About The Outpost

  • July 22, 2013

       Students from middle and high schools around West Texas were given a presentation from Trevor Bell in the Outpost Social Media Lab @ TTU about social media etiquette and how to properly present themselves online. Read more

  • May 18, 2013

       Trevor Bell conducted a workshop on social media safety for an Upward Bound lock-in event. The event was attended by 60 local high school students. Read more


The Outpost Social Media Lab @ TTU is located in room 251 at the College of Media & Communication. The centerpiece of the lab is a state-of-art social media command center powered by Hootsuite Enterprise. The center features three monitoring workstations; a content production workstation; a large-screen LCD TV; an audio system; and a wall-mounted cluster of monitors that acts as a centralized heads-up-display for command center staff, managers, and clients. Wireless internet and extra Ethernet drops are available so that additional staff members and volunteers can engage in online monitoring for large-scale events and campaigns.


The Outpost provides students, faculty, on-campus clients and the Lubbock community with social media insights, workshops, and strategic planning services for social media-based campaigns and projects. The command center can be used for social media monitoring and engagement for projects, campaigns, and live events.

Lab Staff

Sarah Harlan

Sarah Harlan, Content Manager

Sarah Harlan is a senior public relations major from Giddings, Texas. She plans on graduating in December 2014 and plans on pursuing a career at a public relations agency. She is a College of Media and Communication ambassador, serves as the Assistant Director of RaiderComm, former vice president of public relations for Tech PR, and an Association of Women in Mass Communications member.

Katherine McBee

Katherine McBee, Assistant Social Media Lab Manager

Katherine McBee is a graduate student in the College of Media and Communication. In 2013, she graduated with her B.A. in journalism from Texas Tech University. Her professional experiences vary from a congressional internship in Washington D.C. to a journalism internship at FOX 34 working with Good Day Lubbock. She will graduate with her master's degree in December 2014.

Katelynne Newman

Katelynne Newman, Content Manager

Katelynne Newman is a junior media strategies major. She plans on graduating August 2015 and then will start on her Masters in Sports Media. Katelynne is al an account manager for RaiderComm, as well as an office intern for Texas Tech Athletics. After graduating, she plans on pursuing a career in sports media.

Trent Seltzer

Trent Seltzer, Ph.D., Faculty Lead

Dr. Trent Seltzer is an associate professor and the chairman of the Department of Public Relations in the College of Media & Communication. As faculty lead, Dr. Seltzer has overseen the development of the social media lab at Texas Tech. He is one of the primary instructors for PR 3315: Online & Digital Public Relations and is an active researcher in social media, public relations, and strategic communication.

Hannah Westbrook

Hannah Westbrook, Production Manager

Hannah Westbrook is an Electronic Media and Communications major from Arlington, Texas. Graduating in 2016, she plans on pursuing a career as a screenwriter in film and television. As a sophomore, she is secretary of Tech’s Association of Student Electronic Media (TASEM) with interests in video editing, film, and photography.

Kristin Wyllys

Kristin Wyllys, Social Media Lab Manager

Kristin Wyllys is a graduate student in the College of Media and Communication’s professional master’s degree program. She earned a B.A. in public relations from Texas Tech in May 2013. During her undergrad, Kristin served as the president and vice president of public relations for Tech PR, and as a mentor in RaiderComm. Kristin will graduate with her master’s degree in December 2014 and pursue a career in sports public relations.

Lab Alumni

Trevor Bell

Trevor Bell, Social Media Lab Manager

Porshaé Brown

Porshaé Brown, Content Manager

Katie Cornblath

Katie Rose Cornblath, Content Producer

Berkley Iden

Berkley Iden

Trevor Bell

David Peveto, PR Director