Brown Bag Discussions
What is a Brown Bag?
A brown bag lunch or seminar is generally a scholarly exchange session during a lunch break and typically runs an hour. Because attendees bring their lunches packed in brown paper bags, hence the name “brown bag lunch session.” Brown bag sessions are good opportunities for faculty members, outside speakers and graduate students to discuss their ongoing research, bounce ideas off one another, find potential research collaborators and eventually build the research culture in our college.
Mar. 11, 2014 | Rachel Kalban, Research Director for "Out of the Blue Enterprises" -- producers of Daniel Tiger's Neighborhood on PBS
Creating Television that Teaches: Daniel Tiger’s Neighborhood’s Research Based Approach
- Time: Noon - 1:15 p.m.
- Location: COMC 056
- Abstract:Over 45 years after Fred Roger’s pioneered the field of children’s educational television with Mister Roger’s Neighborhood, there have been countless hours of programming dedicated to children. Rachel will discuss how Out of the Blue created Daniel Tiger’s Neighborhood, a new animated program on PBS, to bring Fred Rogers’ landmark social-emotional curriculum to a new generation of children. Through imagination, creativity and music, Daniel and his friends learn the key social skills necessary for school and for life. Rachel will discuss the key role of research in creating a show that impacts children in these important ways.
Feb. 28, 2014 | Erik Bucy, Ph.D. and Marshall and Sharleen Formby Regents Professor of Strategic Communication
Branding television that’s good for you: Strategic advice and media insights for a hidden campus treasure
- Watch this discussion
- Time: Noon - 1 p.m.
- Location: COMC 056
- Abstract:This presentation walks through the process of planning and executing an original brand study for KTTZ-TV, PBS Channel 5 for Lubbock and surrounding areas, within the context of a graduate level seminar on integrated communication campaigns. In preparation for the project, interim station General Manager Robert Giovannetti outlined current challenges confronting the station and students responded with study suggestions and show ideas. An original survey was then fielded to current and former station members and Texas Tech students who had some familiarity with the station (total N = 425). This talk will review the process by which the study was conducted, highlight key findings and insights from the study, and shed light on how Lubbock residents and TTU students feel about the station—noting the marked differences in perception between younger and older viewers.
Feb. 11, 2014 | Gary Braasch, Environmental Photojournalist, Owner of Braasch Environmental Photography
World View of Global Warming: How a photojournalist covers climate change science, effects and response
- Time: 12:30 p.m. - 1:50 p.m.
- Location: COMC 281
- Abstract: Environmental photojournalist and writer Gary Braasch documents nature, the environment, biodiversity, and climate change around the world. Gary traveled to remote areas in the Arctic, China, the Pacific islands, Australia, Antarctica, the Himalaya, as well as many major cities, specifically to document climate science, climate change and response. World View of Global Warming, the first dedicated photo documentation of the effects of rapid climate change, is the result of these journeys. Gary will present the range of his photographs, tales from adventures from under the ocean to some of the world's greatest mountain ranges, and insights into the role of journalists and artists in communicating about climate change.
Images from World View of Global Warming have been published by such distinguished organizations as the United Nations and the World Meteorological Organization, media websites CNN.com and BBC.com, and magazines such as Time, Newsweek, Life, Scientific American, Discover, and Smithsonian. Braasch is author of Earth Under Fire: How Global Warming is Changing the World, which Al Gore calls "essential reading for every citizen." A follow-up children's book co-authored with Lynne Cherry, How We Know What We Know about Our Changing Climate: Scientists and Kids Explore Global Warming, won 16 major children's literature and science writing awards.
Jan. 22, 2014 | Glenn Cummins, Ph.D.
Making sports exciting: Applying, testing, and (possibly) expanding theory in the context of broadcast sports
- Time: Noon - 1 p.m.
- Location: COMC 056
- Abstract: Much of the research examining audience response to sports has focused on elements of competition beyond the control of content producers (e.g., closeness of competition, rivalries, etc.). In comparison, scholars have devoted considerably less attention to studying the impact of production techniques employed in sport broadcasts. This presentation will review one recent study that invoked excitation transfer and exemplification theory in the context of televised sport.
Nov. 11, 2013 | Spiro Kiousis, Ph.D., APR
Political Public Relations: Foundations and New Frontiers
- Time: Mon. Nov. 11, 1:30 - 2:30 p.m.
- Who: Spiro Kiousis, Ph.D., APR
Executive Associate Dean
Professor of Public Relations
Director of Distance Education
College of Journalism and Communications, University of Florida
Oct. 7, 2013 | Dr. George Daniels, Associate Professor of Journalism and Assistant Dean for Administration in the College of Communication and Information and Sciences at The University of Alabama
Researching Sports Media When You're NOT A Sports Fan
- Time: Mon. Oct. 7, Noon - 1 p.m.
