Public Relations: Prospective Students

  • Students on the Tech PR Dallas Trip. Students on the Tech PR Dallas Trip.
  • Students presenting to the client in PR Campaigns. Students presenting to the client in PR Campaigns.
  • Will Rogers statue on campus. Will Rogers statue on campus.
  • Students presenting to the client in PR Campaigns. Students presenting to the client in PR Campaigns.
  • Dr. Gardner discussing PR Campaigns presentations with the client. Dr. Gardner discussing PR Campaigns presentations with the client.
  • Students presenting to the client in PR Campaigns. Students presenting to the client in PR Campaigns.
     

This is an exciting time for the Department of Public Relations at Texas Tech. In recent years, we've experienced growth and development on all fronts. At the undergraduate level, we've created a curriculum that not only arms students with knowledge of the tools and tactics that they'll need to succeed as entry level practitioners, but also the strategic planning and research skills that they'll need to develop into effective managers and leaders.

Despite the incredible interest in public relations as a major, the Department maintains a commitment to offering a student-centered curriculum aimed at preparing graduates to take their places in molding the discipline's exciting future.

The public relations core focuses on providing students with training in strategy, planning, research, writing, graphic design, and management. This is supplemented by special topic offerings that delve deeper into specific practice areas and specializations, such as social media, sports public relations, and international public relations. Students are free to explore other mass communication disciplines to tailor their degree program toward an emphasis in strategic communication, media relations, and digital content creation. The undergraduate experience is rounded out through internships and participation in student groups, such as Tech PR, the student public relations association, and RaiderComm, the student-run public relations firm.

Public relations majors can also get involved with the college’s social media lab, The Outpost. The lab hosts workshops, provides opportunities for building portfolios and skills, and affords students the chance to participate in social media monitoring and engagement in its command center. Click here to learn more.

Students bring the skills and experience that they’ve acquired together during their final semester when they are enrolled in Public Relations Campaigns, the capstone course for graduating public relations majors. Here, the students work in account teams with real-world clients to research, develop and pitch a comprehensive public relations campaign. In the past, students have produced campaigns for local, regional, and national clients, including:

  • American Cancer Society
  • Lions Club
  • U.S. Air Force Academy
  • National Safe Place
  • Ronald McDonald House

Upon completion of the public relations degree, graduates should be prepared to enter a dynamic, exciting field that includes opportunities to practice public relations across a variety of industries and contexts. Some possible careers in public relations include:

  • Sports Public Relations
  • Entertainment Public Relations
  • Public Affairs and Government Relations
  • Crisis Communication
  • Non-profit Public Relations
  • Travel & Tourism Public Relations
  • Social Media
  • Marketing and Consumer Public Relations
  • Political Campaigning
  • Issues Management
  • Event Planning and Management
  • Media Training
  • Investor/Financial Public Relations
  • International Public Relations
  • Internal Public Relations
  • Health Public Relations

Interested in joining our program?

Contact the department chairman, Dr. Trent Seltzer, for more information.