The field of public relations is one of the fastest growing professions in the country. Here are some numbers that illustrate this trend:
This is an exciting time for public relations majors at Texas Tech. At the undergraduate level, students get a curriculum that not only arms them with knowledge of the tools and tactics that they'll need to succeed as entry level practitioners, but also the strategic planning and research skills that they'll need to develop into effective managers and leaders. And they get all this from a department with faculty committed to offering a student-centered curriculum aimed at preparing graduates to take their places in molding the industry’s exciting future.
Our public relations core curriculum focuses on providing students with training in strategy, planning, research, writing, social media, graphic design and management. This coursework is supplemented by special topic electives that delve deeper into specific practice areas and specializations, such as crisis communication sports public relations, event management, nonprofit public relations, political public relations and international public relations. Students are free to explore other media and communication majors to tailor their degree program toward an emphasis in strategic communication, media relations or digital content creation. The undergraduate experience is rounded out through internships and participation in student groups, such as Tech PR, the student public relations association, RaiderComm, the student-run public relations firm, and The Outpost, the college’s social media lab.
Students bring together the skills and experience that they’ve acquired during their final semester when they are enrolled in Public Relations Campaigns, the capstone course for graduating public relations majors. Here, students work in account teams with real-world clients to research, develop and pitch a comprehensive public relations campaign. In the past, students have produced campaigns for local, regional and national clients, such as:
Upon completion of the public relations degree, graduates should be prepared to enter a dynamic, exciting field that includes opportunities to practice public relations across a variety of industries and contexts. Some possible careers in public relations include: