Reaching Audiences: Media Management &
Big Data Analytics
Bringing together experts in media management and big data analytics, Reaching Audiences will feature two days of panels that discuss trends and shifting demographics in the media industries today. Participants will also map the potential synergies, challenges, and mutual benefits of enhanced industry-academic collaboration. Students, faculty, media professionals and the public are encouraged to join the discussions in person or through social media. Follow the conference at #ReachingAudiences on Twitter. For assistance, please tweet us using #RAHelp.
The conference website will feature video excerpts, photos, and audio recordings of some of the sessions available for download after the event.
Schedule of Events
Day 1 — Tuesday, April 7
Media Management & Media Economics
- 8:30 - 9:15 a.m. | COMC 050
Welcome by Dean Perlmutter, College of Media & Communication
Introduction to Conference Topics and Goals
- 9:30 - 10:45 a.m. | COMC 268
Media Management: Trends and Opportunities (Academic Panel)
- 11:00 a.m. - 12:15 p.m. | COMC 156
Industry Perspectives on Management in Lubbock’s Growing Market (Local Industry Panel)
- 12:30 – 1:30 p.m. | EDUC 001
Thomas Jay Harris Plenary Address – Dr. Greg Lowe, University of Tampere, Finland: “The Collaborative Challenge: Connecting Academe and Industry for Mutually Beneficial Ends.”
- Lunch provided, RSVP to firstname.lastname@example.org by April 6th.
- 2:00 – 3:15 p.m.
Panel 1 - Discussion in Dr. Geoff Graybeal’s Media Entrepreneurship class.
COMC 053Panel 2 - Workshop in Big Data Analytics, or What Big Data Are Good for…and What They Are Not.
- 3:30 – 4:45 p.m. | COMC 266
How Media Managers Are Using Social Listening and Other Big Data Techniques.
Day 2 — Wednesday, April 8
Big Data and Media Strategy
- 9:00 – 10:15 a.m. | COMC 153
Data-Based Reliance: How Industry and the Academe Will Increasingly Depend on Big Data.
- 10:30 – 11:45 a.m. | COMC 154
Big Data or Big Hype? Assessing the Conceptual and Applied Utility of Big Data Insights.
- 12:30 - 2:00 p.m. | COMC 156
Roundtable Discussion: What We’ve Learned, What We Need to Know, and How to Get There.
- Lunch provided to first 30 attendees.