed while in police custody. Montemayor was a member of reporting teams that twice were nominated for the Pulitzer Prize in 1977 and 1978, and one that earned a George Polk Award in 1978 for its coverage of these civil rights cases.
Montemayor joined the Los Angeles Times in November 1978 as a staff writer based in San Diego, Calif. The work of Montemayor and the Times team, which was awarded the 1984 Pulitzer Prize, was later published as a book. Montemayor co-authored the lead story in the series, as well as three other stories and was the most prolific staff writer involved in the project.
In 1986, Montemayor graduated from the University of California, Los Angeles, with a Master of Business Administration degree in marketing. During the next 22 years, he held a number of executive media and marketing management posts, working in mid- to upper-level managerial assignments at companies such as Dow Jones Inc., the McGraw-Hill Companies, and VNU Business Media. He has worked in virtually all aspects of media, including editorial; advertising; marketing; distribution; direct marketing in all forms, including consumer- and business-to-business marketing; and in the development and management of customer databases. He has managed business operations in the United States and internationally. He is fluent in Spanish and Portuguese.
In 2004, Montemayor was the primary author of the book, “Right Before Our Eyes: Latinos Past, Present and Future,” a 160-page treatment focusing on the economic, political and social impact of the largest and fastest growing ethnic group in the United States.
Keith Samples, who earned his bachelor's degree in journalism in 1977 from Texas Tech University, is the 47th inductee into the mass communications hall of fame. The College of Media & Communication recognized Samples as an Outstanding Alumnus in 2002.
Otice A. Green
The late Otice A. Green graduated in 1949 with a bachelor's degree in journalism from Texas Tech University. He was a long-time public relations and political consultant who died Feb. 7, 2010. Born in 1927, Green was a World War II Navy veteran. His wife, Mary Faye Bonds, also a journalism graduate of Texas Tech, survives him. He is the founder of the Otice A. Green Presidential Scholarship at Texas Tech.
Brad Moran is a Lubbock native who began his broadcasting career at the age of 11. His father, Ray Moran, also a member of the Texas Tech mass communications hall of fame, gave him his start at the family-owned radio station, KTEZ. In 1982, Brad earned a Bachelor of Arts in business administration from Texas Tech University and immediately entered sales at the Moran's first television station, KJTV-34 in Lubbock. In 1985, Brad and Ray decided to affiliate the station with the fledgling Fox Network while making the move into a new state-of-the-art broadcast facility. In 1988, they expanded their television holdings, launching Telemundo 46, a Spanish-language station. Father and son became pioneers in the television industry, the first to operate multi-stations in a single market. In 1992, Brad expanded the holdings for what is now Ramar Communications, adding radio properties Magic 93.7 and FoxTalk 950. In 1985, he launched Lubbock's UPN station, and then he expanded into Albuquerque with the Telemundo affiliate. Lubbock radio stations 104.3 and Stars 97.3 were purchased in 1998 and 2002, respectively. In 2009, the Ramar radio group entered the sports broadcasting format, launching Double-T 104.3, which is the flagship station for Texas Tech athletics. Ramar Communications is currently the parent company for seven television and four radio stations in Texas and New Mexico.
2009 - Fall
Linda Rutherford is vice president of communications and strategic outreach for Southwest Airlines, which is based in Dallas and is one of the nation's largest airline in terms of domestic customer boardings. Her responsibilities include overseeing media relations, special event planning, crisis communications and emergency response, community relations and charitable giving, corporate community affairs, public relations, emerging and multimedia relations, legislative communication and grassroots activities, Southwest's Speaker's Bureau, employee communications, and graphic design and creative services.
2009 - Spring
Bob Condron, a veteran of 13 Olympic Games for the United States Olympic Committee, has been director of Media Services for the USOC since 1997 and a member of the USOC staff for 24 years. In addition to directing media services at Olympic, Paralympic, Pan American and World University Games, Condron leads the USOC Media Services staff in promoting and publicizing athletes and teams in the USOC family on a daily basis.
Dennis Harp, Ph.D
Dennis A. Harp, native Texan, holds a bachelor's degree in commercial art from Texas State University, as well as a master's degree in broadcasting and a doctorate in educational technology with a journalism minor from Texas A&M Commerce. He became a college instructor in 1966 and recently retired after 35 years as a professor of electronic media and communications, and associate dean of faculty, College of Media & Communication at Texas Tech University. Harp previously taught at two other state institutions for an academic career totaling 39 years.
William F. (Bill) deTournillon Sr.
Bill deTournillon Jr.
The deTournillon family members are no strangers to television, and especially to the Lubbock market. He introduced his son, Bill deTournillon Jr., to Lubbock television as he served as vice president and general manager at Lubbock's KCBD-TV station. Among his 10 grandchildren, Dan Jackson is the oldest and is the third generation of broadcasters. He is the current general manager of Lubbock's KCBD-TV and broadcasts "Consider this with Dan Jackson."
Larry Beaulieu first traveled the broadcasting path in fall 1965, his freshman year at Texas Tech University. He came to Tech to study electrical engineering, but on a dare he auditioned for the 10-watt Tech radio station, KTXT-FM. Suddenly, he was the Saturday morning voice of the "Texaco Metropolitan Opera," which meant he did a station ID once an hour. His on-air role expanded as he became more comfortable with the microphone. Within a few months, he was running a board shift and announcing. He realized by the end of the year that broadcasting was far more fun for him than engineering and required less math. He changed his major.
CBS correspondent Scott Pelley has contributed stories to CBS' "60 Minutes" since the 2003-04 season and
President & CEO of Chapa Consulting, Inc.
Marshall Clinton Formby, Jr.
