William T. "Kelly" Kaufhold
Department of Journalism
- I worked in journalism for 25 years, in Ohio, Florida and Texas, then began teaching in 2001. I love politics, economics and the media - especially where they intersect. And I'm blessed to have a wonderful family with my journalist wife of 20 years, Nuri Vallbona, and two great teenaged kids.
- My research generally falls into three categories: The role of news consumption in informed democracy; the role of age in news consumption, and; media economics. These areas often intersect (for example, young adults are replacing news consumption with social media use, reducing ad revenue for news outlets). I also have a keen interest in social media and its role in disseminating news and information.
Main Methodological Approaches
- Content Analysis
- Focus Group
- Secondary Data Analysis
- Ph.D., University of Texas at Austin, School of Journalism, College of Communication
- M.A., University of Miami, College of Communication (Communication Studies)
- B.A., University of Dayton, Department of Communication, College of Arts and Sciences (Journalism, Broadcasting)
Recent Graduate Courses Taught
- MoJo: Storytelling by Smartphone
- Public Affairs Reporting and Advanced Writing
- Assistant Professor of Journalism and Electronic Media, Texas Tech, 2011 - present
- Teaching Assistant, University of Texas at Austin, 2007 - 2011
- Manager of Media Relations, University of Miami Miller School of Medicine, 2002 - 2007
- Adjunct Instructor, Barry University, 2001-2002
- Worked in radio, television, magazine and online journalism, as a reporter, videographer, photographer, editor and manager in print and broadcasting from 1983 - 2007, in Ohio, Texas and Florida
Publications in Last 5 Years
- Kaufhold, Kelly (2013). Age, Social Media and Politics. Encyclopedia of Social Media, Thousand Oaks, CA: Sage.
- Kaufhold, Kelly (2012). Hostile Media: Did the New York Times Declare War on Iraq as a Campaign Issue in the 2008 Election? In Maxwell McCombs and Manual Martin Algarra (Eds.), Communication and Social Life: Studies in Honor of Professor Esteban Lopez-Escobar. Pamplona: University of Navarra Press.
- Kaufhold, K. (2012). Dark Days Ahead: The Pessimistic View. In Kelly Kaufhold, Amber Willard-Hinsley & Seth Lewis (Eds.), The Future of News – An Agenda of Perspectives, 2nd edition. San Diego: Cognella.
- Zheng, N., Chyi, I., & Kaufhold, K. (2012). Capturing "Human Bandwidth": A Multi-Dimensional Model for Measuring Attention on Web Sites. International Journal on Media Management, in press.
- Kaufhold, K., Valenzuela, S. & Gil de Zuniga, H. (2010). Citizen Journalism and Democracy: How User-Generated News Use Relates to Political Knowledge and Participation. Journalism and Mass Communication Quarterly (87 3/4 Autumn/Winter), 515-529.
- Bachmann, I., Lewis, S., Lee, J. K., Kaufhold, K., & Gil de Zuniga, H. (2010). News Platform Preference: Advancing the Effects of Age and Media Consumption on Political participation. International Journal of Internet Science, 5(1), 34-47.
- Kaufhold, K. (2010). Young Adults Matter: A survey of television and newspaper journalists on content, news presentation, and the young adult audience. Newspaper Research Journal. 31(2 Spring), 63-68.
- Kaufhold, Kelly (2010). Dark Days Ahead. In Maxwell McCombs, Amber Willard Hinsley, Kelly Kaufhold & Seth C. Lewis (Eds.) News in the Future, an Agenda of Perspectives. San Diego: Cognella.
- Lewis, Seth C., Kaufhold, Kelly, & Lasorsa, Dominic L. (2010). Thinking about Citizen Journalism: Perspectives on Participatory News Production at Community Newspapers. Journalism Practice. 4(2), 163-179.
- Kaufhold, K. (2009). Peer Consonance: Age matters in story selection and presentation among television news producers. Electronic News. 4(1), 7-22.