- ABSTRACT: When he worked as a line producer in local television news, George Daniels found it challenging to write sports copy for his anchors to read. Learning the difference between the Texas Longhorns and Texas Rangers was a struggle. Now, a decade later, he's become a sports media researcher, by accident. In this talk, you'll get an update on some of his projects involving Southeastern Conference football, ESPN’s documentary unit and Britain's Channel 4. See how one can employ qualitative and quantitative methodologies in a research program that bridges the gap between one's teaching and scholarship.
Sept. 16, 2013 | Drs. Kristi Gilmore, Lea Hellmueller, Justin Keene, Andy King, Sun Lee, and Eric Rasmussen
"Parade" of New Research "Pageants"
- Attend the first Brown Bach Lunch Presentation of the fall on Sept. 16 in COMC 156 from noon to 1 p.m. for a "Parade" of New Research "Pageants". Drs. Kristi Gilmore, Lea Hellmueller, Justin Keene, Andy King, Sun Lee, and Eric Rasmussen will discuss their research interests and agendas. Bring your lunch and join the conversation!
April 30, 2013 | Clay Craig, Sherice Gearhart, Dane Kiambi and Patrick Merle
Successful Academic Job Hunting Experiences
- We will end spring 2013 with a bang. Our 2010 cohort of doctoral students will give the final brown bag talk on their successful academic job hunting experiences. These students do us proud by garnering great job offers in prestigious universities: Clay Craig (Coastal Carolina University - Conway/Myrtle Beach), Sherice Gearhart (University of Nebraska – Omaha), Dane Kiambi (University of Nebraska – Lincoln), and Patrick Merle (Florida State University).
They will share their secret of maintaining research productivity on top of taking classes, teaching classes, writing dissertation, and other responsibilities as a graduate student, tips for preparing job talk and teaching demonstration, and campus interview in general, and strategies for striking a balance between research, teaching, and many other graduate responsibilities.
April 15, 2013 | Rob Peaslee, Ph.D.
From Chi-Squares to Narratives
- ABSTRACT: Deriving from two sets of triangulated qualitative data collected over several years, this talk outlines in detail a theory of “media conduction.” Media conduction is a term designated to describe simultaneously two concurrent, emergent phenomena: the commodification of space and time; and the mobilizing of co-creative labor within media industries. In the first case, the term engages with the creation and maintenance of boundaries of space and time, wherein discourses of “special” and “ordinary” are realized through the practices of audiences and producers. In the second, “media conduction” uses the metaphor of thermal or electrical conduction to characterize the power-generating activities that increasingly fall between the classic binary of “consumption” and “production” (con-duction).
This presentation first revisits my dissertation fieldwork, wherein I engaged the relationship between the film and tourism industries through a case study of the Hobbiton film location site in Aotearoa New Zealand. The initial conclusions derived from this work – that mediation inscribes the location with a ritual importance not applicable to identical landforms just feet away – are re-angled here to inform and contextualize more recent field data interrogation the place and function of media festivals (film festivals, comic-cons, music festivals, and others) within their respective industries.
I argue that in both cases, the spaces under investigation (the toured film location and the media festival) are imbued with greater value through their connection to media(ted) practices, producers, and persons, and that this value is generated in part by the management of access and the variable permeability of boundaries.
I thus define media conduction as the transfer of information due to a difference in level of access (from a region of higher access to a region of lower access) through a transmission medium (i.e. a space-time) that simultaneously reifies the value of that access. The usefulness of this phrase, I hope to show, is twofold. On the one hand, it uses the concept of conduction as it is defined with regard to the transfer of heat or electricity to clarify how the transmission of information and access happens along a circuit and produces power. On the other, the phrase provides what I would argue is simultaneously a productive and robust conceptual undercarriage for understanding the interstitial labor of the audience vis-à-vis the production process.
Feb. 15, 2013 | Dr. Chen-Chao Tao, Associate Professor, National Chiao Tung University, Taiwan
Complex information, attention, and memory: What eye movements can and cannot tell you and how to deal with (model) them
- ABSTRACT: The relationship between attention, eye movements, and memory is an enduring question, especially in the context of mediated message processing. Eye movements, usually employed as the indicator of attention, are postulated to be positively associated with memory, but empirical studies show disparate results. Two main issues emerge from the current literature. First, scholars have different opinions about which measure of eye movements appropriately represents attention. Most researchers support fixation duration, while some prefer fixation number. Second, research findings reveal that measures of eye movements seem not to be correlated with memory score. Some structural features of mediated messages (e.g., salience) have even better explanatory power than measures of eye movements. This talk reviews current literature and proposes a composite measure encompassing fixation duration and fixation number and argues that separating implicit attentional capture from explicit attentional capture is a possible way to clarify the relationship between attention, eye movements, and memory.