Attorney, Politician, Newspaper Publisher and Radio Executive
General Manager and National Director of Technology for Edelman/GTT
The "Voice of the Texas Tech Red Raiders."
Advertising Services Director, The Wall Street Journal
President & Chief Creative Officer, Young & Rubican New York.
President Newspaper Group, Corporate Vice President, The Hearst Corporation.
Chairman and CEO of Harte-Hanks, Inc.
Senior vice president, news/broadcast division for A.H. Belo Corp.
Twenty years as Media & Communication faculty member, Texas Tech University
United Way Director for Public Relations, Lubbock
First woman to own an advertising agency in Lubbock; earned Sterling Service District 10 Award, the Lubbock Advertising Federation's Silver Medal award; Lubbock Addy Awards and awards from the National Agri-Marketing Association; WICI's Business Woman of the Year (1981) and Communicator of the Year (1983); provides the College of Media & Communication with internships and employment opportunities for students.
L. Ray Ward
Established the “Public Utilities Communicators Association President's Scholarship” for advertising and public relations majors; served thirty years with the Texas Utilities System in public relations and advertising; a member of the mass communications advisory committee from 1977-1983 and 1990-1992.
Served as professional adviser to the student ad club for 10 years; a member of the mass communications advisory committee; provides internship and employment opportunities for Media & Communication students; president of The Price Communications Group, Inc.
Phil J. Record
Chairman of the mass communications advisory committee from 1990-1992; worked for the Fort Worth Star Telegram for more than 40 years and serves as ombudsman and special assistant to the publisher; worked for the Lubbock Avalanche-Journal; has earned 19 journalistic awards.
Chaired the School's Foundation Committee from 1987 to 1992; president of Ramar Communications, Inc.; served on the School's mass communications advisory committee; donated tower space for KTXT; provided internship and employment opportunities for Media & Communication students.
Vice president of Southwest Airlines and Mass Communications Advisory Committee. Served as president of the Dallas Press Club Foundation, Dallas Advertising League, and Dallas Repertory Theatre; named as Who's Who in Advertising, Aviation, American, Southwest and of Women; supports the School with scholarships, internships and service.
Dr. Billy I. Ross
Served as first chairman of the Department of Mass Communications; established the mass communications advisory committee, the Mass Communications Hall of Fame, Mass Communications Week, the L.U. Kaiser Innovative Teaching Award and the Thomas Jefferson Award; received many regional national awards including AAF'S 1989 Distinguished Advertising Educator of the Year Award.
C. R. "Choc" Hutcheson
Graduated in journalism from Texas Tech; first news director at KCBD-TV in Lubbock; supports Media & Communication through scholarships.
William S. Morris, III
Recognized for his work and assistance in establishing the Texas Tech College of Media & Communication; former director of the Associated Press and the American Newspapers Publishers Association; nationally known for his contributions to mass communications education.
Donated the KTXT-TV tower in 1979 and served as chairman of the mass communications advisory committee from 1984 to 1986.
Frank W. Mayborn
Supported the department's graduate program and pioneered the internship program for journalism students; received a special award from the Texas Daily Newspaper Association for 50 years of service to the newspaper industry.
W. D. "Dub" Rogers, Jr.
Helped bring television to Lubbock and to Texas Tech; a television pioneer who helped take television from the big city to medium and small-sized markets
Donald H. Waddington, Sr.
President of Branham Newspaper Sales, New York. Served as an original member and chairman of the mass communications advisory committee from 1977 to 1980; recognized national leader in newspaper sales.
Texas Pioneer in Radio Broadcasting. Organized the Mass Communications Advisory Committee; served as chairman of the Texas Tech Board of Regents; served as an officer for several state and national broadcasting associations.
Served as chairman of the Mass Communications Advisory Committee from 1974 to 1977; retired as editor and senior vice-president of the Fort Worth Star Telegram in 1981.
Rose from the staff of the Toreador to the editorships of the Memphis Commercial Appeal and the Evansville Press; named general manager and vice-president of the E. W. Scripps Company.
Gordon B. McLendon
Gained national recognition as one of the giants of the broadcasting industry through his establishment of the Liberty Broadcasting System; donated his memorabilia to the College of Media & Communication
Served as first editor of the Texas Tech Toreador, now The Daily Toreador; associate editor of The Phoenix Gazette and member of the Texas Tech mass communications advisory committee for eight years.
Publisher of Palestine Herald-Press. Achieved statewide recognition as publisher of the Palestine Herald-Press and president of the Texas Daily Newspaper Association; honored as the Texas Journalism Council's "Friend of Journalism Educators."
Wendell Mayes, Jr.
Texas pioneer in broadcasting. Served as Chairman of the Texas Tech Board of Regents; received national recognition for his service to the broadcasting industry; an original member of the mass communications advisory committee and served as its second chairman.
J. Culver Hill
Director of Advertising and Public Relations, Hempill Wells Company. Longtime supporter of Media & Communication at Texas Tech; Tech's advertising society is named in his honor; many students receive scholarships as a part of his generous donation to the college.
Chairman of the Board, The Premier Company. An original member of the mass communications advisory committee; created the innovative teacher awards for the department; posthumously named to the Direct Marketing Association's Hall of Fame.
News director at KCBD-TV. Considered the "Dean of West Texas Journalism"; one of the first editors of the university newspaper and one of the first graduates of the department.
Wallace E. Garets
Served as the chair of the Department of Journalism for 14 years and helped the department receive its accreditation; served as national president of the American Society of Journalism School Administrators
Founder of Foote, Cone & Belding Advertising Agency. Supported Texas Tech by bringing international students to the campus through the Don Belding Fund.
Lubbock pioneer broadcaster. Aided in the establishment of the Department of Mass Communications. Advertising students are eligible to receive the Joe Bryant scholarship.