Andy J. King

Andy King
Assistant Professor

About Me

Came to Texas Tech after spending a year at the University of Illinois as a Visiting Assistant Professor in the Department of Communication. Outside of work at the university, I like to read, travel, and spend time with my wife who’s also a professor here at Tech.

Research Specialty

Broadly, I’m interested in the design, dissemination, and evaluation of public communication campaigns. In addition to macro-level campaign projects related to organ donation and cancer prevention, my research focuses on the role of visual message features and strategies in the contexts of communicating information in the domains of health, risk, and science.

Methodological Approaches

  • Experimental
  • Survey
  • Eye-tracking
  • Content analysis
  • Interviewing (focus groups/in-depth individual)


  • Ph.D. 2012, Purdue University (Brian Lamb School of Communication)
  • M.A. 2008, Purdue University (Department of Communication)
  • B.S., 2006, University of Wisconsin-Whitewater (College of Education)

Graduate Courses Taught

  • MCOM5366, Seminar in Mass Communication Theory (MA & PhD)
  • PR6315, Evaluating Public Communication Campaigns (Special Topics in PR)
  • PR6315, Visual Persuasion (Special Topics in PR)

Professional Experience

My professional experience is mostly academic in nature. I was involved in a variety of state-level campaigns to promote organ donor registration in the states of Kentucky, Michigan, and Illinois. Those projects were collaborations between universities, organ procurement organizations, and state government agencies. Additionally, I was part of a team that carried out an intervention to promote colorectal cancer screening at health care and manufacturing worksites. Early in my academic career, I was a summer research fellow working at the National Institute for Occupational Safety and Health’s Spokane Research Lab focusing on mine safety research.


An article I co-authored won the article of the year award from AEJMC’s ComSHER division in 2012. While in graduate school I was awarded a Ross Fellowship at Purdue University and also a predoctoral fellowship from the National Cancer Institute through a training program offered by the Oncological Sciences Center at Purdue University.

Recent Journal Articles (last 3 years)

  • King, A. J. (in press). A content analysis of visual cancer information: Prevalence and use of photographs and illustrations in printed health materials. Health Communication.

  • King, A. J., Jensen, J. D., Davis, L. A., & Carcioppolo, N. (in press). Perceived visual informativeness (PVI): Construct and scale development to assess visual information in printed materials. Journal of Health Communication.

  • Jensen, J. D., King, A. J., Carcioppolo, N., Krakow, M. M., Samadder, N. J. & Morgan, S. E. (2014). Comparing tailored and narrative worksite interventions at increasing colonoscopy adherence in adults 50-75: A randomized controlled trial. Social Science & Medicine, 104, 31-40.

  • Jensen, J. D., Carcioppolo, N., King, A. J., Scherr, C. L., Jones, C. L., & Niederdeppe, J. (2014). The cancer information overload (CIO) scale: Establishing predictive and discriminant validity. Patient Education & Counseling, 94, 90-96.

  • King, A. J., Gehl, R. W., Grossman, D. & Jensen, J. D. (2013). Skin self-examinations and visual identification of atypical nevi: Comparing individual and crowdsourcing approaches. Cancer Epidemiology, 37, 979-984.

  • Jensen, J. D., King, A. J., & Carcioppolo, N. (2013). Driving toward a goal and the goal-gradient hypothesis: The impact of goal proximity on compliance rate, donation size, and fatigue. Journal of Applied Social Psychology, 43, 1881-1895.

  • Quick, B. L., Harrison, T. R., King, A. J., & Bosch, D. (2013). It’s up to you: A multi-message, phased driver facility campaign to increase organ donor registration rates in Illinois. Clinical Transplantation, 27, E546-E553.

  • Bodie, G. D., Collins, W. B., Jensen, J. D., Davis, L. A., Guntzviller, L. M., & King, A. J. (2013). The conceptualization and measurement of cognitive health sophistication. Journal of Health Communication, 18, 426-441.

  • King, A. J., Williams, E. A., Harrison, T. R., Morgan, S. E., & Havermahl, T. (2012). The "Tell Us Now" campaign for organ donation: Using message immediacy to increase donor registration rates. Journal of Applied Communication Research, 40, 229-246.

  • Jensen, J. D., King, A. J., Carcioppolo, N., & Davis, L. A. (2012). Why are tailored messages more effective? A multiple mediation analysis of a breast cancer intervention. Journal of Communication, 62, 851-868.