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For information about TechPR, the student public relations association, contact the TechPR President.
- Coy Callison, Ph.D.
- Bill Dean, Ph.D.
- Liz Gardner, Ph.D.
- Kristi Gilmore, Ph.D.
- Jo Grant
- Andy King, Ph.D.
- Sun-Young Lee, Ph.D.
- Eric Rasmussen, Ph.D.
- Trent Seltzer, Ph.D.
- Autumn Shafer, Ph.D.
- Weiwu Zhang, Ph.D.
- Assistant Professor, Eric Rasmussen, Ph.D., discusses his educational and professional experience as well as his teaching style. - See more here.
- The following conference abstracts were accepted to the 2014 International Public Relations Research Conference in Miami, Florida:
- Alan Abitbol. Examining Facebook message strategies during a crisis: A case study of Susan G. Komen's announcement to defund Planned Parenthood.
- Nicole Lee. Testing immediate effects of OPR cultivation strategies.
- Sun Lee, Ph.D., & Kristi Gilmore, Ph.D. Strategic ambiguity in crisis: Fracking information designed to educate or deceive.
- Matthew Van Dyke & Harrison Gong. Does green strategic communication help during environmental crises? The Influence of personal involvement and crisis history on company evaluations.
- Weiwu Zhang, Ph.D. & Alan Abitbol. The role of public relations in social capital and civic engagement.
- Congratulations to Eric Rasmussen, Ph.D., for having his manuscript accepted for publication!
Rasmussen, E.E. (in press). Proactive vs. reactive media mediation: Effects of mediation's timing on children's reactions to popular cartoon violence. Human Communication Research.
- Shelley Wigley and Weiwu Zhang (in press), "Does Planning and Practice Make Perfect? A Study of Communication Culture, Autonomy and PR Practitioners' Confidence in Handling Crises" Public Relations Journal.
- Congratulations to Autumn Shafer, Ph.D.! She was invited to present at MD Anderson Center's annual HPV & Cervical Cancer Summit on Jan. 22, 2014. Her two sessions will focus on HPV Vaccine Campaigns Targeting Mothers of Adolescent Girls.
- Patel, S., Shafer, A., Bulik, C.M., Brown, J.D., & Zucker, N.L. (2014). Parents of children with eating disorders: Developing theory-based health communication messages to promote caregiver wellbeing. Journal of Health Communication. view publication
- An abstract by Rebecca Ortiz, Ph.D., and Autumn Shafer, Ph.D., was accepted to the 2014 Kentucky Health Communication Conference in Lexington, KY. The title is: "'I know you want it': How sexual media consumption may reinforce rape myth acceptance and prevalence among college students."
Ph.D. student Jessica El-Khoury and Autumn Shafer, Ph.D., also had a paper accepted. The title is: "Narrative Exemplars and the Celebrity Spokesperson in Anti-Domestic Violence Messages."
Congratulations to all!
- Nathanson, A.I., Alade, F., Sharp, M., Rasmussen. E.E., & Christy, K. (in press). The relation between television exposure and executive function among preschoolers. Developmental Psychology.
- Seltzer, T., Zhang, W., Gearhart, S., & Conduff, L. (2013). Sources of citizens' experiential and reputational relationships with political parties. Public Relations Journal, 7(4), 1-35.
- Curious about what public relations is? Find out in this month's Major Spotlight, featured in The Adviser.
- Get to know your ambassador, senior public relations major Maria Vice, in this month's Adviser.
- College of Media & Communication alumna Caroline Trujillo, from Bedford, Texas, has found success after graduating a year ago with a bachelor's degree in public relations. - See more in this month's Adviser.
- Texas Tech University College of Media & Communication alumnus Rick L'Amie recently accepted a position as the Central Texas Regional Mobility Authority's manager of communications. - See more here.
- Get to know faculty member Bill Dean, Ed.D., Associate Professor of Journalism and Electronic Media, Public Relations and Executive Vice President and CEO of the Texas Tech Alumni Association.. Watch here
- Get to know your ambassador, senior public relations major Candice Trevino, in this month's Adviser.
