Texas Tech University

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Requirements for Advertising

Students majoring in Advertising are required to complete 64 semester hours within the college, including the following:

  • MCOM 1300
  • MCOM 1301
  • MCOM 2320
  • MCOM 2350
  • ADV 3310
  • ADV 3312
  • ADV 3318
  • ADV 3320
  • ADV 3351
  • ADV 3361
  • ADV 4312

Pre-requisite Course Guide

MCOM
2320
ADV
3310
MATH
2300
ADV
3312
ADV
3351
ADV
3318
ADV
3361
 
 
ADV
4312

Course Descriptions

Advertising course descriptions can be found here.

Mass Communications course descriptions can be found here.

Advertising Electives

Group A

9 Hours

  • ADV 3330 - Advertising Theory
  • ADV 3340 - Internet & New Media Advertising
  • ADV 3350 - Sports Advertising
  • ADV 3390 - Internship in Advertising
  • ADV 4304 - Advanced Creative Strategy
  • ADV 4330 - Advertising Sales
  • Various ADV 4301: (The Ad Pitch, Retail Advertising, Film Trailers, Political, Health, etc.)

Creative Electives

Group B

12 Hours

(Creative aspects of Advertising such as writing, design, web & production)

  • EMC 3308 - Visual Communications
  • EMC 3310 - Intro to EMC
  • EMC 3315 - Principles of Digital Media Production
  • EMC 3333 - Multimedia Development
  • EMC 3335 - Video Production and Editing
  • JOUR 3317 - Publication Design & Graphics
  • MCOM 2301 - Visual Storytelling
  • PHOT 2310 - Principles in Photography
  • PHOT 3310 - Photography I
  • PHOT 3330 - Digital Photography
  • PR 3341 - PR Graphics & Production

Group C

10 Hours

(Creative aspects of Advertising such as writing, design, web & production)

  • ART 1302 - Design I
  • ART 1303 - Drawing I
  • ART 1309 - Art Appreciation
  • ART 2309 - Technology in the Arts
  • ART 3325 - Photographic Arts
  • ENG 2311 - Technical Writing
  • ENG 2305 - Intro to Poetry
  • ENG 2307 - Intro to Fiction
  • ENG 2308 - Intro to Non-fiction
  • ENG 2351 - Intro to Creative Writing
  • ENG 2388 - Intro to Film Studies
  • THA 2301 - Intro to Acting
  • THA 2303 - Theatre Appreciation

Account Service Electives

Group B

12 Hours

(Business aspects of Advertising such as account management, planning, sales & media)

  • COMS 1301 - Interpersonal Communication
  • COMS 3313 - Persuasion
  • COMS 3334 - Gender & Communication
  • COMS 3335 - Nonverbal Communication
  • COMS 3353 - Small Group Communication
  • EMC 3380 - Advertising for Electronic Media
  • MCOM 2330 - Media Literacy
  • MCOM 3320 - Mass Communication Law
  • PR 3310 - Principals of PR
  • PR 3311 - PR Strategies
  • PR 3351 - PR for Nonprofits
  • PR 3352 - PR Event Management

Group C

10 Hours

(Business aspects of Advertising such as account management, planning, sales & media)

  • BA 3301 - Fundamentals of Marketing
  • BA 3304 - Operations Management
  • BA 3305 - Organization Management
  • ECO 2305 - Principals in Economics
  • PFP 3301 - Personal Financial Planning
  • PSY 1300 - General Psychology
  • PSY 3304 - Intro to Social Psychology
  • PSY 3306 - Personality
  • SOC 1301 - Intro to Sociology
  • THA 2301 - Intro to Acting
  • THA 2303 - Theatre Appreciation

Four Year Sample

First Year

Fall

Total 17

  • MCOM 1300 - Foundations of Media3
  • POLS 1301 - American Government, Organization3
  • ENGL 1301 - Essentials of College Rhetoric3
  • MATH 1300 - Contemporary Mathematics
  • OR
  • MATH 1320 - College Algebra3
  • Life and Physical Sciences4
  • MCOM 1100 - Success in Media and Communication1
Spring

Total 16

  • MCOM 2310 - Business and Professional3
  • POLS 2302 - American Public Policy3
  • ENGL 1302 - Advanced College Rhetoric3
  • MATH 2300 - Statistical Methods
  • OR
  • MATH 2345 - Intro to Statistics with Application3
  • Life and Physical Sciences4

Second Year

Fall

Total 15

  • ADV 3310 - Principals of Advertising3
  • MCOM 1301 - Intro to Digital & Social Media3
  • MCOM 2320 - Writing for Media and Communication3
  • HIST 2300 - History of the United States to 18773
  • Social and Behavioral Sciences4
Spring

Total 15

  • HIST 2301 - History of the United States Since 18773
  • ADV 3312 - Advertising Writing3
  • MCOM 2301 - Visual Storytelling (fulfills Creative Arts requirement)3
  • MCOM 2330 - Media Literacy (fulfills Language, Philosophy, and Culture requirement)3
  • MCOM 2350 - Communicating in a Global Society4

Third Year

Fall

Total 15

  • ADV 3318 - Advertising Research and Consumer Insights3
  • ADV 3320 - Advertising and Society3
  • MCOM Global Communication or Foreign Language3
  • Group A Elective3
  • Group B Elective3
Spring

Total 15

  • ADV 3351 - Advertising Media Planning3
  • MCOM Global Communication or Foreign Language3
  • Group A Elective3
  • Group B Elective3
  • Group B Elective3

Fourth Year

Fall

Total 15

  • ADV 3361 - Advertising Design and Layout3
  • Group A Elective3
  • Group B Elective3
  • Group C Elective3
  • MCOM Elective3
Spring

Total 12

  • ADV 4312 - Advertising Campaigns3
  • MCOM Elective3
  • Group C Elective3
  • Group C Elective3