HIHIC Advisory Board: Isabella Sánchez
As Zubi Advertising’s Vice President of Media Integration, Isabella oversees all integrated media for American Airlines, California Ford Dealers, Ford Motor Company, JP Morgan Chase, Olive Garden, SC Johnson, Sunny D and Walgreens.
She has over 20 years of Hispanic media experience with many of the largest advertisers in the US Hispanic market.
Prior to Zubi, she was VP, Managing Director of Tapestry, a division of Starcom MediaVest Group where she managed multicultural media for Bristol-Myers Squibb, ESPN Deportes, H&R Block, Kellogg’s, Macy’s and Mazola. Previously, she served as Vice President, Director of Media Services for The Bravo Group, a member of the WPP family, where she managed Hispanic media for AT&T, Bank of America, Chevron, Kraft Foods, Lincoln-Mercury and Novartis.
Isabella Sánchez currently serves as chairperson of the Association of Hispanic Advertising Agencies (AHAA) Media Committee. In 2003, she was honored as the AHAA and Hispanicad.com “Media Planning Executive of the Year.”
Isabella earned dual degrees in Journalism and Spanish Language & Literature from the University of Maryland. She also studied at Universidad La Complutense in Madrid, Spain.