The HIHIC's principal mission is supporting education and research, which we pursue by:

• Developing and offering Hispanic-related, intercultural and international communication courses at Texas Tech.
• Supporting Hispanic-related and international communication research at Texas Tech through outreach, collaborations and grant writing.
• Identifying pertinent research on Hispanic and international communication.
• Funding lectures, conferences, media screenings, and other events relevant to the goals and objectives of the Institute.
• Collaboration with researchers in other academic departments of Texas Tech University and Texas Tech University Health Sciences Center.
• Active involvement in university efforts to recruit and retain Hispanic and international students pursuing Media and Communication degrees.
• Facilitating international exchange of faculty and students.

The Institute's affiliated faculty and graduate students strive to develop and maintain mutually beneficial relationships with media organizations in the commercial and non-profit sectors by:

• Providing basic information regarding demographic and media communication trends and preferences among Hispanics in Texas and the U.S. Southwest.
• Identifying pertinent research on trends in Hispanic-oriented and international communication.
• Helping place promising young professionals in internships and jobs related to Hispanic and/or international communication. Sponsoring faculty and student attendance at professional conferences.
• Encouraging industry and non-profit representatives to interact with College faculty and students through participation in College conferences, lectures and other events.

HIHIC-affiliated faculty and students understand that thoughtful academic endeavors may benefit individuals and communities. We encourage service to the community through:

• Active involvement in university efforts to recruit and retain Hispanic students who will become community leaders.
• Participation in community outreach events such as back-to-school fairs, education summits sponsored by the Texas Tech and community organizations.
• Offering public lectures and film series, such as the Global Lens series every spring semester.
• Involvement in research in applied areas such as health communication.
• Sharing expertise with local and regional community organizations.