Outpost Social Media Lab

Classes and Workshops

Part of The Outpost’s mission is to act as resource to the campus and Lubbock community regarding social media use. The Outpost offers an online social media toolkit that... [more]


The Outpost provided social media monitoring and engagement assistance to the 2013 Relay for Life of Texas Tech University to... [more]

What's Trending?

What’s Trending? is a student-produced blog and online show distributed through the Outpost and MCTV. [more]

Social Media Resources

What follows is a curated list of social media resources for students. We’ll be adding to the list as new tools and sites come online. Feel free to... [more]

The Outpost Social Media Lab @ TTU is the College of Media & Communication’s center for the study of new media. Lab students, faculty and staff produce professional insights and analysis, host training seminars and workshops, support project implementation for classes and clients, engage in community outreach, and conduct applied and basic research in social, online and digital media. The Outpost features a world-class social media command center powered by Hootsuite Enterprise ™. In the facility, undergraduate and graduate students can conduct live monitoring of news and events to provide real-time analysis of public sentiment and reaction across the social web, as well as engage with audiences and curate content. The Outpost provides College of Media & Communication students with real-world experience in the growing field of social media listening, engagement and analysis. The lab also provides data collection services for scholarly research on new media.

Featured Content

What's Trending? Social Media Research from PR Professionals

June 25, 2014

Contact us at outpost.comc@ttu.edu to get involved or request more information.