Matt VanDyke

Matt VanDyke
Graduate Part-Time


  • Rowe, VA


  • M.A. in Communication, Virginia Tech, 2012
  • B.A. in Communication, Virginia Tech
  • A.A.S. General Studies, Sourthwest Virginia Community College

Classes Taught

  • MCOM 4301: Media Insights
  • PR 4301: Issues Management
  • MCOM 3310: Professional Communication Lab


  • An interesting challenge for strategic communication researchers and practitioners is to motivate audiences to better understand environmental and scientific issues and to create messages about science that convey information efficiently, effectively and ethically. Broadly, my research seeks to inform theory and practice of how various audiences interact with strategic environmental and scientific messages and how this interaction affects subsequent perceptual, attitudinal and behavioral outcomes. Specifically, I use media psychology and persuasion theories to examine the interaction of media messages (e.g., message content, structural features and source factors) and individual predispositions to understand:
    1. The influence of environmental and science message design on strategic communication outcomes.
    2. How media messages interact with cognitive and emotional variables to influence selection and processing of environmental and science information.
    Some of my research focuses on methodology and seeks valid indicators of cognitive and emotional variables that permit a more comprehensive understanding of mediated phenomena. My research questions typically are investigated using quantitative methodologies, including experimental research, physiological measures, content analysis and survey methodologies.

Leadership / Awards

  • Graduate Student Liaison, Communicating Science, Health, Environment, and Risk Division of AEJMC (2013-present)
  • Hutcheson Graduate Fellowship (2013-2014)
  • AT&T Chancellor’s Fellowship (2012-Present)
  • Helen DeVitt Jones Graduate Fellowship (2012-2013)