Marshall and Sharleen Formby
- MCOM 5364 Research Methods
- MCOM 5366 Seminar in Mass Communication Theory
- MCOM 6315 Integrated Communications Campaigns
- My research interests include analysis of nonverbal communication in political news, cognitive and emotional processing of televised leader displays, user experiences with new communication technologies, and normative theories of media and democracy. Some interesting concepts I work with include media participation, visual framing, news sophistication, emotional appropriateness, and the interactivity paradox.
- Methods: Experimental, survey, dial testing, eye-tracking, content analysis, focus group, depth interviews.
- Ph.D., Mass Communication, University of Maryland, College Park, 1998
- M.A., Print Journalism, University of Southern California, 1989
- B. A., English Literature, UCLA, 1986
- Prior to arriving at Tech I worked in market research for SmithGeiger, LLC, a Los Angeles-based media consulting firm. In addition to media clients, I also consulted on major health communication research studies for the Centers for Disease Control and Family Health International. Before market research, I was an associate professor in the Department of Telecommunications at Indiana University, Bloomington. I started my career as a reporter in Los Angeles and worked on Jerry Brown’s 1992 presidential campaign.
- Bucy, E. P., & Holbert, R. L. (Eds.) (2011). Sourcebook for Political Communication Research: Methods, Measures, and Analytical Techniques. New York: Routledge.
- Grabe, M. E., & Bucy, E. P. (2009). Image Bite Politics: News and the Visual Framing of
Elections. New York: Oxford University Press.
- Bucy, E. P., & Kim, S. C. (2011). Host Selling in Cyberspace: Product Personalities and Character Advertising on Popular Children’s Websites. New Media and Society, 13(8), 1245-1264.
- Bucy, E. P., & Bradley, S. D. (2011). What the Body Can Tell Us About Politics: The Use of Psychophysiological Measures in Political Communication Research. In E. P. Bucy & R. L. Holbert (Eds.), Sourcebook for Political Communication Research: Methods, Measures, and Analytical Techniques (pp. 525-540). New York: Routledge.
- Grabe, M. E., & Bucy, E. P. (2011). Image Bite Analysis of Political Visuals: Understanding the Visual Framing Process in Election News. In E. P. Bucy & R. L. Holbert (Eds.), Sourcebook for Political Communication Research: Methods, Measures, and Analytical Techniques (pp. 209-237). New York: Routledge.
- Bucy, E. P. (2010). Nonverbal Communication, Emotion, and Political Evaluation. In E. Konijn, K. Koveling, & C. von Scheve (Eds.), Handbook of Emotions and Mass Media (pp. 195-220). New York: Routledge.
- Bucy, E. P., & Grabe, M. E. (2008). “Happy Warriors” Revisited: Hedonic and Agonic Display Repertoires of Presidential Candidates on the Evening News. Politics and the Life Sciences, 27(1), 24-44.