Clay Craig

Clay Craig


  • MBA, Texas Tech University, 2010
  • B.S. Psychology, University of Texas, 2008

Classes Taught

  • ADV3351: Media Planning
  • ADV3310: Principles of Advertising
  • MGT4375: International Management

Research Interests

  • Consumer behavior
  • Product placement
  • Methodology
  • Cross-cultural research


  • Teaching Effectiveness and Career enHancement (TEACH) Fellow, Texas Tech University, 2011-2012
  • Tenth Annual Graduate Student Research Poster Competition, Second Place Award (Multi-Disciplinary Category), Texas Tech University, 2011
  • Graduate assistantship, Texas Tech University, 2010-2013
  • Helen DeVitt Jones Scholarship, Texas Tech University, Fall 2010
  • Rawls Graduate Scholarship, Texas Tech University, 2009-2010


  • Merle, P., & Craig, C. (2012). Experiment shows higher information recall for soft rather than hard business news. Newspaper Research Journal, 33(3), 101-109.
  • Gearhart, S., Craig, C., & Steed, C. (In Press). Network news coverage of obesity in two time periods: An analysis of issues, sources, and frames. Health Communication.
  • Craig, C. & Bichard, S. (In Press). Framing airline mergers in newspapers: A crash course. Southwestern Mass Communication Journal.