- College of Media & Communication alumna Caroline Trujillo from Bedford, Texas, has found success after graduating a year ago with a bachelor's degree in public relations - See more here.
- Congratulations to Micaela Rosinski for designing artwork for the alumni association directory! She created the cover of the actual hard-bound directory, the CD case and the CD label that will be printed on every copy. View digital copies of her artwork at www.depts.ttu.edu/comc/students/work.php.
- Learn about Courtney Coombe's internship experience in this month's Intern Spotlight. Read the full story here.
- Get to know your ambassador, senior public relations major Melissa Brisco, in this month's Adviser.
- Professor of Practice Jo Grant discusses her educational and professional experience and her teaching style. - See more here.
- Did you know the College of Media & Communication offers a state-of-the-art facility called the Outpost Social Media Lab? - See more here.
- "Once you enter the communications field, you will be amazed at what a small world it truly is. Word gets around fast about bad actors in our profession. Hey, what else would you expect from professional communicators?" says alumni Kay Jackson. - See more here.
- Congratulations to Trent Seltzer, Ph.D.! He was accepted into the inaugural class of the Texas Tech University President’s Leadership Institute.
- Public relations alumni Sophia Chappell takes the time to tell us why it is important to get involved now, and what kind of impact experience can have on your job search. - See more here.
- Jensen, J. D., Carcioppolo, N., King, A. J., Scherr, C. L., Jones, C. L., & Niederdeppe, J. (in press). The cancer information overload (CIO) scale: Establishing predictive and discriminant validity. Patient Education & Counseling.
- Senior Public Relations major Angela Barrera is representing Texas Tech in the 2013 Hispanic College Quiz Bowl, which is being aired nationwide as part of Hispanic Heritage Month (Sept. 15 – Oct. 15).
- How did the name “Mercury Mambo” come about? What kind of thinking went into deciding on the name? - See more here.
- An article written by recent graduate Sherice Gearhart, Ph.D., and Weiwu Zhang, Ph.D. titled "Gay Bullying and Online Opinion Expression: Testing Spiral of Silence in the Social Media Environment" will be published in an upcoming issue of the "Social Science Computer Review."
- Weiwu Zhang, Ph.D., has been elected to serve on the Graduate Council as the representative for the College of Media & Communication for the next three year term.
- Director of Communications for The Independent BankersBank (TIB) Greg Todd graduated from Texas Tech in 1987 with a degree in public relations. TIB entered their 2012 Annual Report in the 2012 Vision Awards, the largest annual report contest. The report was chosen from 6,000 entries from 25 countries to receive the Platinum Award. The award is the contest’s highest honor and goes to the top 100 reports. TIB ranked 59th overall. They ranked 14th in America and earned the top spot for commercial banking.
- Every path to a doctorate is different for each person who works toward such distinction. For Dane Kiambi, Ph.D., the journey would begin in a Nairobi newsroom where he was considering a move from journalism to public relations. - See more here
- Andy King, assistant professor in public relations had his article, "It's up to you: A multi-message, phased driver facility campaign to increase organ donor registration rates in Illinois," accepted for publication in Clinical Transplantation. Congratulations!
- Students of Tech PR visited public relations firms and College of Media & Communication Alumni in the Dallas area in order to see what it is like to work in the real world. - See more here.
- Learn about public relations major Grace Acuna's internship experience in this month's Intern Spotlight. Read the full story here.
- Learn about public relations major Melissa Brisco's study abroad experience in this month's Intern Spotlight. Read the full story here.
- On Jan. 16, they sat through their first day of Public Relations Campaigns. They had heard the horror stories, but they were hopeful. - See more here.
- Texas Tech University's College of Media & Communication provides students with the opportunity to study exactly what they want, allowing students to major in advertising, journalism, electronic media and communication, public relations and media strategies. - See more here.
- Learn about public relations major Emily Kaltman's internship experience in this month's Intern Spotlight. Read the full story here.
- "Well I have to say I didn't choose public relations at first. I kind of dabbled around in a few other majors, but when I finally sat down with a public relations adviser, I could tell that this was the major for me. I really liked the curriculum and how invested the faculty were in me. They were trying to get me on the right path." - See more here.
