- M.A. in Communication, Virginia Tech, 2012
- B.A. in Communication, Virginia Tech
- A.A.S. General Studies, Sourthwest Virginia Community College
- MCOM 4301: Media Insights
- PR 4301: Issues Management
- MCOM 3310: Professional Communication Lab
- An interesting challenge for strategic communication researchers and practitioners is to understand audiences and create dynamic messages that are engaging and convey information efficiently and effectively. My research focuses on how content (e.g., narratives) and audiovisual features can be used to influence information processing and associated outcomes in strategic communication and educational contexts. As such, I use media psychology and persuasion theories to conduct research in two areas:
My research also aims to utilize and compare methods of measurement that permit triangulation, a more comprehensive understanding of mediated phenomena, and more ecologically valid methods for measuring constructs of interest.
- How message content and structural features influence individuals' processing of environmental and scientific information and subsequent outcomes (e.g., knowledge, attitudes, beliefs).
- How new communication technologies influence individuals' cognitive and emotional mediated experiences and subsequent outcomes.
Leadership / Awards
- AT&T Chancellor's Fellow
- Helen DeVitt Jones Graduate Fellow