Reaching Audiences: Exploring Opportunities
in Hispanic Media and Market Research

Robert B. Affe

Robert Affe is senior lecturer in the Department of Telecommunications and adjunct senior lecturer for the International Studies Program at Indiana University, Bloomington. His courses focus on media management, negotiations, and international relations.
 

April Alejandro

@aprilalej, @AprilMambo

With over 15 years experience working at leading Hispanic marketing agencies, April contributes a depth of consumer and strategic knowledge to Mercury Mambo’s clients.
 

Alberto Avendaño

@AlbertoAvendan1
Director of Business Development for El Tiempo Latino/The Washington Post. Magna cum laude graduate of the College of Media & Communication.
 

J. Allison Bryant

@PlayScience
Alison Bryant, Ph.D., is the president and founder of PlayScience – a research, consulting and innovation firm. She founded the company to break down the walls between industry innovators, academics, and consumers.
 

Randy Crimmins

@rcrimmins

With an understanding of consumer behavior and delivering greater communications relevancy, Randy Crimmins has spent his career turning data into actionable insights and highly targeted marketing strategies.
 

Salomón Dayan

@sedayanr
Salomon brings over 8 years of experience in digital communications targeted to Latinos. He has managed online projects, social media campaigns and other digital tools for clients such as Verizon, Ford, among others.
 

Kerry Edelstein

@ResearchKerry
Kerry Edelstein is the president and founder of Research Narrative, a media research and consulting practice with clients such as Netflix, Rovi Corp, Viacom Media Networks, and New York Public Radio.
 

Juan Faura

@hispanictruth
Author and expert in Hispanic culture and marketing. His publications include The Whole Enchilada: Hispanic Marketing 101 and Hispanic Marketing Grows Up.
 

Betsy Frank

@betsy_frank

Betsy Frank was named Time Inc.’s chief research and insights officer in April 2006. In this role, she oversees all of Time Inc.’s research efforts, for the first time integrating its consumer and marketing research organizations.
 

Bill Seitzler

@BillSeitzler
Bill Seitzler is a senior consultant at SmithGeiger, LLC, a custom media research and strategy firm headquartered in Los Angeles that serves all facets of the media industry.
 

Esther Thorson

Esther Thorson is the associate dean for graduate studies and research at the University of Missouri School of Journalism, a program she has directed for 20 years, and she serves as director of research for the Donald W. Reynolds Journalism Institute.
 

Arturo Villar

Publisher of Hispanic Market Weekly. Former editor of The Latin American Features Syndicate and publisher of Opiniones Latinoamericanas. Co-founder of Vista magazine in 1984.