- Jonathan Caudle, Co-Executive Producer
- Katie Rose Cornblath, Director and Editor
- Scarlett Humphries, Co-Executive Producer
What’s Trending? is a student-produced online show and blog distributed through MCTV and the Outpost. Each post features College of Media & Communication students discussing the week’s biggest social media developments, technological advances, success stories, gaffs, and other topics that are trending on and about the social web.
Jan. 24, 2013
Sports coverage has evolved over time, and social media continues to be a game-changer for both the athlete and the reporter. On one end of the spectrum, social media has demanded that athletes be held accountable for what they say or tweet. This is because their lives have become public; therefore, what they do and say is available to their fans and followers. On another note, social media has become an outlet for instantaneous news delivery, and sometimes what we see on social media isn’t always true. When scandals are in the public sphere, people can now use social media as a way to voice their opinions on the issue at hand. If the scandal is big enough, public opinion can be influenced very fast just by looking at what everyone else may be saying about the issue on social media. Because social media accounts are available to everyone, it is sometimes difficult to decipher which posts are accurate and which posts are fabricated. Either way, social media allows for the potential for both good and bad, it just depends on how we choose to use it. Continue Reading
Jan. 17, 2013
I recently read an article on PR Daily entitled 7 Underrated Skills for any PR Newbie. The author, Jessica Malnik, described a few skills that might be overlooked by new or recent college graduates seeking a career in public relations. Malnik suggested that the following skills could help set job candidates obtain their dream job in PR: basic HTML knowledge, video editing, Microsoft Excel, proper grammar, basic math, social media familiarity, and search engine optimization. Continue Reading
What's Trending? Weekly Update
Oct. 29, 2013
@DavidPeveto talks about the top social media news of the past week.
Oct. 17, 2013
Today, the use of social media in corporate recruiting efforts has hit an all-time high. Companies are recruiting potential employees online through three main outlets: LinkedIn, Twitter and Facebook. Because the employers are frequently relying on social media to find future employees, students should be using their personal social media sites and online profiles to their advantage when seeking an internship or job. The job market post-college becomes more competitive each year, and it makes finding a job increasingly difficult for new graduates. With the help of social media, students can help themselves stand out from the crowd as they seek that first interview for their dream job. By maintaining a clean and professional online presence, these individuals can put themselves ahead of other candidates when the application process begins. Continue Reading
What's Trending? Klout
Oct. 4, 2013
On this episode of What’s Trending @DavidPeveto talks about the history and current implementations of social news sites. We go into depth about the most active social news service, Reddit, and how it can sway even the largest media outlets.
What's Trending? Social News Sites
Sept. 20, 2013
On this episode of What's Trending David Peveto talks about the history and current implementations of social news sites. We go into depth about the most active social news service, Reddit, and how it can sway even the largest media outlets.
Sept. 19, 2013
There is a new breed of mothers called “millennial moms” who are digitally connected and highly influential. They are not your average group of mothers juggling a busy schedule. These mothers are between the ages of 18 and 34 years old, are extremely active online, and have a lot of influence among those whom they connect with online.
According to a study titled “Digital Women Influencers” by Weber Shandwick in partnership with KRC Research, approximately nine million mothers are considered a “millennial mom.” When it comes to being digitally connected as a millennial mom it goes beyond having a social media account to keep in touch with old friends. Social media platforms such as Twitter, Facebook, Instagram and Wordpress are integrated into the way a millennial mom lives her daily life. Compared to the average mom who connects to the internet at least once a week, a millennial mom can spend up to four more hours of their time on multiple social media accounts. During this extended amount of time online, millennial moms seek and share information with others about many different ideas, products or services. Continue Reading
What's Trending? Second Screen
Sept. 10, 2013
Host David Peveto describes how television is becoming interactive with its viewers using various apps.
Sept. 5, 2013
In its most basic form, brand loyalty can be simply defined as when consumers use a particular product regularly, despite competitors’ attempts to earn their business. Social media use can be simply defined as when an individual has a social media profile – whether it is Facebook, Twitter, Instagram, Vine, etc. – and the extent to which the individual uses it. The question that still remains, however, is: can brand loyalty be built and strengthened through social media?
Given the current environment where companies have a multitude of available communication channels through which to talk to their customers, the apparent answer is... Continue Reading
Aug. 15, 2013
Stories about sports make up a large part of today's news coverage. In particular, information and news about star players are what drive headlines, and celebrity athletes can play a significant role in strategic communication efforts. In the past, audiences relied on traditional media outlets to acquire this news. Now, social media essentially opens a window into these athletes' lives – exposing both the bad and the good stories that might have previously been overlooked.
We spoke with David Just, a sports reporter for the Dallas Morning News and former sports reporter for the Lubbock Avalanche-Journal, to understand how social media has had an impact on both athletes and journalists. Continue Reading
Strategic Uses of Vine
July 25, 2013
In this episode of What’s Trending?, Jonathan Caudle details the Public Relations opportunities offered through the mobile app, Vine.
July 10, 2013
During the second week of June, the Electronic Entertainment Expo - more commonly known as E3 – took place in Los Angeles and provided the video game industry an opportunity to display their products for the upcoming year.
Microsoft had by what most industry leaders would have considered an excellent press conference on the morning of Monday June 10 showing off the games and features of their brand new console, the Xbox One. Despite this strong reveal, Microsoft suffered a brutal misstep which has created a controversy taking place on social media sites like Facebook and Twitter. Continue Reading
What's Trending? Episode 2
July 9, 2013
Host David Peveto discusses Xbox One's unfortunate story change during the 2013 Electronic Entertainment Expo.
June 28, 2013
In today’s digital climate, organizations and brands are trying to find ways to reach many people as quickly as they can; thus, social media is seen as the perfect medium for spreading brand awareness. To fully take advantage of social media’s influence, there is often the desire to make something go “viral.”
While some YouTube videos may have gone viral because of their absurd nature (we’re looking at you, Harlem Shake), there still is an art to making something go viral. In a recent Inc. interview, Likeable Local CEO Dave Kerpen spoke with Contagious author Jonah Berger and identified the six ways in which content can go viral. Continue Reading
What's Trending? Episode 1.2
June 26, 2013
Hosts Jon Caudle and Scarlett Humphries demonstrate how to shoot a video using the Vine app.
What's Trending? Episode 1.1
June 18, 2013
In the premiere of What's Trending, hosts Jon Caudle and Scarlett Humphries discuss Vine, an app for shooting short videos.