2013 Course Fliers
Summer
Click each major to expand selection.
Electronic Media & Communications
EMC 3300 - Electronic Media Technologies and Society.(CRN 30996)
Time: M-F, 10-11:50 a.m.: Summer I.
Description: This course is a ‘lecture’ class where students learn about how electronic media fit into society (we spend time talking about new and emerging media such as digital television, portable media (such as mobile phones and iPods) and current issues. We are a core
curriculum course and our learning objectives satisfy the Technology and Applied
Science. It’s a really informative class.
EMC 3308 - Visual Communications. (CRN 21732)
Time: M-F, 12-1:50 p.m.: Summer I.
Description: Course is a ‘lecture’ class where students learn about
photographic techniques, visual design and the use of images across
different types of media. Great class.
EMC 3310 - Principles of Electronic Media (CRN 64682)
Time: M-F, 2-3:50 p.m.: Summer II.
Description:This is a ‘lecture’ class where students learn
about the history and industries of electronic media (radio, television, cable, film,Internet and new technologies). It’s a really fun and informative class.
EMC 4301 - Documentary Photography (CRN 64050)
Time: M-F, 10-11:50 a.m.: Summer II.
Description: Class that will improve how you tell a visual story.
Taught by a professional photojournalist with 30
years of experience in large markets including Miami,
this course will be a once-in-a-lifetime experience.
Take advantage!
Journalism
JOUR 2300 - Principles of Journalism (CRN 67355)
Time: M-F, 2 to 3:50 p.m.: Summer II
Description: Outstanding introduction to journalism course. If you are a journalism major or just someone who wants to learn how to be a better citizen journalist, take this course!
JOUR 3350 - History of American Journalism. (CRN 33969)
Time: M-F, 10-11:50 a.m.: Summer I
Description: Excellent opportunity to take this outstanding historical overview of American
journalism. Learn 'why' journalism isn’t dead.
Public Relations
PR 4301.001 - Sport Public Relations (CRN 32933)
Time: M-F 10:00 - 11:50 a.m.: Summer I
Description: Learn about the exciting, challenging and fast-paced world of sports public relations from a seasoned professional.
Mr. Cook is the managing director of communications & marketing at Texas Tech University. Previously, he worked
for 11 years in the Texas Tech athletics department including nine years as an assistant athletic director. During that
time he oversaw the media relations efforts for 17 sport programs, working closely with football and golf.
PR 4301.001 - Issues Management (CRN 64060)
Time: M-F 10:00 - 11:50 a.m.: Summer II
Description: Students in this course will learn the role issues management plays as a strategic management function and how it may be used to influence favorable outcomes for clients and organizations.
Fall
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Advertising
ADV 4301.001 - Retail Advertising (CRN 22007)
Time: MWF 2:00-2:50 p.m.
Description: The Retail Advertising course will explore the specific form
of advertising dealing with largely local, store-level sales. Students will be expected to think critically and creatively,
as well as work collaboratively in a professional setting.
ADV 4301.002 - Strategic Health Communication (CRN 22008)
Time: TR, 3:30-4:50 p.m.
Description: The strategic health communication course will examine
current trends in the ever-evolving world of healthcare
communication. Advertising campaigns and public
relations activities will be assessed to provide students
with a clear understanding of the activities involved in
health care marketing.
Electronic Media & Communications
EMC 3308 - Visual Communications (CRN 11586; 19534)
Time: TR, 3:30 -4:50 p.m.
MWF, 9 -9:50 p.m.
Description: Course is a ‘lecture’ class where students learn about
photographic techniques, visual design and the use of images across
different types of media. Great class.
EMC 4301.001 - Contemporary World Cinema: Global Lens (CRN 22012)
Time: R, 6 -8:50 p.m.
Description: Excellent elective that will focus on international film. This will be an excellent class for students
interested in films from across the world.
EMC 4301.002 - Producing for Sports (CRN 22013)
Time: T, 6 -8:50 p.m.
Description: Looking to build your resume and learn about
producing sports – from live events to play-by-play,
take a look at this unique learning opportunity.
EMC 4301.003 - Freelance Media (CRN 30923)
Time: M, 6 -8:50 p.m.
Description: Do you want to learn how to be a freelancer? Looking to
start your own photography, video or web design business?
What are some important factors when dealing with clients?
