Texas Tech University

Kent Wilkinson

Professor/Director, Harris Institute for Hispanic and International Communication
Journalism & Electronic Media

Email: kent.wilkinson@ttu.edu

Phone: +1.806.834.0199

Office: 263A

Ph.D. University of Texas, 1995

Photo Description

Classes Taught:

Undergraduate: Ethnicity, Race, Gender in Media; International Electronic Media; Rock and Roll Media; Hispanic Media; Studies in Spanish Media (TTU Seville campus).

 Administration of Communications Media; Ethnic-Oriented Media; Hispanic Media; Seminar in International Communication. Visiting professor at University of Navarra (Pamplona, Spain) and University of Paris II (French Institute of the Press).


My research focuses on international communication, Hispanic-oriented media in the U.S., and Hispanic health communication. I study how language, culture and economics interact in national, regional and global media markets. Recent publications examine the historical development of Spanish-language television in the U.S., promoting healthy diets among Hispanics in rural West Texas, and cross-national studies of 2012 U.S. presidential election coverage as well as uses and gratifications young adults derive from their smartphones.
Find out more about Dr. Wilkinson's research.


I have been teaching since 1988 when I taught English in Cuzco, Peru. My first full-time position was at the Monterrey Tec in Monterrey, Mexico. Before coming to Texas Tech in 2006 I taught at the University of Texas at San Antonio (UTSA) for ten years. I have been Principal Investigator or Co-PI on four funded grants at Texas Tech, and have served as a consultant in the medical translation industry.

Leadership / awards:

Director, Thomas Jay Harris Institute for Hispanic and International Communication; Editor, International Journal of Hispanic Media; Fulbright Fellow, Universidad de los Andes in Santiago, Chile 2016; Texas Tech Teaching Academy 2010; President's Excellence in Teaching Award 2009; College of Mass Communication Outstanding Research Award 2009; College of Mass Communications Billy I. Ross Faculty Achievement Award 2008; founding graduate adviser for M.A. in Communication at UTSA; External Fellow for Dartmouth College Humanities Institute, 2000.

Harris Institute for Hispanic and International Communication

International Journal of Hispanic Media
Kent Wilkinson's Chile Fulbright Blog