- Senior public relations student Hudaina Baig presented her abstract, "Comparing portrayals of teen mothers and fathers on MTV's hit show '16 and Pregnant'," at the Texas Tech University Undergraduate Research Conference April 24. - See more here.
- Callison, C., Merle, P., & Seltzer, T. (2013, August). Smart friendly liars: Public perception of public relations practitioners over time. Paper to be presented at the Association for Education in Journalism & Mass Communication annual conference in Washington, DC.
- Congratulations to Impact PR team members Trisha Banks, Rachel Shackelford, Peyton Shea, Kendra Szymarek, Kenzie Szymarek, and Kristin Wyllys. Their team won the South Plains Center for Productivity and Innovation account in Dr. Seltzer’s Public Relations Campaigns class.
- Chinwe Obi is one of 12 students recognized as a 2013 Texas Tech Student of Integrated Scholarship. - See more here.
- College of Media & Communication alumnus Tim Loecker graduated from Texas Tech University in 2000 with a degree in public relations. Currently a senior vice president at Weber Shandwick, he continues to contribute to the college and its students. - See more here.
- Profile of Sun Young Lee, Ph.D. and Visiting Assistant Professor of Public Relations. - See more here.
- Curious about what you can do with a degree in public relations? Interested in a fast evolving industry? Learn more in this month's Major Spotlight, featured in The Adviser.
- Mass Communications alumnus Tony Wright shares his view on what makes a person successful, "Always try to learn more. That's how you get ahead. That's how you succeed. Just keep learning." - Read more in this month's Unfair Advantage.
- Seltzer, T., Zhang, W., Gearhart, S., & Conduff, L. (in press). Sources of citizens' experiential and reputational relationships with political parties. Public Relations Journal.
- Congratulations to Dr. Liz Gardner on receiving a Texas Tech Alumni Association New Faculty Award!
- Lynn Sweeney, Otis Warren, Liz Gardner, Adam Rojek, & David Lindquist. (Accepted for publication). A simulation-based training program improves emergency department staff’s communication. American Journal of Medical Quality.
- Weiwu Zhang, Trent Seltzer, and Shannon Bichard have been accepted for publication in Social Science Computer Review for, “Two Sides of the Coin: Assessing the Influence of Social Network Site Use During the 2012 US Presidential Campaign.”
- Get to know your advisor, Miranda Russell, in this month's Adviser. Miranda is the advisor for Public Relations. She is also a Texas Tech Alum. Read more here.
- On March 6, Tech PR invited a panel of five experts from a variety of communication fields to discuss career development. Tech PR members joined the panel in discussion about resumes, cover letters, interviewing, internships and jobs, social media, and online branding. - See more here.
- Congratulations to Clay Craig, Dane Kiambi and Patrick Merle! They have each been awarded a 2013 Helen DeVitt Jones Excellence in Graduate Teaching Award!
- Doctoral candidate Sherice Gearhart has successfully defended her dissertation. Congratulations Dr. Sherice Gearhart!
- We are proud to announce that doctoral student Patrick Merle has successfully defended his dissertation! Congratulations Dr. Patrick Merle!
- Trent Seltzer, department chairperson of public relations, is this month's Professor Spotlight. Read the full story in this month's Adviser.
- Congratulations to graduate students Clay Craig, Mary Brooks, Sherice Gearhart, Patrick Merle, Mehrnaz Rahimi and Matt Vandyke! They recently found out their papers were accepted to the World Association for Public Opinion Research. The papers are:
Gearhart, S., Merle, P., Craig, C., Vandyke, M., Rahimi, M., & Brooks, M. E. (2013, May). A revolution in survey research?: A bibliometric review of public opinion studies between 2000 and 2012. Paper to be presented at the 66th annual conference of the World Association for Public Opinion Research, Boston, MA.
Merle, P., Gearhart, S., Craig, C., Rahimi, M, Brooks, M. E., & Vandyke, M. (2013, May). Computers, tablets, & smart phones: The truth about web-based surveys. Paper to be presented at the 66th annual conference of the World Association for Public Opinion Research, Boston, MA.
