Texas Tech University

Research

World class labs.
World changing research.

Communication is a foundational part of the human experience.  As a result, research that explores communication can be applied to virtually all fields of research and inquiry, including the health sciences, STEM disciplines, and the humanities.  

Media & Communication Research

Partnerships

Research enriches our students' educational experience, addresses applied communication questions for external partners, and helps broaden the impact of research from partners across the Texas Tech University System.

Research Faculty

The faculty in the College of Media & Communication are experts in applying a variety of tools and approaches to the study of communication behavior, strategies, and products. 

Student Research

Undergraduate and graduate student researchers are a vital part of the research mission of the College of Media & Communication.

Communication Research Areas

Advertising

Knowing the most effective strategy for influencing your audience is vital to making the most of your message.

Corporate & Organizational

Communication within and outside organizations affects their overall mission and objectives.

Crisis 

During times of crisis, effective communication is essential to cope with  events.

Entertainment & Pop Culture

Study the impact of entertainment content, the effects of video game play, the qualitative examination of entertainment products, industries, culture, and more.

Global & International

National borders often have little meaning when it comes to the flow of information.

Health

The generation and dissemination of health information affects individuals, community groups, institutions, and public policy.

Hispanic & Intercultural

Communicating often involves sharing ideas and information with others from very different backgrounds and life experiences.

Interpersonal

Explore the dynamics of family relationships, dating, marriage and more.

Journalism

Despite rapid changes in the media landscape, journalism is as important as ever.

Media Psycho-physiology

Biological responses to messages help researchers understand cognitive and emotional processing media.

Political & Civic

Examine the role communication plays in the relationship between citizens and the government, elected officials, and media.

Public Relations

Public relations is a crucial activity for any company in today's marketplace.

Science

A crucial part of generating scientific knowledge is how it is communicated to many different groups through multiple platforms and channels.

Social Media

Shed light on how new social media tools are used, and their impact society, in families, and on individuals.

Speech & Rhetoric

The study of human communication dates back thousands of years, and that tradition continues today.

Sports

Despite constant shifts in television—how we watch, where we watch, and when we watch—sports remains one of the most popular genres on TV.

 

Visual

Effective communication isn't just about what is said—it's about what is seen.

Research News

Communication Studies department tailors a class to pre-nursing students

In cooperation with the Texas Tech pre-nursing program, Jenna Shimkowski, Ph.D., assistant professor of communication studies, Marjorie Buckner, Ph.D., assistant professor of communication studies, and Melanie Sarge, Ph.D., assistant professor of advertising, have collaborated to develop a new course, COMS 2320, Communication in Nursing, which opened its first section this Fall. Read the full story by Alexa Rosas.

Facilities

Center for Communication Research

The Center for Communication Research houses state-of-the art technology for studying all facets of audience response to media messages—video, audio, online, commercial, informational and more.

Communication Training Center

Texas Tech University, as part of the Quality Enhancement Plan (QEP) "Bear Our Banners Far and Wide: Communication in a Global Society," established the Communication Training Center (CTC) in the College of Media and Communication (CoMC) to support students learning communication skills, particularly oral and visual communication skills.

CoMC Facility

The Thomas Jay Harris Institute for Hispanic and International Communication (HIHIC) in the College of Media & Communication at Texas Tech University promotes better understanding of Hispanic-related and international media communication through research, teaching and community outreach.

For more information about CoMC's research and research lab capabilities, contact:

Glenn Cummins, Ph.D.
Associate Dean for Research
Director, Center for Communication Research
College of Media and Communication
glenn.cummins@ttu.edu
1.806.834.3117