The Outpost Social Media Lab aims to be the eyes and ears of the digital world to give Red Raiders the professional edge.
The Outpost Social Media Lab @ TTU is located in room 251 at the College of Media & Communication. The centerpiece of the lab is a state-of-art social media command center powered by Hootsuite Enterprise. The center features three monitoring workstations; a content production workstation; a large-screen LCD TV; an audio system; and a wall-mounted cluster of monitors that acts as a centralized heads-up-display for command center staff, managers, and clients. Wireless internet and extra Ethernet drops are available so that additional staff members and volunteers can engage in online monitoring for large-scale events and campaigns.
The Outpost provides students, faculty, on-campus clients and the Lubbock community with social media insights, workshops, and strategic planning services for social media-based campaigns and projects. The command center can be used for social media monitoring and engagement for projects, campaigns, and live events.