Texas Tech University

Public Relations: Faculty Research

PR Nike Lecture

At TTU, public relations research is an umbrella concept that encompasses how organizations, be they private or public, use strategic communication. This includes mediated and interpersonal communication designed to cultivate and maintain relationships with strategically important publics (i.e., stakeholders), where persuasion either acts as a means for advancing these relationships or as a strategic goal that is achieved through fostering these relationships.

As such, from our perspective public relations research casts a wide net, encompassing media effects, persuasion, political communication, health communication, crisis communication, organizational communication, strategic communication, and media relations.