- Doctoral student Patrick Merle has accepted a position as an assistant professor of public relations in the School of Communication at Florida State University. Congratulations Patrick!
- Congratulations to faculty and graduate students for having papers accepted for presentations at the ICA conference in London, June 17-21, 2013. See the list of acceptances here.
- Doctoral candidate Sherice Gearhart has accepted a position as Assistant Professor of Communication, Public Relations & Social Media in the School of Communication at the University of Nebraska – Omaha beginning in fall 2013. Congratulations Sherice!
- Prof. Jo Grant was the recipient of the first annual Eta Omicron Nu and Phi Sigma Beta Faculty Appreciation Award. Faculty nominations were solicited from students campus wide; students were asked to nominate their favorite and most influential professors. Only four awards were given across the university.
- Congratulations to Dr. Liz Gardner for receiving a Faculty Diversity Development internal grant offered through Dr. Munoz' office. The grant is for $2,000 to conduct research to understand the effectiveness of health persuasion with Hispanic diabetics. Only three awards were given across the university.
- Autumn Shafer, Ph.D., discusses the research she and other faculty members have been working on. - See more here.
- David Peveto is a junior public relations major from Houston, Texas, who is reviving the student-run public relations firm, RaiderComm. RaiderComm was lost in the reorganization of the College of Media & Communication's Public Relations Student Society of America chapter to Tech PR. - See more here.
- Drs. Kelly Kauhfold, Autumn Shafer and Lily Luo received a $12,500 research grant from the Susan G. Komen Breast Cancer Foundation. They will be working with the Komen Tissue Bank to develop communication strategies for promoting breast tissue donation among Asian Americans.
- Dr. Autumn Shafer had a publication accepted: Johnston, A., Friedman, B., & Shafer, A. (In Press). Framing the problem of sex trafficking: Whose problem? What remedy? Feminist Media Studies.
- Dr. Trent Seltzer was named a 2012 Texas Tech Faculty Integrated Scholar.
- Drs. Rebecca Ortiz and Autumn Shafer are Recipients of Internal Competitive Funding Opportunity to Advance Scholarship.
- Senior public relations major Caroline Trujillo discusses her internship as a market development intern with the Houston Astros. - See more here.
- This past spring semester, two sections of the PR 4312 course competed amongst their classmates for a chance to win the best campaign plan for the selected client, Ronald McDonald House Charities of the Southwest. - See more here.
- Tech PR visited Dallas in March 2012 to tour public relations agencies and to meet with professionals in the industry. Read the full story here.
- The members of Tech PR, a student organization in the College of Media & Communication at Texas Tech University, traveled March 29 to Dallas to tour public relations agencies and to meet with professionals in the industry. - See more here.
- Paramount PR, a student team created last semester for a PR 4312 course, successfully ended the fall by creating a campaign for the Cure Cancer Foundation and is seeing its ideas being utilized by the organization today. - See more here.
- The deadline to apply for Tech PR officer positions has been extended through Fri., April 6. Applications are available outside Dr. Seltzer's office (MCOM 216). Elections will take place at the next membership meeting on Wed., April 11.
- Our very own Coy Callison, Shannon Bichard, Liz Gardner and Trent Seltzer have teamed up with physicians from the Brown University Alpert Medical Rhode Island on a research project titled Project CLEAR. The program has already seen success and has begun to gain international attention. For more information, click here.
- This May, the Texas Tech University College of Media & Communication will offer students a chance to study abroad in London, England, for a trip of a lifetime. - See more here.
- Visionary Communications, a student team formed last fall for a PR 4312 course, ended the semester with a victorious campaign for the National Safe Place organization. - See more here.
- PR student Sara Krueger talks about how Twitter helped land her an internship. - See more here.
- Dr. Autumn Shafer and Dr. Weiwu Zhang were selected to participate in TTU's Transdisciplinary Research Academy, which enhances the research missions of Texas Tech University and tackles issues of global concerns by cultivating interfacing interactions across traditional disciplinary boundaries.
