Texas Tech University

Geoffrey Graybeal

Assistant Professor
Public Relations

Email: geoffrey.graybeal@ttu.edu

Phone: +1.806.834.6485

Office: 413

Office Hours: TR 1 - 2:30 p.m.

Ph.D. University of Georgia

Photo Description

Classes Taught:

  • Media Economics & Entrepreneurship
  • Professional Communication
  • Mass Comm. Research Methods


Dr. Graybeal uses media management and economic theories to study issues of media sustainability, and the ways in which sustainability is strategized in a changing marketplace. This has encompassed research on youth audiences, new business models, micropayments, media entrepreneurship, social television and binge watching.


Co-founder and co-owner of Lede, LLC., a social media strategy and business model innovation consultancy. Prior experience as a reporter and editor.

Leadership / awards:

Dr. Graybeal is the bibliographer/community outreach officer of the Media Management & Economics division of the Association for Educators in Journalism & Mass Communication (AEJMC).