Converging News

In this issue of Converging News:

Tech Ad Team Prepares to Win

Beyond the Playing Field

Faculty Awards

View the Statistics on Scholarships Granted to College of Media & Communication Students

Dean Hudson discusses increased opportunities our new building brings in 2012


Tech Ad Team Prepares to Win
By Hannah Cruz

Texas Tech University College of Media & Communication Advertising Team prepares to work on an ad campaign for this year’s client, JCPenney.

Texas Tech’s ad team, known as Infinity, competes against other student groups in the American Advertising Federation’s yearly national ad-campaign competition. Students develop complete ad campaigns for real life clients such as Coca Cola, State Farm Insurance and this year, JCPenney.

Working from September through April, students on Texas Tech’s ad team compete in the District Ten National Student Advertising Competition against some of the best in the nation from Arkansas, Louisiana, Oklahoma and Texas, said Shannon Bichard, advisor for the team and associate professor of advertising.

Bichard said the team has placed consistently in the top three or five in their district in the last eight years, even winning their district in 2009 and continuing to nationals to place sixth in the nation.

“My goal as an advisor is to keep us in the top five so we are consistently competitive,” she said, “and every now and then you’re going to nail it and you’ll be the top one. That’s my goal — obviously I want to win. I never leave Lubbock going to a competition without thinking we can win it.”

Going on her third year on the ad team, Nicole Sever, junior advertising major from Slaton, Texas, said being able to develop an ad campaign from start to finish has given her applicable real-world experience.

“The most valuable experience I've taken from being on ad team is just having the opportunity to learn how a campaign works,” Sever said, “and how to put one together that goes above and beyond what the client asked. I'm positive that the team has prepared me for my future in the best way possible.

Bichard said not all the students on the ad-team are upperclassman or advertising majors. Students considering ad team should apply next year, she said, regardless of their major.

“The students are not all advertising,” Bichard said. “A lot of people ask ‘Is it all advertising seniors?’ I always try to keep it as diverse as possible with lots of interests and different types of people because it just makes our campaign richer. We’ve had PR, advertising, business, marketing — anybody can apply.”


Beyond the Playing Field
By Hannah Cruz

With 25 years experience in sports media, Doug Hensley, adjunct journalism instructor at the College of Media & Communication, is eager to continue teaching a special topics class on sports and media in the spring.

Hensley said the class will examine the relationship between sports and media through different media platforms, such as radio, TV, print and online, and will then look at certain sub-topics in sports, such as violence, gender and race, to examine society in general.

“We try to look at how these very important topics play out in the world of sports, and is kind of a reflection of society in general,” Hensley said. “You always get a good idea of what’s going on in the world by what’s going on in the sports world.”

Previously only taught during the summer, Hensley said he hopes the class will reach up to 80 students in the spring, allowing for more voices and diverse perspectives for class discussions. Hensley said teaching the class during a full semester when professional and collegiate sports are in full-swing will allow the class to discuss current events.

“That’s part of the beauty of the class is that we can take real-time situations and take them in for discussion and dissection,” he said. “It’s a little deeper than talking about sports statistics – it’s much deeper than that. We’ll be talking about some of the relationships of sports and the trends that have emerged over the year.”

Although the class focuses on sports in the media, Hensley said the class provides a deeper insight into the media in general.

“I think the great thing about this class is it provides more perspective on how the media works,” Hensley said. “It gives students an idea of all the different platforms out there and you get a chance to see the moving parts of those platforms. And it gives you a perspective of how to deal with those different platforms.”


Faculty Awards
By Hannah Cruz

Faculty from the College of Media & Communication were awarded the following acknowledgements at the recent scholarship luncheon:

  • Trent Seltzer, Ross Mass Communications Faculty Achievement Award
  • Trent Seltzer, The Parkinson Award for Public Relations Scholarship
  • Coy Callison, The Parkinson Award for Public Relations Scholarship
  • Weiwu Zhang, The Parkinson Award for Public Relations Scholarship

View the Statistics on Scholarships Granted to College of Media & Communication Students
By Hannah Cruz

Awards and scholarships granted to College of Media & Communication students at the recent scholarship luncheon:

  • Undergraduate: 126 scholarships totaling $200,250
  • Graduate: 37 scholarships totaling $94,950
  • Merit scholarships: 46 awards totaling $139,750
    • Presidential Endowed/Platinum   5
    • Honors Endowed/Gold   20
    • University Endowed/Silver   12
    • Superior (Achievement)   9

Video: Dean Hudson discusses increased opportunities our new building brings in 2012
By Nick Stockland


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