Fall 2014 Course Fliers

Click each major to expand selection.
Last Updated Jun. 30, 2014


Graduate


Social Issues Campaigns

Social Issues Campaigns

  • ADV 6315
  • M 6 - 8:50 p.m.
  • CRN: 29319
  • Rebecca Ortiz, Ph.D.
  • Graduate students will learn the skills and techniques to create communication campaigns for pro-social purposes!



Advertising


Sports Advertising

Sports Advertising

  • ADV 4301.001
  • MWF, 2 - 2:50 p.m.
  • CRN: 22007
  • Ann Rodriguez, J.D.
  • This course is an in-depth study of the various roles that advertising plays in the sports industry. The course will offer theoretical and practical information and advice flavored with shared experiences from those actually accomplishing these goals every day. It will explain precisely how to sell product and build brands, images and organizational recognition by utilizing sports partnerships as well as advertising for sports entities themselves. It also will cover special forms of sponsorship and emerging controversial issues in sports marketing.



The Advertising Pitch

The Advertising Pitch

  • ADV 4301.002
  • TR, 11 a.m. - 12:50 p.m.
  • CRN: 22008
  • Shannon Bichard, Ph.D.
  • The objective of this course is to offer students guidance and inspiration with respect to writing and delivering persuasive advertising pitches. Pitching ideas successfully in a competitive advertising climate is a skill that requires practice and passion. Students will learn to communicate their big ideas in a way that is compelling, entertaining, and strategic. Students will study techniques of persuasive communication that apply to a variety of advertising contexts. Topics to be covered include persuasive writing, oral presentation, elevator pitches, interview skills, and competitions for new business. Students will collaborate to prepare and deliver multiple pitch presentations as well as engage in peer critique.



Electronic Media & Communications



Understanding Video Games

International Electronic Media

  • EMC 3358
  • TR, 11 a.m. - 12:20 p.m.
  • CRN: 22372
  • TBD
  • In need of a credit for Global Communication? Enroll in International Electronic Media.
    Film. Television. Web.
    History and development in International communication. Media's impact in globalization. Transnational communication industries.









Senior Projects: Double T Insider

Senior Projects: Double T Insider

  • EMC 4300-004
  • Thursdays, 5 - 8 p.m.
  • CRN: 12110
  • Chris Humphries, Producer, Texas Tech Athletics
  • This fall, Double T Insider will be airing on Fox Sports Southwest and Fox College Sports. In this class, you will be working with the award-winning Double T Insider on a production that will run on the regional sports network. Get the chance to earn course credit and be a part of Fox Sports Southwest and Fox College Sports!









Understanding Video Games

Understanding Video Games

  • EMC 4310
  • MWF, 2 - 3:50 p.m.
  • CRN: 30188
  • TBD
  • From Pong and Pac-Man to Halo and Warcraft, this course explores the historical, transational, cultural, economic, and ethical dimensions of one of the most popular forms of interactive media - the video game.







Journalism



Understanding Video Games

Sports Reporting

  • JOUR 4301
  • MW, 4 p.m.
  • CRN: 31508
  • TBD
  • Break into the world of sports reporting.
    • History of sports reporting
    • Learn how to develop sources
    • Breaking sports stories







Public Relations


Applied Public Relations Research Methods

Applied Public Relations Research Methods

  • PR 3380
  • MWF, 11 - 11:50 a.m.
  • CRN: 31509
  • Weiwu Zhang, Ph.D.
  • Modern public relations practice is data-driven and results-orientated. This course will offer an in-depth examination of the applied research function in public relations practice.

    We'll discuss how to design and implement projects; analyze and interpret data; and how to pitch, package, and present research to clients.

    Most of our focus will be on how to apply research to address real-world public relations problems, guide strategy development, and evaluate public relations program and campaign effectiveness.
  • Prerequisites: Sophomore standing. PR 3310 and MATH 2300 or 2345 with a grade of C or higher.
  • PR majors may use this course as a substitute for the MCOM 3380 core requirement.



Special Topics in Public Relations: Crisis Communication

Special Topics in Public Relations: Crisis Communication

  • PR 4301
  • TR, 3:30 - 4:50 p.m.
  • CRN: 27638
  • Kristi Gilmore, Ph.D.
  • Students will learn how to prepare for and respond to corporate, nonprofit, and government sector crises from a public relations perspective. Through case studies and in-class activities the course emphasizes the practical application of crisis communication best practices, strategies and tactics when developing and implementing crisis communication plans.




International & Multicultural Public Relations

International & Multicultural Public Relations

  • PR 4351
  • MWF, 1 - 1:50 p.m.
  • CRN: 31557
  • Sun Lee, Ph.D.
  • This course will examine the challenges and opportunities of practicing public relations in international, multicultural and cross-cultural contexts. We'll also look at how the public relations function is structured and practiced in other cultures.
  • Fulfills the global communications requirement for Media & Communication majors.




Spring 2015 Course Fliers

Click each major to expand selection.
Last Updated Oct. 14, 2014


Electronic Media & Communications


Visual Communications

Senior Projects: Double T Insider

  • EMC 4300-008
  • Thursdays, 5-8 p.m.
  • CRN: 52185
  • Chris Humphries, Producer, Texas Tech Athletics
  • This spring, Double T Insider will be airing on Fox Sports Southwest and Fox College Sports. In this class, you will be working with the award-winning Double T Insider on a production that will run on the regional sports network. Get the chance to earn course credit and be a part of Fox Sports Southwest and Fox College Sports!

Journalism


Future of Global Journalism

Future of Global Journalism

  • JOUR 4301-001
  • T/R, 11 a.m. - 12:20 p.m.
  • CRN: 49236
  • Lea Hellmueller, Ph.D.
  • Wondering how journalism works on a global scale?

    Learn about some of the biggest issues facing journalists and journalism across the globe!

    Taught by an expert: Dr. Leah Hellmueller



I

Special Topics in Journalism:
Digital News Innovation: AJ Media

  • JOUR 4301-003
  • MW, 6-7:20 p.m.
  • CRN: 49238
  • TBD
  • Enroll today in a unique educational opportunity to learn, create and launch a new media initiative with AJ Media. All media and communication students interested in learning about strategic planning, emerging news audiences, and creating innovative digital news products need to take this class! Taught by Lubbock Avalanche-Journal Media professionals. This spring. Talk to your adviser today!