- The Dallas Opera has promoted 2011 outstanding alumna Jennifer Schuder to Chief Marketing Officer/Director of Community Outreach.
- Congratulations to the Visionary Communications account team (Ann Andrews, Nicole Egan, Ashley Mcbride, Lisa Peisen, and Angie Sims). Their team won the account in Dr. Shafer's PR Campaigns class. Their client was National Safe Place.
- Dr. Liz Gardner discusses her research on KAMC's Si Se Puede.
- Zhang, W., & Gearhart, S. (in press). CHAPTER Political behavior in social network sites. In Z. Yan (ed.), Encyclopedia of Cyber Behavior. Hershey, PA: IGI Global.
- Wigley, S., & Zhang, W. (in press). A study of PR practitioners' use of social media in crisis planning. Public Relations Journal.
- Seltzer, T., Gardner, L., Callison, C., & Bichard, S. (in press). PR in the ER: Managing internal organization-public relationships in a hospital emergency department. Public Relations Review.
- Johnson, T.J., Bichard, S.L., & Zhang, W. (in press). Revived and refreshed: Selective exposure to blogs and political Websites for political information. In F. Comunello (ed.), Networked sociability and individualism: Technology for personal and professional relationships. Hershey, PA: IGI Global.
- Seltzer, T., & Zhang, W. (in press). Debating healthcare reform: How political parties' issue-specific communication influences citizens' perceptions of organization-public relationships. Journalism and Mass Communication Quarterly.
- Congratulations to our Fall 2011 Banner Bearer Amy Marie Ashby. Amy is a public relations major from Katy, Texas, and will carry the college banner during commencement on Saturday.
- A team of four public relations Texas Tech students, led by Professor John Wirtz, competed in the 2011 student competition sponsored by the Texas Public Relations Association. - See more here.
- Immediately after reading about the Washington, D.C., Congressional Internship, Logan Ramsey knew that she wanted to participate in the life-changing experience of living and working in the nation's capital. - See more here.
- The current public relations campaigns and strategies professor in the College of Media & Communication is an avid outdoorsperson who enjoys fly-fishing, hiking and camping. - See more here.
- Melissa Wofford and Josh Robinson were selected as recipients of the Distinguished Staff Awards for 2011.
- Seltzer, T., & Zhang, W. (in press). Debating healthcare reform: How political parties' issue-specific communication influences citizens' perceptions of organization-public relationships. Journalism and Mass Communication Quarterly.
- Dr. Weiwu Zhang was appointed to the editorial board of the Journal of Mass Communication and Journalism.
- Doctoral Student Dane Kiambi recently visited the St. Louis offices of the global public relations firm, Fleishman Hillard. The visit was arranged by the Public Relations Division of the Association for Education in Journalism and Mass Communication (AEJMC).
- Congratulations Dane Kiambi for having his paper selected for publication in the Public Relations Review! Kiambi's paper, "Ethnic Appeal: A Self-Defense Tool for Kenyan Politicians", looks at the apologetic rhetoric strategies that Kenyan politicians use whenever they are accused of any form of wrongdoing.
- Congratulations to Sungwon Chung for being selected as the 2011 graduate student recipient of the Kelsey Lauren Kidd Memorial Endowed Scholarship.
- Kelly Overley talks about the continuing importance of her PR degree (Video).
- Congratulations to the Fresh PR account team (Helen Oettinger, Allison Kozlowski, Lyndee Martin, Amy Speer, Macy West, and Jordan Wright). Their team won the account in Dr. Seltzer's PR Campaigns class. Their client was the United States Air Force Academy Endowment.
- Congratulations to the CaPRock Communications (Brittni Henderson, Marissa Balch, Audrey Batista, Siera Hart, Tristin Walker) and Priceless PR (Mattie Steger, Kalee Connally, Kelsey Davidson, Sydney Drake, Kelli Hanna, Bennett Jensen) account teams from Dr. Gardner's PR Campaigns classes. These teams were recognized as having the top campaigns by the Lubbock Lions Club, their client for the semester.
- John Wirtz, Ph.D., will teach Social Media and Public Relations, a special topics course offered during the first summer session. - See more here.