Take this course and find out answers to these questions and
more!
EMC 4315.001 - Advanced Web Production (CRN 12169)
Time: TR, 8 -9:20 a.m.
Description: Expand your Web-building tools by learning how to build
Web sites that interact with users. Create online communities.
Efficiently manage hundreds of Web pages in large sites. Master
Web design with HTML, CSS, and basic graphics tools. Craft an
entire Web presence that extends a client’s business mission.
Use modern tools to mange server administration. Install,
manage, and extend self-hosted WordPress sites. Find, acquire,
and deploy scripts and plug-ins to create new Web applets
EMC 4390.002 - Sports Broadcasting (CRN 26388)
Time: -
Description: Earn academic credit and learn about sports production with Raider Vision and Texas Tech Athletics. Ask your advisor today!
Journalism
JOUR 3350 - History of American Journalism. (CRN 12490)
Time: MWF, 8-8:50 a.m.
Description: Excellent opportunity to take this outstanding historical overview of American
journalism. Learn 'why' journalism isn’t dead.
JOUR 4301.001 - Sports and Scandal in Age of Social Media (CRN 22015)
Time: TR, 4-5:20 p.m.
Description: Elective course for students interested in sports journalism – especially those interested
in being prepared to cover huge stories!
JOUR 4301.002 - Special Topics: Feature Writing (CRN 31508)
Time: MW, 4-5:50 p.m.
Description: Move beyond the typical profile and learn to write human interest
features in a variety of styles: from fly-on-the-wall to
stream-of-consciousness to profiling a place. This
class aims to expand the skill set you developed
in News Writing, working exclusively with human
interest topics in a more literary style.
JOUR 4330 - Public Opinion and Propaganda (CRN 26188)
Time: MWF, 2-2:50 p.m.
Description: How does the public influence the government?
Does the media set the public agenda?
Mass Communications
MCOM 4301.001 - Media Insights (CRN 31523)
Time: MWF 10:00 - 10:50 a.m.
Description: This course
focuses on the application of media research techniques to answering relevant
media industry questions and creating compelling narratives to present data. This course will explore the basics of market and audience research.
It will also focus on creating compelling narratives from
data.
Public Relations
PR 3315.001 - Online and Digital Public Relations (CRN 31510)
Time: MWF 2:00 - 2:50 p.m.
Description: This course examines the strategic use of online, mobile and social media tools in public relations practice.
We’ll discuss topics such as how to plan and implement social media strategy, how to track and monitor issues,
how to engage with stakeholders, how to cultivate and manage relationships using social media tools and how
to plan for and respond to crises in a social media environment. Students will have the opportunity to conduct
projects using the college’s new social media command center.
PR 3380.001 - Applied Public Relations Research Methods (CRN 31509)
Time: MWF 11:00 - 11:50 a.m.
Description: Modern public relations practice is data-driven
and results-oriented. This course will offer an
in-depth examination of the applied research
function in public relations practice. We’ll discuss
how to design and implement projects; analyze
and interpret data; and how to pitch, package,
and present research to clients. Much of our
focus will be on how to apply research to address
real-world public relations problems, guide strategy
development, and evaluate public relations program
and campaign effectiveness.
PR 4301.002 - Crisis Communication (CRN 27638)
Time: TR 3:30 - 4:50 p.m.
Description: Students will learn how to prepare for
and respond to corporate, nonprofit and
government sector crises from a public
relations perspective. Through case
studies and in-class activities the course
emphasizes the practical application of
crisis communication theories, strategies
and tactics when developing and implementing
crisis communication plans.
PR 4351.001 - International & Multicultural Public Relations (CRN 22022)
Time: MWF 1:00 - 1:50 p.m.
Description: This course will examine the challenges and opportunities of practicing public
relations in international, multicultural and cross-cultural contexts. We’ll also
look at how the public relations function is practiced in other cultures.
PR 6315.002 - Visual Persuasion (CRN 31605)
Time: TR 6:00 - 8:50 p.m.
Description: This course will survey interdisciplinary research on the study of
visual persuasion. The course will engage with relevant theory – for both visual
persuasion and visual information design – as well as overview and assess evidence and
recommendations about incorporating visual elements into messages for public consumption.
College of Media & Communication, Box 43082, Texas Tech University, Lubbock, TX 79409
806.742.6500