Zijian "Harrison" Gong

Harrison Gong
Zijian "Harrison" Gong


  • M.A. Communication, Abilene Christian University
  • B.S. Biological Science, Shanghai Ocean University


  • My research interests including analytical and empirical approaches to increase the persuasiveness of advertisement messages in a multicultural environment and diffusion efficiency though new media in different cultures.


  • Graduate Assistant for ACU Online Organizational & Human Resource Development (OHRD) program
  • Assistant for Abilene Christian University Multi-cultural Enrollment Office


  • Graduate Assistant Service of the Year, 2011, Abilene Christian University Communication department
  • Graduate researcher of the Year Award, 2011, Abilene Christian University Communication department


  • Zijian, G., & Wallace, J.D. (2012). A Comparative Analysis of iPad and Other M-learning Technologies: Exploring Students’ View of Adoption, Potentials, and Challenges. Journal of Literacy and Technology, 13(1).