Reaching Audiences: Exploring Opportunities
in Hispanic Media and Market Research

Arturo Villar

Arturo Villar Arturo Villar, Hispanic Market Weekly's publisher, has 28 years of U.S. Hispanic publishing experience. Starting with Vista Magazine, which he co-founded in 1984, Villar has been one of the most accomplished leaders in this field.

After Vista, a one million circulation English-language weekly magazine distributed by top newspapers in markets of high density Hispanic population, in 1997 Villar launched Hispanic Market Weekly, the newsletter. Five years later, his team introduced, the first and most important fully-reported digital publication on U.S. Hispanic marketing and media.

Before Vista, Villar was editor of ALA, The Latin American Features Syndicate, from 1974 to 1984, and publisher of Opiniones Latinoamericanas, the premier monthly magazine on hemispheric issues. Also during that period his team launched Revista K, the pioneer newspaper-distributed magazine in Latin America with a 422,000 weekly circulation through the most prestigious newspapers in the region.

Villar has served on numerous journalism and academic boards, including the Board of Visitors at Columbia University's Graduate School of Journalism, Director of Columbia's Maria Moors Cabot Journalism Awards program, and co-chair of Florida International University's School of Communications Advisory Council.

A graduate of North Carolina State University, he was born in Spain and has also lived in Cuba and Puerto Rico.

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