- Liz Gardner, Ph.D., will teach a special topics course in the fall, titled Public Relations for Nonprofits. This course will explore how public relations strategies and tactics are used to advance the goals and missions of nonprofit organizations. - See more here.
- PR Campaigns group wins Texas Public Relations Association award!
One of the PR Campaigns teams from the fall semester, Priority PR, has received a Best of Texas Award from the Texas Public Relations Association. The team developed the "forever hope, forever safe, forever home" campaign to increase the volunteer base for CASA of the South Plains. Their research-based strategic plan was chosen as a winner in the Best of Texas Student Category for a program or campaign. The student team will be honored with other Best of Texas winners at the May 20 TPRA awards reception in Dallas.
The members of Priority PR are Deagan Ice, Ashley Quirino, Kayla Thomas and Luke Williams.
- Dr. Weiwu Zhang was awarded the Texas Tech Alumni Association New Faculty Award.
- Trent Seltzer received the President's Excellence in Teaching Award at Texas Tech's Faculty Convocation.
- Weiwu Zhang was awarded the Texas Tech Alumni Association New Faculty Award.
- Coy Callison received the Outstanding Researcher Award at Texas Tech's Faculty Convocation.
- Dr. Liz Gardner's paper for the 2011 ICA conference has been recognized as a top paper by the Health Communication division. Dr. Gardner will present the paper, "The Role of Narrative and Other-referencing in Attenuating Psychological Reactance to Diabetes Self-care Messages," which was co-authored with Dr. Glenn Leshner of the University of Missouri, at the ICA conference in Boston this May.
- Dr. Weiwu Zhang has been selected to be a fellow for the 2011 Institute for Inclusive Excellence, a diversity training initiative of the Division of Institutional Diversity, Equity & Community Engagement at Texas Tech University.
- We are pleased to announce the 2011 Outstanding Alumni recipients: Kay Bell, Jan Boyle, Eddie Owens, Tod Robberson, Jennifer Schuder and Rita Williams. We will honor these alumni on Saturday, October 15, prior to the Kansas State football game.
- Gibson, R., Callison, C., & Zillmann, D. (2011). Quantitative literacy and affective reactivity in processing statistical information and case histories in the News. Media Psychology, 14, 96-120.
- Ph.D. student Patrick Merle has been notified his paper titled‚ The U.S. Correspondents in Paris: A longitudinal study of the profession 1998-2010, has been accepted for presentation at the AEJMC/ICD Midwinter Conference, which will take place in March 4-5.
- Congratulations to Dr. Weiwu Zhang who has been selected to attend the 2011 Institute for Inclusive Excellence. He was informed that "the selection committee found your application to be an excellent demonstration of how superior scholarship contributes to diversity at Texas Tech".
- Congratulations to Coy Callison, Liz Gardner, Trent Seltzer, John Wirtz, and Weiwu Zhang for having papers accepted for presentation at the 14th Annual International Public Relations Research Conference in Miami, FL. Two of these papers were co-authored with College of Media & Communication doctoral students, including Dane Kiambi, Daewook Kim, and Prisca Ngondo.
- Wiewu Zhang, Ph.D., assistant professor of public relations, was selected to attend the 2011 Institute for Inclusive Excellence. - See more here.
- Debra Sanderson, a 2008 College of Media & Communication graduate with a major in public relations and a minor in general business, had been trying to obtain a job in entertainment public relations since graduation. - See more here.
- John Wirtz, Ph.D., assistant professor of public relations, is teaching Designing Mass Media Health Campaigns, a new special topics graduate course beginning this semester. - See more here.
- Congratulations to Dept. of Public Relations faculty members Lori Boyer, Coy Callison, Trent Seltzer, John Wirtz, and Weiwu Zhang for having papers accepted for presentation at the AEJMC 2010 convention in Denver, CO. Several of these papers were co-authored with Mass Communications doctoral students, including Jerod Foster, Prisca Ngondo, Phillip Poe, and Austin Sims. Dr. John Wirtz has also received a Top Faculty Paper award from the Religion and Media Interest Group.