Reaching Audiences: Exploring Opportunities
in Hispanic Media and Market Research

Arturo Villar Esther Thorson

Arturo Villar       Esther Thorson

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Bringing together experts in market research and Hispanic-oriented media, Reaching Audiences will feature two days of panels that discuss trends and shifting demographics in the media industries today. Participants will also map the potential synergies, challenges, and mutual benefits of enhanced industry-academic collaboration. Students, faculty, media professionals and the public are encouraged to join the discussions in person or through social media. Follow the conference at #ReachingAudiences on Twitter. For assistance, please tweet us using #RAHelp.

The conference website will feature video excerpts, photos, and audio recordings of some of the sessions available for download after the event.

Click here to watch videos of each panel discussion

Click here to view panelist bios

Click here for Storify feed

Schedule of Events

Day 1 — Monday, March 4

  • 8:30 - 9:45 a.m. | COMC 050
    Welcome by organizers Kent Wilkinson and Erik Bucy
    Discussion of Potential Synergies Between Market Research and Academic Research

  • 10:00 - 11:15 a.m. | COMC 270
    Panel: Researching the Media Industries — Trends and Opportunities

  • 11:30 a.m. - 1:30 p.m. | Merket Alumni Center
    Invitation Only
    Buessler Lecture and Lunch
    Honoree: Mr. Arturo Villar, Hispanic Market Weekly

  • 2:00 - 3:15 p.m. | COMC 270
    Panel: Hispanics and social media

    COMC 156
    Panel: Content, Talent, or Platform – What’s Driving Today’s Media Audiences?

  • 3:45 - 5:00 p.m. | COMC 270
    Panel: The Present and Future of Hispanic Advertising

  • 5:30 - 8 p.m. | Merket Alumni Center
    Invitation Only
    5:30 p.m. Cash Bar
    6:30 p.m. Dinner
    Morris Lecture and Dinner
    Honoree: Esther Thorson

Day 2 — Tuesday, March 5

  • 9:30 - 10:50 a.m. | COMC 353
    Panel: Career Strategies in Hispanic Media and Market Research

    COMC 057
    Presentation and Discussion with Students: Alberto Avendaño, “The U.S. Hispanic market and the growth of Hispanic media: El Tiempo Latino/The Washington Post experience.”

    COMC 156
    Parallel panel: Understanding the 3-Screen User in Today’s Media Environment

  • 11:00 a.m. - 12:15 p.m. | COMC 156
    Panel: How It’s Done – The Use of Market Research by Media Managers

  • 12:30 - 2:00 p.m. | COMC 156
    Roundtable Discussion: Synergies Between Market Research and Academic Research, Revisited — Imagining a Media Research Data Archive

  • 2:30 - 3:30 p.m. | COMC 252
    Tour: Center for Communication Research facilities

Conference Organizers
Erik Bucy

Erik Bucy


Kent Wilkinson

Kent Wilkinson