Public Relations: Current Students

PR 4301.001 - Sport Public Relations

Time: M-F 10:00 - 11:50 a.m.: Summer I

Description: Learn about the exciting, challenging and fast-paced world of sports public relations from a seasoned professional. Mr. Cook is the managing director of communications & marketing at Texas Tech University. Previously, he worked for 11 years in the Texas Tech athletics department including nine years as an assistant athletic director. During that time he oversaw the media relations efforts for 17 sport programs, working closely with football and golf.

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PR 4301.001 - Issues Management

Time: M-F 10:00 - 11:50 a.m.: Summer II

Description: Students in this course will learn the role issues management plays as a strategic management function and how it may be used to influence favorable outcomes for clients and organizations.

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PR 3315.001 - Online and Digital Public Relations

Time: MWF 2:00 - 2:50 p.m.

Description: This course examines the strategic use of online, mobile and social media tools in public relations practice. We’ll discuss topics such as how to plan and implement social media strategy, how to track and monitor issues, how to engage with stakeholders, how to cultivate and manage relationships using social media tools and how to plan for and respond to crises in a social media environment. Students will have the opportunity to conduct projects using the college’s new social media command center.

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PR 3380.001 - Applied Public Relations Research Methods

Time: MWF 11:00 - 11:50 a.m.

Description: Modern public relations practice is data-driven and results-oriented. This course will offer an in-depth examination of the applied research function in public relations practice. We’ll discuss how to design and implement projects; analyze and interpret data; and how to pitch, package, and present research to clients. Much of our focus will be on how to apply research to address real-world public relations problems, guide strategy development, and evaluate public relations program and campaign effectiveness.

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PR 4301.002 - Crisis Communication

Time: TR 3:30 - 4:50 p.m.

Description: Students will learn how to prepare for and respond to corporate, nonprofit and government sector crises from a public relations perspective. Through case studies and in-class activities the course emphasizes the practical application of crisis communication theories, strategies and tactics when developing and implementing crisis communication plans.

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PR 4351.001 - International & Multicultural Public Relations

Time: MWF 1:00 - 1:50 p.m.

Description: This course will examine the challenges and opportunities of practicing public relations in international, multicultural and cross-cultural contexts. We’ll also look at how the public relations function is practiced in other cultures.

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Arthur W. Page Society
Association for Education in Journalism & Mass Communication’s Public Relations Division
Commission on Public Relations Education
Council of Public Relations Firms
Global Alliance for Public Relations and Communication Management
International Association of Business Communicators
Institute for Public Relations
Public Relations Foundation of Texas
Public Relations Society of America
Public Relations Student Society of America

Mashable
Media Post
MediaShift
O’Dwyer’s
PR Daily
PROpenMic
PR Week

Harold Burson’s Blog

Adobe TV
ATLC Short Courses
Design Festival
Lynda.com