The Outpost Social Media Lab

The Outpost Social Media Lab @ TTU is the College of Media & Communication’s center for the study of new media. Lab students, faculty and staff produce professional insights and analysis, host training seminars and workshops, support project implementation for classes and clients, engage in community outreach, and conduct applied and basic research in social, online and digital media.

The Outpost features a world-class social media command center powered by Hootsuite Enterprise ™. In the facility, undergraduate and graduate students can conduct live monitoring of news and events to provide real-time analysis of public sentiment and reaction across the social web, as well as engage with audiences and curate content.

The Outpost provides College of Media & Communication students with real-world experience in the growing field of social media listening, engagement and analysis. The lab also provides data collection services for scholarly research on new media.

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