Texas Tech University

Public Relations Students

PR Guest SpeakersPR ShowdownPR Study AbroadPR Trip

Even though we have more than 500 majors and pre-majors in public relations, we still manage to feel like family. With so many people, we want to make sure you are in the know about what's happening in the department and so we created a blog: www.prroundup.com. You can also receive the latest news, internship opportunities, and more by following Dr. Trent Seltzer, Public Relations Department Chair, on Twitter @tseltzer and under #ttupr, #wearecomc.

Student Involvement Opportunities

Whether you are a freshman who is just considering public relations as a major or a senior preparing to graduate next semester, you have the opportunity to get involved with fun and interactive student organizations that will help you:

  • Build your portfolio
  • Learn skills like social media management
  • Develop as a leader, a manager and a professional
  • Network with professionals and active students
  • Gain experience interacting with real clients
  • Apply what you learn to real-world issues

Students can become involved with:

Tech PR: Our PR student association hosts monthly meetings with speakers from the PR industry, PR agency tours in Dallas, professional development and networking events, community service opportunities and social events. @TxTechPR

RaiderComm: Our student-run PR firm provides you with real-world experience in strategic communication and client management. @RaiderCommPR

Outpost Social Media Lab: Our social media command center—one of the only such centers located within a college of media in the US—provides you with an opportunity to train in a unique environment learning tools usually only available to industry professionals. @TTU_Outpost

Public Relations students are heavily involved with college-wide organizations and student media, such as the Dean's Student Council, the CoMC Student Ambassadors, The Hub, and more!

Upcoming Special Topic Courses

Sports Public Relations

Sports Public Relations

  • PR 3354
  • Summer 1, 10 - 11:50 a.m.
  • CRN: 35408
  • Chris Cook
  • Learn about the exciting, challenging and fast-paced world of sports public relations from a seasoned professional. Mr. Cook is the managing director of communications & marketing at Texas Tech University. Previously, he worked for 11 years in the Texas Tech athletics department including nine years as an assistant athletic director. During that time he oversaw the media relations efforts for 17 sports programs, working closely with football and golf.

Event Management for Public Relations

Event Management for Public Relations

  • PR 4301
  • Summer 2, 2 - 3:50 p.m.
  • CRN: 64060
  • Professor Jo Grant
  • This course in an in-depth study of the various roles that event management plays in an array of public relations programs and campaigns. Topics will include how to build awareness and company reputation by planning and implementing events for diverse venues and purposes ranging from fund-raisers to trade shows, entertainment premieres to sports arenas, annual conferences to one-of-a-kind extravaganzas. We will cover every stage of strategy, planning, production, marketing, logistics, finance, risk assessment and evaluation.



Applied Public Relations Research Methods

Applied Public Relations Research Methods

  • PR 3380
  • MWF, 11 - 11:50 a.m.
  • CRN: 31509
  • Weiwu Zhang, Ph.D.
  • Modern public relations practice is data-driven and results-orientated. This course will offer an in-depth examination of the applied research function in public relations practice.

    We'll discuss how to design and implement projects; analyze and interpret data; and how to pitch, package, and present research to clients.

    Most of our focus will be on how to apply research to address real-world public relations problems, guide strategy development, and evaluate public relations program and campaign effectiveness.
  • Prerequisites: Sophomore standing. PR 3310 and MATH 2300 or 2345 with a grade of C or higher.
  • PR majors may use this course as a substitute for the MCOM 3380 core requirement.

Special Topics in Public Relations: Crisis Communication

Special Topics in Public Relations: Crisis Communication

  • PR 4301
  • TR, 3:30 - 4:50 p.m.
  • CRN: 27638
  • Kristi Gilmore, Ph.D.
  • Students will learn how to prepare for and respond to corporate, nonprofit, and government sector crises from a public relations perspective. Through case studies and in-class activities the course emphasizes the practical application of crisis communication best practices, strategies and tactics when developing and implementing crisis communication plans.


International & Multicultural Public Relations

International & Multicultural Public Relations

  • PR 4351
  • MWF, 1 - 1:50 p.m.
  • CRN: 31557
  • Sun Lee, Ph.D.
  • This course will examine the challenges and opportunities of practicing public relations in international, multicultural and cross-cultural contexts. We'll also look at how the public relations function is structured and practiced in other cultures.
  • Fulfills the global communications requirement for Media & Communication majors.

Public Relations News Resources

Public Relations Organizations

Why You Should Become a PR Major

The field of public relations is one of the fastest growing professions in the country. Here are some numbers that illustrate this trend:

  • The median annual pay in 2012 for a public relations manager was $94,450, and it was $54,170 for a public relations specialist (U.S. Bureau of Labor Statistics)
  • PR is the #1 Best Creative Job in 2014 (U.S. News and World Report)
  • There is 13% employment growth expected for PR managers between 2012 and 2022 (U.S. Bureau of Labor Statistics)
  • There will be 27,400 new PR specialist job openings before 2022 (U.S. Bureau of Labor Statistics)
  • There are 7,000 PR firms in the U.S. (U.S. Bureau of Labor Statistics)

Why You Should Become a PR Major at Texas Tech

This is an exciting time for public relations majors at Texas Tech. At the undergraduate level, students get a curriculum that not only arms them with knowledge of the tools and tactics that they'll need to succeed as entry level practitioners, but also the strategic planning and research skills that they'll need to develop into effective managers and leaders. And they get all this from a department with faculty committed to offering a student-centered curriculum aimed at preparing graduates to take their places in molding the industry's exciting future.

Our public relations core curriculum focuses on providing students with training in strategy, planning, research, writing, social media, graphic design and management. This coursework is supplemented by special topic electives that delve deeper into specific practice areas and specializations, such as crisis communication sports public relations, event management, nonprofit public relations, political public relations and international public relations. Students are free to explore other media and communication majors to tailor their degree program toward an emphasis in strategic communication, media relations or digital content creation. The undergraduate experience is rounded out through internships and participation in student groups, such as Tech PR, the student public relations association, RaiderComm, the student-run public relations firm, and The Outpost, the college's social media lab.

Students bring together the skills and experience that they've acquired during their final semester when they are enrolled in Public Relations Campaigns, the capstone course for graduating public relations majors. Here, students work in account teams with real-world clients to research, develop and pitch a comprehensive public relations campaign. In the past, students have produced campaigns for local, regional and national clients, such as:

  • American Cancer Society
  • Lubbock Lions Club
  • Court Appointed Special Advocates (CASA)
  • U.S. Air Force Academy
  • National Safe Place
  • Ronald McDonald House Charities of the Southwest
  • Lubbock Animal Services
  • American Red Cross of Dallas/Fort Worth

Upon completion of the public relations degree, graduates should be prepared to enter a dynamic, exciting field that includes opportunities to practice public relations across a variety of industries and contexts. Some possible careers in public relations include:

  • Sports Public Relations
  • Entertainment Public Relations
  • Public Affairs and Government Relations
  • Crisis Communication
  • Nonprofit Public Relations
  • Travel & Tourism Public Relations
  • Social Media Manager
  • Marketing and Consumer Public Relations
  • Political Campaigning
  • Issues Management
  • Event Planning and Management
  • Media Training
  • Investor/Financial Public Relations
  • International Public Relations
  • Internal Public Relations
  • Health Public Relations

Interested in joining our program?

Contact the department chairman, Dr. Weiwu Zhang, for more information: 806-834-5967