Reaching Audiences: Exploring Opportunities
in Hispanic Media and Market Research
Betsy Frank was named Time Inc.’s chief research and insights officer in April 2006. In this role, she oversees all of Time Inc.’s research efforts, for the first time integrating its consumer and marketing research organizations, and she is responsible for driving strategic insights across all of the company’s brands and businesses on multiple platforms.
Her role includes generating insights across each of the Time Inc. brands, as well as the cross-brand businesses, for both magazines and all newer digital products, and support for advertising sales, content creation, and consumer marketing.
Before assuming her role at Time Inc., Frank was executive vice president of research and planning for MTV Networks, and later, at Viacom, where she supported the creative and business goals of the cable and film divisions, overseeing all research for the cable networks and leveraging research across the divisions.
Prior to her time at MTV Networks and Viacom, she served as executive vice president and director of strategic media resources for Saatchi & Saatchi and Zenith Media Services, the media specialist arm of Saatchi & Saatchi. While there, she published annual surveys of network programming that were considered to be the primary sources on television programming and development. Before joining Saatchi & Saatchi, Frank worked for the Bristol-Myers Company and Ted Bates & Company.
Frank graduated with a bachelor’s degree in art from City College of New York. She resides in New York City.