Texas Tech University

Public Relations: Prospective Students


Why You Should Become a PR Major

The field of public relations is one of the fastest growing professions in the country. Here are some numbers that illustrate this trend:

  • The median annual pay in 2012 for a public relations manager was $94,450, and it was $54,170 for a public relations specialist (U.S. Bureau of Labor Statistics)
  • PR is the #1 Best Creative Job in 2014 (U.S. News and World Report)
  • There is 13% employment growth expected for PR managers between 2012 and 2022 (U.S. Bureau of Labor Statistics)
  • There will be 27,400 new PR specialist job openings before 2022 (U.S. Bureau of Labor Statistics)
  • There are 7,000 PR firms in the U.S. (U.S. Bureau of Labor Statistics)

Why You Should Become a PR Major at Texas Tech

This is an exciting time for public relations majors at Texas Tech. At the undergraduate level, students get a curriculum that not only arms them with knowledge of the tools and tactics that they'll need to succeed as entry level practitioners, but also the strategic planning and research skills that they'll need to develop into effective managers and leaders. And they get all this from a department with faculty committed to offering a student-centered curriculum aimed at preparing graduates to take their places in molding the industry's exciting future.

Our public relations core curriculum focuses on providing students with training in strategy, planning, research, writing, social media, graphic design and management. This coursework is supplemented by special topic electives that delve deeper into specific practice areas and specializations, such as crisis communication sports public relations, event management, nonprofit public relations, political public relations and international public relations. Students are free to explore other media and communication majors to tailor their degree program toward an emphasis in strategic communication, media relations or digital content creation. The undergraduate experience is rounded out through internships and participation in student groups, such as Tech PR, the student public relations association, RaiderComm, the student-run public relations firm, and The Outpost, the college's social media lab.

Students bring together the skills and experience that they've acquired during their final semester when they are enrolled in Public Relations Campaigns, the capstone course for graduating public relations majors. Here, students work in account teams with real-world clients to research, develop and pitch a comprehensive public relations campaign. In the past, students have produced campaigns for local, regional and national clients, such as:

  • American Cancer Society
  • Lubbock Lions Club
  • Court Appointed Special Advocates (CASA)
  • U.S. Air Force Academy
  • National Safe Place
  • Ronald McDonald House Charities of the Southwest
  • Lubbock Animal Services
  • American Red Cross of Dallas/Fort Worth

Upon completion of the public relations degree, graduates should be prepared to enter a dynamic, exciting field that includes opportunities to practice public relations across a variety of industries and contexts. Some possible careers in public relations include:

  • Sports Public Relations
  • Entertainment Public Relations
  • Public Affairs and Government Relations
  • Crisis Communication
  • Nonprofit Public Relations
  • Travel & Tourism Public Relations
  • Social Media Manager
  • Marketing and Consumer Public Relations
  • Political Campaigning
  • Issues Management
  • Event Planning and Management
  • Media Training
  • Investor/Financial Public Relations
  • International Public Relations
  • Internal Public Relations
  • Health Public Relations

Interested in joining our program?

Contact the department chairman, Dr. Trent Seltzer, for more information: 806-834-3803, @tseltzer