Texas Tech University

Public Relations: Current Students


Even though we have more than 500 majors and pre-majors in public relations, we still manage to feel like family. With so many people, we want to make sure you are in the know about what’s happening in the department and so we created a blog: www.prroundup.com. You can also receive the latest news, internship opportunities, and more by following Dr. Trent Seltzer, Public Relations Department Chair, on Twitter and under , .

Student Involvement Opportunities

Whether you are a freshman who is just considering public relations as a major or a senior preparing to graduate next semester, you have the opportunity to get involved with fun and interactive student organizations that will help you:

  • Build your portfolio
  • Learn skills like social media management
  • Develop as a leader, a manager and a professional
  • Network with professionals and active students
  • Gain experience interacting with real clients
  • Apply what you learn to real-world issues

Students can become involved with:

Tech PR: Our PR student association hosts monthly meetings with speakers from the PR industry, PR agency tours in Dallas, professional development and networking events, community service opportunities and social events.

RaiderComm: Our student-run PR firm provides you with real-world experience in strategic communication and client management.

Outpost Social Media Lab: Our social media command center—one of the only such centers located within a college of media in the US—provides you with an opportunity to train in a unique environment learning tools usually only available to industry professionals.

Public Relations students are heavily involved with college-wide organizations and student media, such as the Dean’s Student Council, the CoMC Student Ambassadors, The Hub, and more!

Upcoming Special Topic Courses

Sports Public Relations

Sports Public Relations

  • PR 3354
  • Summer 1, 10 - 11:50 a.m.
  • CRN: 35408
  • Chris Cook
  • Learn about the exciting, challenging and fast-paced world of sports public relations from a seasoned professional. Mr. Cook is the managing director of communications & marketing at Texas Tech University. Previously, he worked for 11 years in the Texas Tech athletics department including nine years as an assistant athletic director. During that time he oversaw the media relations efforts for 17 sports programs, working closely with football and golf.

Event Management for Public Relations

Event Management for Public Relations

  • PR 4301
  • Summer 2, 2 - 3:50 p.m.
  • CRN: 64060
  • Professor Jo Grant
  • This course in an in-depth study of the various roles that event management plays in an array of public relations programs and campaigns. Topics will include how to build awareness and company reputation by planning and implementing events for diverse venues and purposes ranging from fund-raisers to trade shows, entertainment premieres to sports arenas, annual conferences to one-of-a-kind extravaganzas. We will cover every stage of strategy, planning, production, marketing, logistics, finance, risk assessment and evaluation.



Applied Public Relations Research Methods

Applied Public Relations Research Methods

  • PR 3380
  • MWF, 11 - 11:50 a.m.
  • CRN: 31509
  • Weiwu Zhang, Ph.D.
  • Modern public relations practice is data-driven and results-orientated. This course will offer an in-depth examination of the applied research function in public relations practice.

    We'll discuss how to design and implement projects; analyze and interpret data; and how to pitch, package, and present research to clients.

    Most of our focus will be on how to apply research to address real-world public relations problems, guide strategy development, and evaluate public relations program and campaign effectiveness.
  • Prerequisites: Sophomore standing. PR 3310 and MATH 2300 or 2345 with a grade of C or higher.
  • PR majors may use this course as a substitute for the MCOM 3380 core requirement.

Special Topics in Public Relations: Crisis Communication

Special Topics in Public Relations: Crisis Communication

  • PR 4301
  • TR, 3:30 - 4:50 p.m.
  • CRN: 27638
  • Kristi Gilmore, Ph.D.
  • Students will learn how to prepare for and respond to corporate, nonprofit, and government sector crises from a public relations perspective. Through case studies and in-class activities the course emphasizes the practical application of crisis communication best practices, strategies and tactics when developing and implementing crisis communication plans.


International & Multicultural Public Relations

International & Multicultural Public Relations

  • PR 4351
  • MWF, 1 - 1:50 p.m.
  • CRN: 31557
  • Sun Lee, Ph.D.
  • This course will examine the challenges and opportunities of practicing public relations in international, multicultural and cross-cultural contexts. We'll also look at how the public relations function is structured and practiced in other cultures.
  • Fulfills the global communications requirement for Media & Communication majors.

Public Relations News Resources

Public Relations Organizations


College of Media & Communication