Texas Tech University

Nick Bowman

Associate Professor
Journalism & Creative Media Industries

Email: nick.bowman@ttu.edu

Phone: +1.806.834.7910

Research: Video games, virtual reality, augmented reality, social media, entertainment media, presence

Office: 512

 By appointment

Social Media: 

Read Nick Bowman's blog detailing his experience as Fulbright-Wu Jing-Jyi Arts and Culture Fellow at National Chengchi University in Taipei, Taiwan.

Ph.D., Communication, Michigan State University
M.A., Communication, University of Missouri-St. Louis
B.A., Communication, University of Missouri-St. Louis

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Nick Bowman


Dr. Bowman joins the faculty at Texas Tech University having spent the past eight years at West Virginia University, with a brief stint at Young Harris College (Georgia). A graduate of Michigan State University, his research focuses on entertainment and persuasive applications of interactive media, such as video games, augmented and virtual reality, and social media. He has published over 80 peer-reviewed manuscripts, and presented nearly 200 different works at regional, national, and international conferences, and has co-authored two textbooks - one focused on mediated communication and the other on entertainment media.

He was the editor of Communication Research Reports from 2017 to 2019, and is an associate editor with the Journal of Media Psychology. Nick has taught courses in the US, Germany, and Taiwan. In Spring 2020, he has been awarded a J. William Fulbright grant to teach at the National Chengchi University in Taipei, while conducting augmented and virtual reality research in their Media Psychology Lab. Prior to his academic career, Nick was a journalist in St. Louis, where he covered high school and college sports, before helping found regional news coverage in Missouri, Illinois, and Michigan with Courthouse News Service. He also worked briefly in public relations, and was a registered lobbyist in Missouri.

A native of St. Louis, Nick is an avid sports fans - a quick visit to his office will serve as a reminder of (a) how large Cardinals Nation is and (b) how scrappy the Stanley Cup-champion St. Louis Blues are. When not on campus, he can usually be seen around town driving his mostly restored 1975 MGB, his not-at-all-restored 1964 Triumph Spitfire, or growing his comic book and video game collections.


Dr. Bowman's research broadly considers the cognitive, emotional, physical, and social demands of interactive media, so that we can better understand (a) human motivations to engage interactive media and (b) the effects of that usage on myriad dimensions.


  • Experimental methods
  • Self-report
  • Qualitative analysis
  • Content analysis
  • Behavioral observation
  • Meta-analysis
  • Quantitative methods

Research Areas

  • Video games
  • Virtual reality
  • Augmented reality
  • Social media
  • Entertainment media
  • Presence

Selected Publications

Banks, J. Bowman, N. D., Lin, J-H, Pietschmann, D., & Wasserman, J. (2019). The Common Player-Avatar Interaction Scale (cPAX): Expansion and Cross-Language Validation. International Journal of Human-Computer Studies. doi: 10.1016/j.ijhcs.2019.03.003

Lin, J-S., Bowman, N. D., Lin, S-F., Chen. S. (2019). Setting the digital stage: Defining game streaming as an entertainment experience. Entertainment Computing, 31. doi: 10.1016/j.entcom.2019.100309

Bowman, N. D. (2018). Video games: A medium that demands our attention (Ed.). New York: Routledge. ISBN: 978-0-81537-687-9

Hemenover, S., & Bowman, N. D. (2018).Video games, emotion, and emotion regulation: bridging the gap. Annals of the International Communication Association, 42(2), 125-143. doi: 10.1080/23808985.2018.1442239.

Leadership & Awards

  • Fulbright-Wu Jing-Jyi Arts and Culture Fellow, 2019-2020
  • J. William Fulbright Scholarship, Spring 2020
  • Chair, Game Studies Division, National Communication Association
  • Past Chair, Game Studies Division, International Communication Association
  • Editor, Communication Research Reports
  • Associate Editor, Journal of Media Psychology